From show floor to evacuation route, one concept vehicle got the chance to test it's meddle in the real world.

The Ford F-550 Super Duty Rescue Truck was created to demonstrate extreme rescue capabilities not actually use them. It first went on display in February at the Chicago Auto Show.

But on April 3, with just two miles on its odometer, this concept vehicle found itself in the thick of a real-life rescue mission. A series of devastating tornadoes had ripped through Arlington, Texas, overwhelming every fire-rescue department in the region. Destruction was everywhere.

Worse yet, many of the neighborhood streets were filled with debris ranging from roofs to cars and the big fire trucks couldn't maneuver through them.

That's when Brad Snyder, vice president of marketing at NewScope Marketing in Grandbury, Texas, got a call the Arlington emergency services director for help. The director knew the local volunteer fire department had advised Snyder on building an extreme rescue vehicle for Ford Motor Co. and now the city needed its help.

"When we proposed the truck to Ford, one of the things Ford required was that everything on the truck actually work," Snyder said Tuesday. That's not always the case with concept vehicles, which often could not even qualify to ride on a U.S. highway.

"We never intended to put it into service," Snyder said. But put it to work they did. Keep on reading to find out how.
Snyder personally got behind the wheel and taking it to some of the hardest hit spots in Arlington. Unlike the big fire-rescue vehicles, the F-550, powered by Ford's 6.7-liter Powerstroke diesel, was able to move through the rubble.

"We assisted with tagging houses and making sure no one was still inside some of them," Snyder said. All told, Snyder helped with more than 100 houses in the Arlington area.

The truck is equipped with thermal imaging devices that can pickup a person's body heat nearly a half-mile away. Additionally, there a big lighting rig on the truck, which Snyder said was used to light both sides of a street during the night when no one else had power.

There's also a full generator big enough to run a house, as well as lots of medical supplies and emergency gear firefighters could use to clear debris and dig out survivors. Snyder also provided food and water to fire fighters and others in need.

"It also has a Doppler radar, which came in handy, so we could keep an eye on the weather around us," Snyder said.

The truck, which would cost about $150,000 to buy, worked from about 4 p.m. until 2 a.m. and then headed back to the NewScope garage, Snyder said. It will return to its cushy job touring car shows after it's cleaned up.


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    • 1 Second Ago
  • 17 Comments
      Joe
      • 2 Years Ago
      Oh COME ON don't clean it up! Let the truck tour with its grime, if anything the dirt would be a huge attention grabber which ford could somehow use for marketing purposes.
      Julius
      • 2 Years Ago
      "one concept vehicle got the chance to test it's meddle in the real world"... Umm, cool factor of the story aside, to "meddle" is to interfere. "Test one's mettle" is a different story. And I wonder how Ford's execs would have thought if they knew an "untested show truck" was out working real jobs. In any case, they should forget cleaning it and put the truck back on the show circuit dirty, with any pics of it in action.
        Geekengineer
        • 2 Years Ago
        @Julius
        You're absolutely right - it should NOT be cleaned. A clean truck is an unused truck, and this one was used properly.
      Hammer
      • 2 Years Ago
      mettle
        DrKGS
        • 2 Years Ago
        @Hammer
        capabilities, not
        Nemebean
        • 2 Years Ago
        @Hammer
        He would have gotten away with it too, if it weren't for you meddling...Hammers? :-)
      mrbrian2334
      • 2 Years Ago
      Perhaps mass production would lower the sticker price? Ford offers the police vehicles so it only seems natural (to me anyway) to offer this if they have the means. Seems like something some of the more hurricane/tornado/earthquake prone areas of the country.
        mrbrian2334
        • 2 Years Ago
        @mrbrian2334
        *could really get some use out of. Gotta remember to finish my sentences.
      HustlinFlip
      • 2 Years Ago
      It saw 10 hours of duty, why stop?
      EXP Jawa
      • 2 Years Ago
      Is this the same truck that was in orange Matchbox livery at SEMA, or just one very similar?
      maverick_02
      • 2 Years Ago
      I want one!!!
      Josh
      • 2 Years Ago
      Built FORD TOUGH indeed. Where's your RWD flagship concept/preview, GM? Can it even drive?
        Nemebean
        • 2 Years Ago
        @Josh
        Really? The first post on a cool story like this is trolling GM fans? Can't we all just be happy about a badass truck and a good story?
          Tom
          • 2 Years Ago
          @Nemebean
          Everything about the story is cool except the manner in which Mr. Burgess retold it.
      protovici
      • 2 Years Ago
      Looks like it can fight a tornado instead of cleaning up after it. How sweet would it be to have a water cannon on the front of your truck! I would be arrested or be issued many tickets lol
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