Imagine, for a moment, that you’re on your way to a car dealership. For the sake of argument, let’s say it’s a Mini Cooper Coupe you’ve got your eye on. You arrive at the dealer, hand over your license and get in for a test drive. What’s the absolute best thing that could happen?
According to one man, these six words define the test drive that dreams are made of: Stewardess. Salt flats. Paratroopers. Sushi. Falconer.
No, those aren’t the six words we’d have come up with either, but, after watching the post-jump video, it’s hard to argue with the results. Ask yourself: Have you ever had a better test drive than this? Yeah, neither have we. Check it out after the break, and feel free to read all about the promotion that prompted the video in the press release.
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MINI USA DELIVERS THE BEST TEST DRIVE EVER. PERIOD.
• To celebrate Motor-Tober, MINI USA launched a contest for fans to submit their
fantasy test drive, promising the winner that it’ll be made a reality
• Portland (Oregon) resident, Matthew Foster’s, fantasy test drive submission
selected as MINI contest winner
• Film of Foster’s test drive to premiere online on MINI USA’s Facebook Page,
YouTube Channel and in cinemas nationwide starting Friday, December 23 as
part of a national media buy reaching more than 20 million viewers
• Foster’s Winning Fantasy Test Drive Submission: Stewardess, Salt Flats, Sushi,
Paratroopers, Falconer
Woodcliff Lake, NJ – December 23, 2011 – As the finale to ―THE BEST TEST DRIVE
EVER. PERIOD.‖ contest, MINI USA awarded one lucky motoror a fantasy test drive
experience in the all-new MINI Coupe. The film highlighting the experience will make
its premiere on Friday, December 23 nationwide on MINI USA’s Facebook page,
Youtube channel, MINIUSA.COM and in cinemas nationwide.
The national contest, created by Butler, Shine, Stern and Partners out of Sausalito, CA
launched in October as part of MINI USA’s annual Motor-Tober activities. The rules
were simple but the sky was the limit: fans were asked to submit their version of the
most outrageous, entertaining, attention-worthy concept for a test drive… in just six
words.
Over 14,000 entries came pouring in and were evaluated on creativity, originality, and
the best use of a brand new MINI John Cooper Works Coupe. MINI even partnered with
Larry Smith, founder of the 6-word memoir project to help judge the entries. From all
of the entries received, MINI USA selected one winner: Mathew Foster, from Portland,
Oregon.
The events that followed will certainly go down in Mathew Foster and MINI history. He
and his girlfriend were flown to the bright lights of Los Angeles, where Foster found
himself behind the wheel of a MINI Coupe driving at blistering speeds through the salt
flats with a stewardess feeding him sushi, and paratroopers flying overhead.
―It is safe to say that MINI has officially delivered on the promise of ‗THE BEST TEST
DRIVE EVER. PERIOD.’ and provided a once in a lifetime experience.‖ While there was
only one winner, MINI USA wanted to ensure that everyone could share in the
experience, thus Facebook, Twitter and YouTube were cornerstones of the promotion.
The cinema buy will reach millions of movie-goers during the key movie week
between Christmas and New Years.
Additional details are as follows:
• 2,707 total theaters
• 23,268 total screens running PG 13 and R-rated films
• Timing: 12/23/11 – 1/1/12
MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA
operates as a business unit of BMW of North America, LLC which has been present in
the United States since 1975. Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include marketing, sales, and
financial service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, a strategic design consultancy in California; a technology office in
Silicon Valley and various other operations throughout the country.
BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing
network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity
Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is
represented in the U.S. through networks of 339 BMW passenger car and BMW Sports
Activity Vehicle centers, 137 BMW motorcycle retailers, 110 MINI passenger car
dealers, and 36 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW
Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
Information about the BMW Group and its products is available to journalists on-line at
the BMW Group PressClub at the following address: www.press.bmwna.com.
Additional information, images and video may be found at www.miniusanews.com.
About BSSP
BSSP (www.bssp.com) is a full-service marketing communications agency based in
Sausalito, CA, providing services in advertising, online marketing, web development,
data analytics, integrated communications planning, brand identity, design and
strategic brand consulting. In 2010, BSSP was named by Adweek as ―Best Small Agency
of the Decade. BSSP is one of the largest independent agencies on the West Coast and
is known for providing highly creative, fully accountable marketing solutions to a broad
array of marketers including MINI Cooper, Priceline, Columbia Sportswear, Sorel, AT&T
Interactive, Isis Mobile Payments, Greyhound, Electronic Arts, and Mission Foods,
RadioShack and Nokia.