• Jul 30, 2010
Toyota FT-HS Concept – Click above for high-res image gallery

What's in a name? Well now, that'd depend on the name, wouldn't it? For instance, while both are sporty cars from Ford, there's a big difference to Blue Oval fans when discussing the merits of the Ford Mustang versus the Ford Probe. When talk turns to Toyota, the name that conjures up the most memories in the hearts and minds of enthusiasts is 'Supra.'

Despite all this, the Japanese automaker inexplicably let its trademark for the iconic Supra moniker pass by in 2006. Luckily, nobody tried to punish Toyota by trying to snap up the name, and now the chance is over. According to Car and Driver, Toyota has reapplied for the trademark on the Supra name, and now has three years to make use of it.

This revelation just so happens to coincide with reports that Toyota president Akio Toyoda wants "to see the next Supra tested in the near future." Kinda makes you wonder, doesn't it? We're thinking that it's unlikely that Toyota would use the Supra name for its long-anticipated FT-86 revival, so we'll of course be keeping our ears to the ground for any sportscar news coming out of Japan.



[Source: Car and Driver]


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  • 44 Comments
      • 4 Years Ago
      Jackpot. I think we're going to see some exciting things coming from Toyota in the near future...

      I give them another few years to remove Watanabe's influence completely and we're going to start to see some serious excitement in their design direction. Toyoda has too much pride in the family name to sit and produce lame cars.
      linuxaddict7
      • 4 Years Ago
      Don't know what will happen to Suzuki Supra. I used ride one back home.

      http://www.mouthshut.com/product-reviews/Suzuki_Supra-925052233.html

      • 4 Years Ago
      What about Supra skiboats?
        • 4 Years Ago
        Supra Boats is owned by Skier's Choice (also owns Moomba Boats). The thing here is that the boat is a brand, not a model, and the 2 truly have nothing to do with each other.

        I'm guessing Toyota has never considered a ski boat manufacturer as trying to cash in on the some association with their vehicle. Toyota would likely have to prove that consumers though the 2 products were associated to get anything out of Skier's Choice.

        Weirder was when Toyota entered the skiboat world in the 90's with Epic Marine. They didn't go after Supra then either. They actually made a decent boat for tournament skiing and wakeboarding, but the brand just couldn't edge in on Mastercraft/Malibu/Nautiques/Supra/Tige's foothold in the market.

        Trademark law is funny - no telling what could really be done if some lawyers put their minds to it.
      • 4 Years Ago
      It better live up to the hype of the old Supra or we've got problems
      • 4 Years Ago
      Doesnt need turbos on it nowadays, it can make plenty of power without em and keep the cost down. I would prefer something a bit more affordable and not some overbuilt $90,000 car like the GTR. Maybe in the $40-45k range?
      • 4 Years Ago
      • 4 Years Ago
      And every fast and the furious/toyota fanboy rejoices. I got so tired of hearing how the Supra "WAS" such a great car and could handle mods. A Supra hasn't been sold in the US in how long? I hope just for the sake of toyota fanboys, they come out with a new Supra so they have something to really talk about hahaha. But it will have a lot of stiff competition with the new Mustang, Camero, 370z and Gen Coupe. But dont say it's going to be a stripped down LFA, that car took 10 years to develop and they still loose money on every one sold, even at $375,000 a pop.
        • 4 Years Ago
        AW SHUT UP AND STOP CRYING.


        Supra F T W
        • 4 Years Ago
        it's spelled 'lose'.

        I'm no Toyota / Supra fanboy, but it was a very nice package for the price.

        If Toyota makes a new Supra, they would definately use all the cars you mentioned as benchmarks.

        I hope it will be 6 cylinders and turbocharged.
      • 4 Years Ago
      I am sure I will get down ranked, but just because they filed the trademark, does NOT mean they are actively working on a car to be called the Supra. They just filed the trademark to keep someone else from getting it. If you read Engadget you will see about every week Apple files for some trademark for products that never make it to market.

      Anyways, filing for a trademark is merely making a legal claim to name. Nothing more. (But I would love to be wrong)
        • 4 Years Ago
        While other people could have theoretically snagged the name, I think most automakers know that they'd be ridiculed beyond belief if they attempted to sell a Supra.
        • 4 Years Ago
        Yes, you are right.

        The question is why they let it expire in 2006 and then waited a full four years to submit a new application. Ford could have sold the Ford Supra in the meantime.

        Also keep in mind that the law requires a good faith intention to use it. Pointing to plans on the drawing board is fine, even if they decide not to go ahead with them.

        Bottom line: nobody knows for sure, outside of Toyota. But a trademark filing for Supra within 4 days of Akio Toyoda's comments? Persuasive if not convincing.
        • 4 Years Ago
        Of course you're right. But if you've driven one of the Supra's you'll want to keep on believing over and over again simply because it was a great car to drive. I challenge anyone to drive one without breaking out into a grin.
      • 4 Years Ago
      Now Honda needs to make a new NSX.
      • 4 Years Ago
      Please God dont make it a hybrid! Turbo inline 6 with a real manual and you got my money.
      • 4 Years Ago
      I'm not getting my hopes up until I am assured that it doesn't follow the same path as the Honda CR-Z. It's something that Toyota is likely to do
      • 4 Years Ago
      Kind of silly I think. Maybe during some meeting about hiding defects someone forgot to reapply for the name. I'm pretty sure Ford still owns the right to Thunderbird and Chevrolet still owns Chevelle even if they have no plans to bring either car back. I'd like to believe this means they'll be developing a MKV, but it is probably just to keep the Chinese from rolling out a Supra.
        • 4 Years Ago
        You know, if a Chinese company bought the Supra name, and bought the old Supra tooling (like the old Saabs), that really wouldn't be a bad thing.
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