Super Bowl Sunday is a scant six days away, which means you've got less than a week left to prepare yourself for the onslaught of advertising that will commence well before kick off. We're doing our part by showing you the car commercials ahead of time so you can use those commercial breaks for more important things like evacuating your bladder or refilling the salsa, not necessarily in that order.

Cadillac has developed an ad for the Super Bowl that will be 30 seconds in length and highlight its new ATS sedan, which debuted this month at the 2012 Detroit Auto Show. Unlike every other Super Bowl commercial you're probably going to see, Cadillac's playing it straight with this one. There will be no humor, no overpaid celebrity endorsement and no sweepstakes on Facebook involved.

Instead, you'll just see real footage of the ATS being tested during its development in an inhospitable environment. No, it isn't footage of the ATS playing Peek-a-boo among the snow drifts of Scandinavia or arid dunes of Death Valley. Where this footage was shot was truly hell. Descend to the first circle after the jump.


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    • 1 Second Ago
  • 135 Comments
      LJD
      • 2 Years Ago
      Dear Cadillac, Build an ATS-V with an LS3, and I'm a buyer. -LJD
        • 2 Years Ago
        @LJD
        [blocked]
        tony36619
        • 2 Years Ago
        @LJD
        wishful thinking.. take it to Hennessy everything is 1000hp standard hahah
        MJC
        • 2 Years Ago
        @LJD
        That would be pretty cool, but I'd rather save the weight over the front wheels and stick with a smaller motor...
          KaiserWilhelm
          • 2 Years Ago
          @MJC
          GM small blocks generally weigh less than DOHC V6 engines.
      booger
      • 2 Years Ago
      It's a new car, give it a chance. It will be tough to beat BMW at the game they invented. However he who ride the pony must someday fall. I'm not 100% keen on GM or the looks of this car, but I give credit for the effort. If I were to drive one of these I'm afraid I might come away wanting to actually spend my own money on one. I disagree that ATS will be a fail. It's a success based upon what it represents and the effort displayed even if it doesn't sell. I disagree that Cadillac is out of touch. They are just now waking up. Geezer cars will no longer be tolerated. The chiseled exterior design language is distinctive but needs more development. I'm a GM hater4life as I've owned 'em and been burned by 'em. I cannot help but feel the way I do although I know it's irrational. The truth of the matter is GM is no longer producing the uninspired junk they used to. If I can admit to that anyone can.
      Krishan Mistry
      • 2 Years Ago
      Can you get the V6 with a manual? Because that would be the ideal combo. The 2.0T is nice too, but a V6 usually has more character and immediate response than a turbo 4, and is more refined. I'm not sure whether I want the ATS-V to go with an LS3 or a turbocharged 3.6. You can put a small block in damn near anything, but to gun down the M3 and show a little flexibility in engine design, a V6 TT would be more suitable. As long as it has 400+hp and handles well enough, I think it will put up a good fight with the next gen M3, and even if it's slightly worse in most aspects, it would likely cost substantially less, and unless money is no object, that would be a win. In general the ATS seems within 95% of the F30, perhaps surpassing it in design. And it wont cost a crapload, either.
      Pavel
      • 2 Years Ago
      Nice! No bs, just a car ripping an apex on 2 wheels. Perfectly angled for the BMW demo and certainly resonates with me ( drive an M3). Golf clap for caddy.
        bvz
        • 2 Years Ago
        @Pavel
        agreed, though I would have liked it to be longer with more driving shots :)
      cjv998
      • 2 Years Ago
      Surprised they were so bold as to mention the 3 Series - then again, Cadillac has really been trying to convey itself as a bold/adventurous/daring/edgy brand lately. I definitely appreciate how straightforward all of their advertising has been for this car so far. So, this begs the obvious question: Is the ATS actually faster than the new 3 Series around the 'Ring? Because they certainly implied that it was. Anyway, I'm extremely interested to hear the MSRP on this, and see some reviews come in. It could make for an awfully nice next car... 2.0T + 6-speed manual FTW. And of course, getting whatever their highest-performance suspension is, since I imagine the base suspension is tuned to be pretty mushy still.
        • 2 Years Ago
        @cjv998
        [blocked]
          Adrian
          • 2 Years Ago
          Don't forget that the Japanese and Germans stripped down many American cars during the 50's and 60's to figure out how to make their automobiles better. It's been happening for decades, it's not just the Americans doing it.
          Sgt Beavis
          • 2 Years Ago
          Stripping a 3-series down to bare metal would be nothing new. EVERY major car manufacturer does this for pretty much every car they compete against. They've done it for decades.
          petrolsaveslives
          • 2 Years Ago
          GM is notorious for this- in the 70s they stripped down a porsche 928 to figure out how to construct a proper transaxle torque-tube which they now use on every corvette....nowadays they tear apart bmws and audis to figure out how they make such rigid unibodies....you would think they wouldnt brag about how desperate they are to match their rivals in their advertising.
      Eta Carinae
      • 2 Years Ago
      Type your comment here Love this AD ! But i would rather him said the c class and the A4 alongside the BMW, even though there not what your aiming for, they are still tough players to beating this segment..............lance.b
      Wagon
      • 2 Years Ago
      I like the little shout out to Opel @ 13s, showing the "Wir Sind Opel" billboard on the 'ring
      Seph
      • 2 Years Ago
      hmm.. i remember that a car reviewer described it as "at least, you won't hear about its lap time on the green hell".. he was wrong after all, i guess..
      narcszm
      • 2 Years Ago
      We know Cadillac V-Series has the means to go toe to toe with AMG and //M, but what about AMG's Black? If the ATS-V has an LS7 or LS3, can the ATS-V+ have an LSA or LS9? Is Cadillac ready to take V-Series to the next level?
        • 2 Years Ago
        @narcszm
        [blocked]
        narcszm
        • 2 Years Ago
        @narcszm
        I get what you're saying, but a ZL1 weighs a thousand pounds more than an ATS. There's got to be a better solution, and a well-powered ATS (or any variant of this chassis) in coupe form will be very tough to beat. LS3 for the V and a retuned LS7 for a V++ would be fine by me.
        Krishan Mistry
        • 2 Years Ago
        @narcszm
        ...A competitor to a C63 Black Series (tons of power), for a lot less dough? Or how about keep the power output of the ATS-V (400-450hp) and make it a track ready street legal racecar, like an M3 GTS? I would go with the latter. But honestly an ATS-V should be fine. If you want 500+hp V8 power and the luxuries of a sedan, get a CTS-V. Or if you dont mind the interior bareness, a Camaro ZL1 would fit the bill better. And if track racing is your call, nothing beats a Corvette. In my opinion, anything more than 450hp in the baby ATS is just overkill. It is already within an inch of 3 series size and smaller and lighter than a C class. An LS9 or LSA would add far too much weight (mainly through the blower and intercooler) and the power may throw the chassis balance off.
      Random Guy
      • 2 Years Ago
      love the car.... idk about the "TELL THEM TO GO TO GREEN HELL" line lol...but w.e. cant wait to see it in person...in black B-)
      e46mike
      • 2 Years Ago
      I want one!
      over9000
      • 2 Years Ago
      I think this will be a failure, because the BMW 3-series is the benchmark for sports sedans. Nothing drives like the BMW, nothing even compares to the BMW. BMW is the ultimate driving machine, period.
        Ilovecars
        • 2 Years Ago
        @over9000
        Wow. BMW is a great company that truly does have the benchmark for entry level luxury sports sedans. But get off your knees and grab a towel man!
        MJC
        • 2 Years Ago
        @over9000
        And you are so sure of this, having driven the ATS extensively, right?
          tony36619
          • 2 Years Ago
          @MJC
          have you noticed the correlation between fan boys and negative comments? lol BMW owners are very insecure.
        tony36619
        • 2 Years Ago
        @over9000
        Well BMW's marketing team has successfully brain washed you. I cant believed you used a slogan to support your argument.. lol
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