- Jul 30, 2010
Report: Toyota secures trademark for Supra name
Toyota FT-HS Concept – Click above for high-res image gallery
What's in a name? Well now, that'd depend on the name, wouldn't it? For instance, while both are sporty cars from Ford, there's a big difference to Blue Oval fans when discussing the merits of the Ford Mustang versus the Ford Probe. When talk turns to Toyota, the name that conjures up the most memories in the hearts and minds of enthusiasts is 'Supra.'
Despite all this, the Japanese automaker inexplicably let its trademark for the iconic Supra moniker pass by in 2006. Luckily, nobody tried to punish Toyota by trying to snap up the name, and now the chance is over. According to Car and Driver, Toyota has reapplied for the trademark on the Supra name, and now has three years to make use of it.
This revelation just so happens to coincide with reports that Toyota president Akio Toyoda wants "to see the next Supra tested in the near future." Kinda makes you wonder, doesn't it? We're thinking that it's unlikely that Toyota would use the Supra name for its long-anticipated FT-86 revival, so we'll of course be keeping our ears to the ground for any sportscar news coming out of Japan.
[Source: Car and Driver]