• Jan 27, 2011
Mini Cooper Mat Edition – Click above for high-res image

The Mini Cooper may be as German these days as it is British, but it's proven popular all around the world. Like in France, for example, where the BMW division has announced a special Mat Edition.

The special factory offering is exclusive to the land of baguettes and white flags, and comes with a black matte-finish vinyl wrap, checkered mirror shells and special side grilles. French customers will find that they can order the package in 118-horsepower naturally-aspirated Cooper trim, 208hp turbocharged Cooper S or 110hp diesel Cooper D.

The package adds €2,800 (about $3,800) to the purchase price. Only 250 examples will be made, and underneath the vinyl wrap there's reportedly still the factory paint (in black, we'd guess), so if owners get tired of the matte finish, we suppose it could always be removed. Press release (in French) after the jump.

[Source: Mini via World Car Fans]

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MINI Mat Edition : une série limitée à 250 exemplaires

Avec son look fun et indémodable la nouvelle MINI va encore plus loin dans la personnalisation en proposant une nouvelle série limitée et numérotée appelée « MINI Mat Edition ». Cette série, de 250 exemplaires seulement, sera disponible exclusivement en France sur une courte période. Plusieurs motorisations au choix : Cooper, Cooper D, Cooper S et John Cooper Works. Le coloris noir Mat confère à la MINI un design incroyable qui sera encore surligné par les coques de rétroviseurs extérieurs et intérieurs en damier et une antenne sport (plus courte). Pour rendre cette MINI encore plus personnalisée, les ouïes latérales et l'insert intérieur reçoivent une numérotation spécifique et un porte-clefs numéroté spécialement créé pour l'occasion sera remis à chaque client.

Le rendu Mat est obtenu par l'application d'un film sur la totalité du véhicule ce qui présente l'avantage d'un entretien facile et la possibilité de revenir à une teinte de carrosserie classique à tout moment. Le film Mat, garanti 2 ans, et les équipements composant cette série limitée seront proposés à un tarif client de 2800€ TTC supplémentaires.

La « MINI Mat Edition » sera disponible à partir du 21.01.11 et pourra être découverte en exclusivité dans les MINI Stores de France lors des journées portes-ouvertes du 22.01.11. Elle fera par ailleurs l'objet d'un plan de communication musclé en ce début d'année avec notamment une campagne d'affichage (plus de 10.300 panneaux au niveau national en janvier) et un dispositif Internet spécifique.

Retrouvez l'ensemble des informations de la marque MINI sur : www.MINI.fr


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    • 1 Second Ago
  • 14 Comments
      • 3 Years Ago
      Or actual paint!
      • 3 Years Ago
      "The special factory offering is exclusive to the land of baguettes and white flags"

      Wow... That was sad. And I don't even like the French.
      • 3 Years Ago
      Wow, pretty desperate to defend Toyota aren't you?
      • 3 Years Ago
      mat edition....or matte edition?
      • 3 Years Ago
      I like this idea. Especially for people who keep their cars outside. Keep the vinyl on for 4 or 5 years or however long it takes for it to fade or peel or tear, then take it all off and you have a 5yo car with factory-fresh paint and a whole new look for your old ride at 0 additional dollars. Pretty cool.
      • 3 Years Ago
      "the land of baguettes and white flags"

      Wow, I had no idea you guys were republicans or tea baggers. How sad.

      What's sadder is the idiot that wrote this (and the "editor" that approved it) actually considers himself a 'journalist'. It's painfully obvious you are not, and with attitudes like that, never will be.

      Consider me, and my clicks, gone. Jalopnik at least would never stoop to middle school republican humor.
      • 3 Years Ago
      I don't know much about vinyl wrapping, but isn't $3,800 a little steep for such a small vheicle? It's not like their wrapping a Chevrolet Express van. Maybe part of the price is the prestige of having a limited edition...

      IDK, for $3,800 I'd be looking at other areas like performance parts, or heck adding it to the down payment.
        • 3 Years Ago
        @tributetodrive

        Vinyl wraps don't warp or peel. Buddy of mine who has a rapidly growing detailing company has his 2 "home service" vehicles wrapped, both of which have been wrapped for the last 3 years, and neither have peeled or warped.
        • 3 Years Ago
        vehicle*
        • 3 Years Ago
        Whats going to be sad is when the wrap starts pealing or warps with heat.... potentially lots of unhappy owners
        • 3 Years Ago
        Since when was any option on the Mini cheap? The armrest is over $500 and it is the size of a coffee mug.
      • 3 Years Ago
      The white flag jokes are sooo lame and overused...
      • 3 Years Ago
      At lest this one doesn't "talk" to you.
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