• 73
Nissan calls out Ford Focus with Brazilian bikini models – Click above to watch the video after the break

In the advertising world, the gentle ribbing of competitors is almost a given. Whether its dish soap, paper towels, computer companies or automobiles, poking a little fun at your main rivals is the name of the game. But sometimes a company or its advertising agency goes a little too far, and that sometimes means the long arm of the law is dredged up and forced into service.

Such is the case with corporate rivals Nissan and Ford. Apparently, Nissan ran an advertisement in Brazil for its Tiida (known as the Versa here in the States) that may be most notable for its complete lack of any actual Nissan products. Instead, the commercial revolved solely around the Ford Focus, and specifically its base asking price, which is 3,000 reais ($1,806) higher than the Tiida.

No harm in pointing out that your product is cheaper than a competitor's, right? Well, apparently that depends on how you go about it, as Ford took exception to the use of the two rather irritating rappers and a gaggle of scantily clad bikini models drinking champagne and dancing provocatively around the Focus, explaining how they live in the lap of luxury by overcharging customers. Yeah, it's kind of funny.

Did Nissan go too far or is Ford making much ado about nothing? Check out the video after the break, then feel free to sound off in the Comments.

[Source: Reuters, YouTube]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 4 Years Ago

      seo service
      • 4 Years Ago
      "I'd say that Brazilian women are the ones who should feel the most offended, but then literally everything I've ever seen about a Brazilian woman has been pretty similar to this ad."

      I hope the stupid, soul destructive American-Anglo Saxon Political Correction never rears its ugly head in Brasil. In Brasil there is sex everywhere, and everyone jokes about everyone not like the horrible anti civilization that was put in place in USA.

      Anyway in the spot Nissan says that Ford is super rich, full of money, champagne, girls etc because it sells they cars too expensive.
      • 4 Years Ago
      I'm not sure those 'girls' are really girls.
        • 4 Years Ago
        Then you need your eyes checked...
        • 4 Years Ago
        No RampantFury, YOU are the demons.
        And then RampantFury slept with a tarp.
        • 4 Years Ago
        RampantFury, I hate to tell you this, but ~1/4 (or 1/8, I forget which) were born as men. This isn't news.
      • 4 Years Ago
      Nissan does nothing in Brazil... It is the way they found to be in the talkings about cars... Doing trash ads...
      • 4 Years Ago
      Is it just me or did those girls look kind of fat? I mean, they're hot and all, but they need to lose about 20lbs, amiright?

      Also, it made me want the Ford.
        • 4 Years Ago
        certainly it is just you...
      • 4 Years Ago
      this commercial makes me want to buy a Ford
      • 4 Years Ago
      I can't believe some idiot said those fully matured females were fat ! I like my women with some meat on their bones , not some twiggy look-a-like model prancing down the runway with no T & A !
      • 4 Years Ago
      The ad is hilarious and the chicks are hot. Ford has to fight back with another ad, not with attorneys!
      • 4 Years Ago
      lol i wonder whats the song about should make the commercial more interesting.

      Putting this ford bussiness aside the Nissan versa is a pretty horrible car. I once drove one for a week wen my car was in the shop and it drove me up the wall. Had one of the worst driving position i ever experienced. Anyways prop to ford.
        • 4 Years Ago
        The song is about Ford ripping off customers and buying bling with the extra money they made by overcharging $3,000 reais for a 1.6L Ford instead of the 1.8L Nissan Tiida (Versa to us Americans).

        The first verse is along the lines of:

        "You bought our car / You think you're happy / While we're ordering champagne"
        "Don't be said / You paid R$3000 too much / Your money is well-spent / Cuz that's how we do"

        And the chorus is:
        O luxo todo, é do dinheiro de vocês! = Everything in luxury! Paid for with your money!

        It's kind of trying to build on the success of the VW "Pimp My Ride" themed commercials, and the Toyota Sienna "Swagger Wagon" ads in the US. It's funny, I guess.

        But the law may be ambiguous on how far is too far in advertising (especially in Brazil). We'll see how this turns out.
      • 4 Years Ago
      That was a car commercial?
      • 4 Years Ago
      Ford needs to seize the opportunity. Make a commercial with the same girls and say, "See, you could have these too if you drove a Ford."
      • 4 Years Ago
      ummmm.....Greatest car commercial ever!!! Could be a pinto, I'll buy it.
    • Load More Comments