No, that's not Peterbilt's new concept for a futuristic long haul truck you're looking at. It's an entry in the company's RIG2: Road Icon Generation 2 competition, a contest being run by Local Motors to develop new ideas in aerodynamic designs for Peterbilt semis.

Contest entry is open through June 26, with design materials including CAD and Photoshop files available at the Local Motors Forge website. Prizes include $10,000 for the winning entry, and cash for anyone who finishes in the top ten. All will be selected via community voting, except for the top prize, which will be chosen by Peterbilt from the top 10 vote-getters.

The partnership with Peterbilt is just the latest effort in crowd-sourcing from Rally Fighter builder Local Motors, which launched its Forge collaboration site at SEMA last year.

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RIG2 – Road Icon Generation 2

DENTON, TX (June 5, 2012) – Peterbilt Motors Company is collaborating with Local Motors to conduct an online competition, "RIG2 – Road Icon Generation 2." The global competition seeks innovative designs for a classic heavy duty truck exterior while adapting more aerodynamic and modern elements.

RIG2 will be online and managed on Local Motor's co-creative challenge-based platform, The Forge ( The competition is open to the Local Motors community of 17,000 designers and engineers. Peterbilt will award $15,000 in awards to top designers. To join the Local Motors community, visit

The competition begins June 5, 2012. Designers will have 20 days to submit their designs while having the support and feedback of Peterbilt designers and engineers.

"This has been an exciting partnership," said John B. Rogers, Jr., President, CEO and Co-Founder of Local Motors. "We believe the community will create a truly amazing work of art for Peterbilt."

RIG2 Competition Schedule

Competition Open, Submissions Begin: June 5, 2012

Competition Submission Deadline: June 26, 2012

Open Community Voting Begins: June 28, 2012

Voting Deadline: July 8, 2012

Winner Announcement: July 23, 2012


First – $10,000; selected by Peterbilt team from the top 10 community-voted entries

Second – $2,500; community-selected by vote

Third – $1,500; community-selected by vote

Fourth – 10th – $500; community-selected by vote

About Local Motors

Local Motors is a new American car company setting an exciting and sustainable course to design, manufacture, and sell cars for niche markets. Local Motors co-creates new purposeful vehicles and components with its community of 17,000 designers, engineers and enthusiasts using open source principals. Anyone can join the Local Motors community at to assist in designing and engineering of new, innovative vehicles, and anyone can help choose which vehicles are produced and available for purchase. Local Motors shares all vehicle data to allow easier modification, home builds or creation of new components to fit existing vehicles. Local Motors does not sell kits. Customers get to build their co-created vehicle at the Local-Motors Micro Factory with professional assistance. The build is completed during 2, 3-day build weekends. Local Motors has been recognized for its groundbreaking approach to automotive development, appearing in articles in Popular Science, Wired and Popular Mechanics and was featured on the Discovery Channel.

About Peterbilt Motors Company

Based in Denton, Texas, Peterbilt Motors Company combines a global reputation for industry leading design, innovative engineering and fuel efficiency solutions, with superior quality to engineer a truck that stands as the "Class" of the industry. Through its 250-plus North American dealer locations, Peterbilt also provides a comprehensive array of aftermarket support programs to complement its full lineup of on-highway, vocational and medium duty products, including alternative fueled vehicles. Customers enjoy industry leading service and support, including preventive maintenance plans, expedited QuickCare services, automated parts inventory replenishment and 24/7 complimentary Customer Assistance through 1-800-4-Peterbilt. For more information about Peterbilt, visit

Peterbilt is a PACCAR Company, traded publicly on the NASDAQ as PCAR.

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