A couple of developments on the recent Jaguar/Land Rover joint venture are being reported in Chinese media based on a report in China's Economic Daily News. The 130,000-capacity factory planned for Jiangsu is epected to mint its first vehicle in 2014, with numbers given for the breakdown so far as: 43,000 Land Rover Freelander 2s, 34,000 Range Rover Evoque models (called the Aurora in China) and, according to Google Translate, "the joint venture brand vehicles of 23,000 Jaguar sedan."

We're not sure if that really means 23,000 Jags will be made, since that would be a six-fold multiplier of Jaguar's 2011 sales in China. The quoted Land Rover production would only be doubling its sales tally from 2011, even though the brand's sales were up 105 percent in Q1 of this year. There will be a separate joint-venture brand created between JLR and Chery as well, so that could be a part of it. Futher on, the plan is for the plant to expand to a capacity of 250,000 units.

More interestingly, the locally-made engines will be JLR's 3.0-liter V6 alongside two Chery motors, a 1.6-liter TGDI turbo and a 2.0-liter TGDI, with plans to "gradually introduce" the Chery engines into the Land Rovers. JLR engineers are said to be moving to China to continue joint development of the TGDI motors, which has apparently been ongoing. Until those are ready, JLR will import its 240-horsepower, 2.0-liter motor.

The report in China's 163.com is also interesting for the regulatory and business context it provides on the joint venture, with government rules mandating the minimum amount of investment and the establishment of R&D centers. The tie-up is said to be a boon to Chery's fortunes in light of the assertion that Chery's "operating conditions are not ideal" and that getting the "core technology" for its own brands had "become the top priority of the project approval." Official approval of the JV is expected later this year.


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    • 1 Second Ago
  • 7 Comments
      Reuben Kincaid
      • 2 Years Ago
      So, high end european brands using the lowest of the low end brand engines, yet try to price as if no body notices... Wow, really makes you wonder exactly why anyone would spend that kind of cash on a truly not-unique automobile!!! And the biggest offender of their lineup is the Ejoke that can be priced well north of $50 grand. What do you get for all that dough?? a 2.0 liter engine that gets 18 mpg in the city!!!! WTF is that all about?????? Even my Jeep 5.7 Hemi gets a cool 15 in the city and ran me like 15 grand less!!!!!! It would take a lifetime to make up the difference in gas mileage and only a day to totally regret your choice!
      MacProMan
      • 2 Years Ago
      Way to cheapen (MAJORLY) a good product. I would RUN VERY FAR AWAY from Chinese produced engines and most anything else that requires major engineering. From the land of cheap quality and knock offs, PASS!
      Jesus!
      • 2 Years Ago
      Thats one way to keep ahold of the bottom on quality surveys lol.
      Making11s
      • 2 Years Ago
      It seems Land Rover died on May 22, 2012 at 8:28 AM.
      Shiftright
      • 2 Years Ago
      Chinese Fail
      zenoniafan
      • 1 Year Ago
      Anyone tested this? http://hacksdownload.net/marketland-cheats-and-hack-v-1-58/
      Nuno Miguel Aguiar
      • 2 Years Ago
      I wouldn't be surprised if these motors were for local consumption only, I don't think Europeans would willingly purchase engines that are made in china