Lexus advertising goes 3D with the 2011 CT 200h – Click above to watch video after the jump

Not every 3D project requires cumbersome glasses and a $20 IMAX ticket. Hot Wheels showed us an innovative way to advertise its product using a large projector and some imagination. Now, Lexus is using the same style to tout its CT 200h, and it's using a Los Angeles landmark to play background duty.

First opened in 1927, the Roosevelt Hotel is a piece of classic California situated right on Hollywood Boulevard. It's said that Marilyn Monroe's ghost haunts one of the hotel's mirrors, and we can't help but wonder what she'd think of the 2011 Lexus CT 200h running wild on the side of the Roosevelt. We also wonder what you think of Lexus' three-dimensional advertisement, so follow the jump to watch the clip then sound off in the comments.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 20 Comments
      michow87
      • 3 Years Ago
      Maybe it's just me, but I can't seem to get enough of these "projection on a building" shows. Very cool!
      Tracy
      • 3 Years Ago
      I agree with the majority on both counts... this video is pretty lame, and Hyundai's version is much better...
      anonymous guy
      • 3 Years Ago
      Hyundai did it better.
      Matt.P
      • 3 Years Ago
      Compared to Hyundai's version: poor originality, low enthusiasm, and confusing theme.
      kiba
      • 3 Years Ago
      Here's the Hyundai Accent one: http://www.youtube.com/watch?v=tu0TRA6a21Q Honestly much more interesting.
        Termin8
        • 3 Years Ago
        @kiba
        Gotta say, I did like the Hyundai one better but, both are really cool.
      Jason
      • 3 Years Ago
      They Copied Hyundai! Hyundai did this at the Shanghai Auto Show for the new Accent!!!
        Justin Wilkinson
        • 3 Years Ago
        @Jason
        And Hyundai copied Hot Wheels... Welcome to earth my friend, where original ideas are few and far between.
      Redline
      • 3 Years Ago
      Wow! That was tremendously boring!
      Spytap
      • 3 Years Ago
      I'd be pissed if I payed Roosevelt Hotel room prices and got a gigantic ******* spotlight into my window.
      adi-66
      • 3 Years Ago
      Here's the Hot Wheels 3-D projection: http://www.youtube.com/watch?v=6GcighIL9w0
      CarsInDepth.com
      • 3 Years Ago
      None of these presentations is really 3D. Not the Hot Wheels thing, nor Hyundai, nor Lexus. Very sophisticated rendering that gives the illusion of 3D, but there's no real depth. If you want to see cars in real 3D/stereo, visit CarsInDepth.com.
        • 3 Years Ago
        @CarsInDepth.com
        [blocked]
      Dalexx
      • 3 Years Ago
      The Lexus CT 200h is here to save the planet!!!.......... and destroy buildings!!!
      Shinkaze
      • 3 Years Ago
      Yeah! More Advertising!!!!!!! I knew there was a way we could make the modern landscape uglier. Thank you Lexus for showing us how!
    • Load More Comments