We're speechless.

Well, maybe not... but, at the very least, we're surprised by Scion's latest marketing campaign for its iQ minicar. There are a lot of reasons to be interested in the iQ – its small size makes for easy parking, it's not terribly expensive and it's nicely fuel efficient – but its ability to do donuts with four full-size occupants isn't one of them.

Not just four occupants. How about four bikini models? Not your style? There's four dudes, four bikers and four police officers, too, each in their own video. They're all eating donuts and drinking milk while being driven around in backward smoky burnouts and reverse donuts.

And suddenly, we're leaning toward speechless yet again.

You can see all four videos below, but we warn you, it's all complete and utter nonsense.








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    • 1 Second Ago
  • 77 Comments
      XJ Yamaha
      • 2 Years Ago
      To think this is what advertisers see humanity as is depressing. But I guess what's even more depressing is that these tactics tend to work.
      drkbear
      • 2 Years Ago
      OK, so the one "respectable" woman in all of these ads (the female cop) gets dissed by giving her a mustache. Way to go, Scion!
      teh POD
      • 2 Years Ago
      What is this I don't even...
      A3_Rob
      • 2 Years Ago
      I liked it. Thought it was ridiculous in a perfect way. Also thought that having the same woman as the driver in all videos, just in a bad disguise was a nice touch.
      A W
      • 2 Years Ago
      I'll take the stud with the teal cap please. :D Hot.
      • 2 Years Ago
      [blocked]
      beefchow
      • 2 Years Ago
      Mental note to self: Never by a Scion.
      Chris
      • 2 Years Ago
      It appears by these ads that they are trying everything in their power to appeal to the young, male demographics, and somehow convince them that looking like a nerd is cool. I commend Nissan for the effort, but I just don't see this IQ becoming a hit with male drivers. Like the Scion XB that was marketed in a similar fashion before it, I see more older women driving these. Maybe it's the part of the country I live in, so correct me if I am wrong, but I don't know too many guys around my age that would want something like this.
        Chris
        • 2 Years Ago
        @Chris
        Dangit!! AB needs an edit button. I meant Scion, not Nissan. Excuse the error!! LOL
      lokestreachery
      • 2 Years Ago
      Way to eliminate a few demographics from the pool of potential Scion buyers. Total garbage. If I was looking to get a FT-86 before, I'm not anymore.
        Azazel
        • 2 Years Ago
        @lokestreachery
        I doubt you were going to get an FT-86 anyway, because anyone serious about buying one would know that Scion sells the car under the name "FR-S", not "FT-86".
          TreeGuy
          • 2 Years Ago
          @Azazel
          I also doubt someone who is serious about the FR-S would consider an IQ, they are totaly different styles of vehicle. It would be more a "settling" car . In that they go to the dealership, cant afford an FR-S and end up in an IQ.
          Klinkster
          • 2 Years Ago
          @Azazel
          N1 Azazel...Way to put that troll in his place!!
          SatinSheetMetal
          • 2 Years Ago
          @Azazel
          BMW sells the 3 series under the name 328i and 335i also, yet for some reason I always here people call them the F30. Hrm.
        Prince David
        • 2 Years Ago
        @lokestreachery
        You mean as this is only appealing to perverted straight males, appealing to less than half the human population?
      11fiveoh
      • 2 Years Ago
      In my stang it would be 3 girls topless, no food/drinks and real donuts.
      Dark Gnat
      • 2 Years Ago
      Witness desperation. Scion - Cars for Bros 'n' hos, bikers and po-pos.
      Chris
      • 2 Years Ago
      Does anyone else find it kind of ironic that these ads are for a car called an IQ? What are they trying to convey here?
        SatinSheetMetal
        • 2 Years Ago
        @Chris
        "You don't need intelligence or class to own a Toyota, and if the Toyota namesake was somehow attributed to intelligent and classy people we are doing are best to destroy that reputation. Thank you."
          waetherman
          • 2 Years Ago
          @SatinSheetMetal
          "You don't need intelligence to own an IQ" should be the slogan of this ad campaign.
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