's supervisory board has approved changes in the company it hopes revitalizes the brand.
The most important element is "massive" investments in new products over a four year period. The division also plans to increase exports and cut materials and development costs. The Opel board said it expects to also see savings from GM's partnership with Peugeot-Cetroen.

The board's press release was short on details about how the plan would work or how it would be implemented.

Stephen Girsky, Vice-Chairman, General Motors and Chairman, Opel Supervisory Board, said in the statement, "The plan we approved today paves the way for Opel's strong future. GM stands behind Opel, and encourages both its management and employee representatives to continue working together to better satisfy customers and return quickly to profitability."

Read the full (though very short) press release below.
Show full PR text
Rüsselsheim. Today, the Supervisory Board of Adam Opel AG has approved a business plan that will be instrumental in bringing Opel back to sustainable profitability.

The plan addresses:
Investments in the Opel/Vauxhall product portfolio, combined with a new sales strategy
A revised brand strategy
Plans aimed at reducing material, development and production costs and further leveraging synergies from the alliance between GM and PSA Peugeot Citroën, and
A redefined export and market expansion strategy

These elements will be instrumental in returning to positive results for Opel.

Stephen Girsky, Vice-Chairman, General Motors and Chairman, Opel Supervisory Board, said: "The plan we approved today paves the way for Opel's strong future. GM stands behind Opel, and encourages both its management and employee representatives to continue working together to better satisfy customers and return quickly to profitability."

Wolfgang Schäfer-Klug, Chairman of the European Employee Forum and Vice Chairman of the Supervisory Board of Adam Opel AG: "The 2012-2016 business plan approved by the Supervisory Board is a good basis for the future of Opel. The support by GM shows how important European engineering and the European Opel/Vauxhall sites are to the company. Opel must focus on its strengths in order to grow and secure jobs even in a difficult market environment."


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 14 Comments
      Alexi
      • 2 Years Ago
      Opel has lost a TON of money in Europe, sure. But in calculating all of the loses have they figured in how much they have saved by selling Opels in the US as Buicks. Essentially Buick was garbage until they (and for a while, Saturn) started selling Opel models. Ironically, a brand which GM can't seem to make any money off of in Europe is considered to be reviving Buick in the US. It's pretty sad when you think about it.
      Jerry
      • 2 Years Ago
      There is a giant ******* sound coming out of Ruseelsheim...
      kontroll
      • 2 Years Ago
      you AB nitwits, there is no such thing as Opel board!!! There is only GM board, therfore the GM board approved the plan. THE END
      • 2 Years Ago
      [blocked]
        vrmchris
        • 2 Years Ago
        hello to all, nick, l. dias, i understand the aversion to yellow, however is it not one of the three colors for opel motorsport? as in white, yellow, and black? i do understand the branding issue. at the same time at least opel is getting a real chance to do or die. opel has the most coherent lineup of all the brands that gm has. but the marketing and the perception of opel needs to be improved. that has been inconsistent for years. regards, vrmchris
          L. Dias
          • 2 Years Ago
          @vrmchris
          Well, that factor doesn't actually fit in the case... Opel's motorsport related colour nowadays is that great "Indigo Blue" (OPC line) and the models we talked about are not really the sportier ones, on the contrary, on that Corsa review I've seen it was the more basic/cheap one, without even lightweight rims, and that yellow tone was quite light... it helped to make the car look cheap.
        L. Dias
        • 2 Years Ago
        Although is not a critical issue, I admit you gotta point there. I remember all the "premium feel" images released before the Astra was launched, and specially the Insignia... and to a bunch of reviews they provided models with a quite bad colour choice like yellow and basic red. The same seems to happen in it's own market, I remember seeing a review with a quite bad/bland looking yellow Corsa on AutoBild, and the Corsa is actually a very nice car and looks great in metallic dark grey. Those colours are usually the most basic (non-metallic) and they should be avoided when sending cars to the media. Keep them coherent with their own released media. It might seem to be an irrelevant issue, but the eyes also "eat", and a nice visual impression is always a good marketing move, specially when targeting younger clients (Corsa, Astra). But anyway, that's only a minor problem among others. A good trick for Opel to grow is to get new, more reliable and more punchy diesel engines, the only one with a decent rep is the 1.7CDTi and that's based on a Isuzu dinosaur. The 1.3CDTi is quite weak(specially on the Astra), bad on low revs and it's famous for being a bit unreliable. A new and cleaner 1.2 petrol engine with Turbo would also be a good bet for the Corsa, since there's a new 1.4T (which is irrelevant for most countries with high gas prices).
          • 2 Years Ago
          @L. Dias
          [blocked]
          vrmchris
          • 2 Years Ago
          @L. Dias
          hello to all. l. dias, thank you for clarifying that for me. perhaps you can tell me why did opel go to indigo blue for its motorsport color? i ask because ford uses a similar shade of blue. and i like indigo blue, just seems rather confusing to me. regards, vrmchris
      l9t8z
      • 2 Years Ago
      Good, now replace Buick in US with Opel/Vauxhall/Holden and send Buick packin to China. I wanna Astra OPC/vXR.
        Z. Kesh
        • 2 Years Ago
        @l9t8z
        Lol..not only Buick is packin' for China......I'd prefer to see real Buicks again. REAL ones...
      • 2 Years Ago
      [blocked]
    • Load More Comments