• Dec 23, 2010
Bob Burnquist and the Toyota Prius MPV – Click above to watch video after the jump

Toyota is set to whip the sheets off of the newest addition to the Prius line at the next Detroit Auto Show. Designed to be a larger, more family-friendly hybrid, the Prius MPV is supposed to serve up as much as 50 percent more space without sacrificing the vehicle's now legendary fuel economy. In order to build a little buzz about the new battery-operated people hauler, Toyota has enlisted the help of skateboarding guru Ben Burnquist. Burnquist has a long history with the sustainability movement – making use of environmentally-friendly materials in everything from his boards to his ramps and home.

The video after the jump gives us a quick glimpse at the interior of the bigger Prius from the rear hatch as Burnquist suits up for a stint on his board, but otherwise, Toyota has done a smart job of keeping the vehicle tucked away and wrapped up in a black sheet. That means that we'll have to wait until early January to see the full monty like the rest of the world. Hit the jump to take a look for yourself.

[Source: YouTube]



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    • 1 Second Ago
  • 29 Comments
      snicket44
      • 4 Years Ago
      whoever wrote this article needs to fire their editor. and if its the author that self-edited, id just like to let you know that his name is bob. not ben like your article says. if you want to feature a video with someone in it, at least get their name right.
      • 4 Years Ago
      The new Prius MPV is going to be a huge hit. Current Prius owners who need a slightly larger package will finally have one!
      • 4 Years Ago
      This is one of the worst pieces of marketing I've seen in a while. Granted the idea of a larger prius is something smart by Toyota however skate boarding and a very staged and VERY scripted video just feels stale and without life.

      I guess that relates to the car................................
      • 4 Years Ago
      also, not all love big engines and power.. efficient car with high fun to drive factor is what many people crave for.
      • 4 Years Ago
      This looks more like a Prius WAGON with seating for 5, not a 7 seat MPV!

      It doesn't look like there is any room for a 3rd row seating. See the trunk photo here.
      http://blogs.cars.com/kickingtires/2010/12/toyota-prius-mpv-teased-again.html
      • 4 Years Ago
      It's hilarious how he connects everything in his super active skateboarding life to how he needs a bigger prius. No doubt to appeal to younger buyers. But hey, it is an advertisement after all.
        • 4 Years Ago
        @"if it gets the same fuel economy it'd be a cheap way to get lots of cargo space. "

        There isn't a snowballs chance of the same fuel economy. This is bigger, heavier, less aerodynamic.

        Heck the Ct 200h, is almost the same size/weight and it loses many MPG. The MPV can only be worse.
        • 4 Years Ago
        Toyota is always begging on their hands and knees for younger buyers when most of their buyers are 60+. That is who should be in this ad...a 70 year old woman talking about how much incontinence products she can haul back from Sam's Club.
        • 4 Years Ago
        It's kind of a weird angle to try and sell it at but to be honest just for regular grocery getting the current Prius hatch already has more than enough space. So the MPV is going to appeal mostly to people with somewhat larger families for the passenger volume increase but they're trying to go after people who want more cargo space with this weird skateboarder ad.
        More cargo space is always nice though, and if it gets the same fuel economy it'd be a cheap way to get lots of cargo space.
      • 4 Years Ago
      "I got my prius in 2005, right around the time i started working on my new trick"...........how are the two related?
        • 4 Years Ago
        Maybe he is still working on that "New Trick"...
        • 4 Years Ago
        They are both in a Toyota PR piece!
      • 4 Years Ago
      Trying hard to merge cool with eco and practicality, but the whole thing feels forced. Don't see how he needs a bigger Prius... to store bigger knee-pads?
        • 4 Years Ago
        Of course it feels forced, they're trying to link skateboarding to Prius minivan to make it seem cool! There's no way that could seem natural.
        • 4 Years Ago
        I agree.. it's just a wrong angle of approach. Might be smarter to find someone that the users/drivers can actually relate more than some teenager's hero.
      • 4 Years Ago
      The ad links eco friendly-ness to progress (auto tech) to progression (pro skateboarding)....and it wasnt boring. hey i liked it.
      • 4 Years Ago
      I didn't think Prius owners worried about the size of their packages....I thought that was limited to sports car owners..
      • 4 Years Ago
      Just two profiteers trying to make a buck...
      • 4 Years Ago
      Its gotta seat six or seven, needs sliding doors and has to be comparable to the Mazda 5 or the upcoming US version of the Ford Grand C-Max The buyers of this segment value practicality and thrift above all else. If its just a regular Prius with a bigger trunk, then it will be a sore disappointment. If the C-Max comes with a turbo four and a many thousands less than the Prius MPV, the C-Max will still be a better value even if the layouts are comparable.
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