Audi has grown its share of the U.S. luxury market with the help of a steady stream of new products. But while Audi has been on a product rampage, not all of its latest designs take up residence in U.S. showrooms.

Included in that group of vehicles is the Q3, but AutoWeek reports that Audi's North American CEO Johan de Nysschen is at least considering bringing the diminutive CUV to America. That's not a lot to go on, and de Nysschen tells AW that the Q3 will need to "overcome certain challenges" in order for Audi to introduce the model to U.S. customers.

In other words, the Q3 will need to be cheap enough for U.S. consumers to want to buy it, yet expensive enough for Audi to turn a tidy profit. What's more, the Four-Ringed crossover will need to sell at a decent clip even if the price is right, or Audi could still lose money. If the stars align and the Q3 gets the green light, de Nysschen says it'll likely happen in time for the model's mid-cycle refresh.


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  • 18 Comments
      MyerShift
      • 3 Years Ago
      No thank you. Wagons are better. Someday America might realize this...oh, who am I kidding? That'll never happen.
      CarCrazy24
      • 3 Years Ago
      As much as I see a problem with it competing internally with the Q5, if they make the Q3 into a proper economy-minded luxury crossover, the Q5 can stay as the sportier variant. This means the Q3 can come here ONLY if the TDI and AWD are offered. It will sell very well when it gets well over 30mpg
      Ak74
      • 3 Years Ago
      They waiting on X1 to be sold in the US so they can see how well it will sell. Sneaky Audi
      Making11s
      • 3 Years Ago
      Does Audi actually have designers for the Q5 and Q3 or are or do they just have a guy who changes the scale on some old Q7 CAD files?
        Krishan Mistry
        • 3 Years Ago
        @Making11s
        I don't think they have designers for the A6 and A8 either. Just give an A4 a couple stretches and you get an A6 and A8.
      Trevor
      • 3 Years Ago
      Will it isn't as boring as the X1 which I saw in vancouver. Sat in one at brian jessel and I almost fell asleep....... The X1 is a mix of bland, boring, with a pinch of plain.
      Rob
      • 3 Years Ago
      The Q5 is already compact ( Tiguan) so a Q3 is overkill and will eat into Q5 sales unless they did something alot different like make it a 3 dr model based on the next generation A3. I think bringing the A4 allroad makes much more sense .
      bk
      • 3 Years Ago
      There would be one demo in every Audi dealer and a 4 month wait for your own, just like the Q5. I won't pay MSRP for a vehicle so Audi is off my list.
      P
      • 3 Years Ago
      It's astonishingly stupid that it isn't here now. I would *literally* buy one today. This sized vehicle (with a turbo four) is exactly what many of us in crowded urban areas need, not some overweight V6 soccer mom mobile. Efficiency in a compact, sporty, utilitarian package is the *rage* in the North American market right now. Yet there's not one upscale offering? Get on it Audi.
        Actionable Mango
        • 3 Years Ago
        @P
        If for some reason you think utilitarian means "high off the ground", then yes, get this. But if you really want a "Efficiency in a compact, sporty, utilitarian package", get a small hatchback car such as the A3. The A3 by nature of being lower to the ground will be more efficient and handle better. It even has better cargo space (20sq ft to Q3's 16). So by all means get the Q3 if you want a larger vehicle with less capacity, less gas mileage, worse handling, heavier, worse acceleration, more likely to roll over, and costs more.
      spicaly
      • 3 Years Ago
      I think it would sell well, if the mpg matches up to what mazda is releasing with the cx5
      Paul M
      • 3 Years Ago
      Ugh... what's to debate? It looks good, 'mericans love small crossovers and we need more small Audis. Wait, what's that? You say I can't get an Audi in manual these days? And you're laughing at me for even suggesting one in a small SUV? Ok, nevermind... you can keep it then, Ingolstadt.
      bke599
      • 3 Years Ago
      It they brought this to America next month, or in November or December, it would be a Q4.
      Pixelwiz
      • 3 Years Ago
      I'd consider buying one at the right price, but would much rather get the A5 Sportback if they can bring that to the USA
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