• 26
2011 Audi A1 – Click above for high-res image gallery

There's been some speculation that the steep price tag on the Audi A1 has kept the hatch from being the sales success that Audi had hoped. Right now, the A1 commands a €15,800 price tag in Germany (that's a bit over $21k USD), and many analysts seem to think that kind of coin is well out of the reach of most young buyers. Audi, meanwhile, says that it isn't having any issues moving A1 models off of dealer lots. The automaker is still on track to build 50,000 units this year, and hopes to put 30,000 into the hands of waiting buyers.

According to Automotive News, Audi has sold around 20,000 A1 hatchbacks since the hatchback hit the market in August. Even if things are as rosy as Audi claims, there's some indication that the company will move to make the vehicle even more appetizing in the near future. European buyers may be able to get their hands on a five-door version of the car in short order. As of right now, the three-door design is the only available body configuration – and no, you still can't have one, America.


  • 2011 Audi A1
  • 2011 Audi A1
  • 2011 Audi A1
  • 2011 Audi A1
  • 2011 Audi A1
  • 2011 Audi A1
  • 2011 Audi A1
  • 2011 Audi A1
  • 2011 Audi A1


[Source: Automotive News – sub. req.]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 26 Comments
      • 4 Years Ago
      Here in Mexico, the A1 is selling like
      • 4 Years Ago
      I would think this car would actually do well in America. How is it any different than the MINI? Americans have been willing to pay more for crap that's 'European' for, oh, about 300 years now.
        • 4 Years Ago
        Yes, and that's why Audi is foolish not to sell it here, where they WOULD meet their sales goals. By the time they do finally decide to sell it here (in the next redesign), they'll have lost much of any chance to gain traction with it, because they'll be surrounded by that many more competing models at better prices. MINI did so well, for one, because they had ZERO competition in America. There still really isn't anything else to choose in its place, at it's level of equipment and performance, but that will soon be changing, and as per usual, Audi will arrive too late to the party to do themselves any good.
      • 4 Years Ago
      Do those sales/production volume numbers make any sense? They're planning to build 50,000 but only hoping to sell 30,000? They've already sold 20,000 since August but hope to sell 30,000 this year? Are they talking about the 2010 calendar year? Or a fiscal year, which ends... when?
      Please use more words. I believe they're free.
      • 4 Years Ago
      Just got to say - I'm 19 and have my S-Line A1 on order and I can't freakin' wait. I had a test drive and it feels great, steering is so direct - interior feels so plush and the displays and interface are clean, crisp and ergonomic. Very excited - roll on February.
      • 4 Years Ago
      Looks like a crisp design covered by 4 inches of snow.

      Kinda dumpy. Like they split the difference between muscular and cartoony, and came up with nothing.
      • 4 Years Ago
      Audi builds a mini and prices it at the minis level and people are shocked? Roah kay
      • 4 Years Ago
      The most comparable VW, the Golf, starts at almost $18k, seeing as how Audi is a premium brand, the $3k price difference isn't that bad. Who cares though, we yanks will never get our hands on it!
        • 4 Years Ago
        The Audi comparable to the Golf is the A3, which uses the same floorpan. The A1 is B-segment (Polo-sized).
      • 4 Years Ago
      So what is this, like a redone Rabbit/Golf thing? Either way $21k doesn't sound like too much considering a modestly equipped Cruze will cost about the same.
        • 4 Years Ago
        @ Dave: Well, the A2 was pretty much a massive failure, IIRC. Too expensive to build, and for the remaining customers that weren't scared off by the price, the styling (which made everything good about it possible) turned them away.

        I've read claims that Audi sold 175,000 A2s over a six year period.

        This is cheaper for Audi to build, and will likely sell better.

        Also... fun fact about the Polo: It's actually a (not really) worse Audi. The original Polo was pretty much a base model Audi 50 with a VW badge.
        • 4 Years Ago
        No it's a VW Polo - think Ford Fiesta/Honda Fit. The sport model is about 30k and doesn't even have independent suspension in the back.

        1 Euro = approx $1.30 +- plus 19% tax

        Audi made a sweet small car in the 90's called the A2. It was all aluminum and way ahead of it's time. It didn't sell. Now you get a prettier Polo for your cash. It's a pity they didn't refine the A2 concept.

        • 4 Years Ago
        Spoken like a true GM lemming. Drive them side-by-side and then see if you still love your Cruze so well. It will be more like "Cruze who?".
        • 4 Years Ago
        Apologies. I misread, Polly. I agree with your statement. Please disregard mine! :-)
      • 4 Years Ago
      Here in Mexico, the A1 is selling very well. The price here is $19,900 USD, way way cheaper than a Mini
      • 4 Years Ago
      Isn't that relatively cheap for Europe? Either way, you're getting a (smaller) Audi for just over $21 K. Sounds like a pretty good deal to me.
        • 4 Years Ago
        No it's not. For that money you get a completely base version with no trim or anything on it. Want a well packaged model with some options, decent engine you will at least double the price. It approaches €40k when well stocked with options which is more in the neighborhood of $60k.
        • 4 Years Ago
        My thoughts exactly.
        • 4 Years Ago
        The 15800 euro car only has 86 hp with a 5 speed manual. Want the 185 hp Stronic version? That starts at 24250 euro.
        • 4 Years Ago
        It's not.

        Especially as it's basically an Audi take on VW Polo/Seat Ibiza/Skoda Fabia.
      • 4 Years Ago
      UK Pricing:
      Audi A1: £13,420
      Mini Cooper: £11,810
      BMW 1: £17,610
      Mercedes A: £15,700
      Fiat 500: £10,665
      Alfa Romeo MiTo: £11,935
      Ford Fiesta: £9,995

      Maybe its different on the mainland but in the UK the A1 seems to be fairly priced.
        • 4 Years Ago
        A1 is 22 800 euros
        BMW 1 is 25 100 euros in Finland.

        BMW has of course been selling for long time already but i have always been very surprised how much 1 series have been selling in here and elsewhere.

        Audi A4 is seriously kicking C series and 3 series ass here but so far very little love towards A1. Imo it looks like competitive product next to 1 series and A series.

        • 4 Years Ago
        I was thinking the same: It doesn't seem unreasonable. Take a VW Polo and upgrade the interior and a few other odds-and-ends and you'll easily see that pricetag.

        If it were this side of the pond at a similar price to a VW Golf: I would consider it.
        • 4 Years Ago
        "UK Pricing:
        Audi A1: £13,420
        Mini Cooper: £11,810
        BMW 1: £17,610
        Mercedes A: £15,700
        Fiat 500: £10,665
        Alfa Romeo MiTo: £11,935
        Ford Fiesta: £9,995"

        If you're flat-out comparing B-segment machines in the UK, you need to drop the C-segment BMW 1-series and A-segment Fiat 500 from the equation in your listing. Instead, include the likes of the VW Polo, Peugeot 207, Citroen C3, Fiat Grande Punto, Honda Jazz, Toyota Yaris, Renault Clio, Skoda Fabia, Mazda 2 and Vauxhall Corsa. You also need to specify which engine options you're comparing.
      • 4 Years Ago
      No way, a car that's cheaper in Australia than it is in the US?

      In Victoria, a 1.4 TFSI Manual A1 will cost you $29,900 ($34,187 On-The-Road)
      That's only US15,000(!)

      This is amazing!

    • Load More Comments