• Jul 28, 2010
The 2011 Kia Optima doesn't go on sale until sometime this Fall, but the configurator is now live on Kia.com. The new Optima brings Kia design to a whole new level, with a sleek coupe-like profile that should be backed up by some pretty impressive performance when equipped with the new 2.0-liter direct-injected turbo.

Kia hasn't released official pricing yet for the new Optima, but in an odd move, it is listing estimated prices on the configurator. The base, 200-horsepower 2.4-liter LX model with a six-speed manual is listed at an affordable $18,495 (*sans destination charges, which are likely to add $695), while the least expensive model with the 274-hp 2.0T engine is the $23,895 EX. A maxed-out SX with the premium and technology packages comes in just shy of $30K, which actually strikes us as pretty reasonable based on what we've seen so far of the car. That means that the 2011 model is more expensive that the staid but surprisingly competent current model (which starts at $17,995), but we're thinking the better-looking sheetmetal is worth it alone, not to mention all of the other equipment and material upgrades. Appreciate the tip, Matt!



[Source: Kia]


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  • 59 Comments
      • 4 Years Ago
      Dunno if someone already said this...

      ... but the styling of the 2011 Kia Optima kicks the scheiBe out of the new Jetta.

      Damn, this thing looks goooooood.
      • 4 Years Ago
      I like the new Sonata, but this looks so much better. Configured on the website you can get a 274hp with the sunroof, heated and cooled front seats, for $28K!?! Kia is going to sell a ton of these.

      I am giving this car a very serious look this fall; I love the Passat CC, but this Optima design is excellent.
        • 4 Years Ago
        You can get it for 25k with leather if you just option up the SX trim level.
      • 4 Years Ago
      It looks good, but I think Sonata looks better than this one
      but still.........Accord is the BEST lol
      • 4 Years Ago
      I tried to use the configurator, but Kia.com kept trying to send me to a 3rd party website to complete a survey. I have to complete a survey to use your online configurator? Thanks, but no thanks.
        • 4 Years Ago
        Doh! Disregard that comment.
        • 4 Years Ago
        The survey is the configurator
        • 4 Years Ago
        The configurator IS the survey and it's hosted on a third-party site.
      • 4 Years Ago
      @Not THAT Matt: One of our area Kia dealers still has over 20 brand new 2009 Optimas, including base LX automatics for $13,500. Last month, I test drove one. Inside and out, it *looked* comparable to other Japanese branded compact sedans. However, once I drove it, I discovered a car that still needed that last 15% of final tuning, as if the car was rushed out of Kia R&D. Kia did a nice job with the packaging and space efficiency on the '09 Optima, but unfortunately it has an unrefined, unpadded "skin and bones" feel about it. The car just felt more large and clumsy than a car that size ought to feel.
      • 4 Years Ago
      The Camry better watch out.
      • 4 Years Ago
      I think Kia has a better design theme than the Hyundai theme. Well done.
      • 4 Years Ago
      I can't explain why, but I really like the design of those wheels.
        • 4 Years Ago
        Those look like the Civic rims.
      • 4 Years Ago
      US automakers are in trouble. (have been for YEARS)
      • 4 Years Ago
      I'm actually getting into the market for a new car.

      I'm considering MULTIPLE different cars but now this is definitely one of them.

      2 Things I don't like (But I'll get over).

      1. Grill Outline - looks fake or weird or something about it - but I'm sure there will be nice grills for it soon enough. Or I'll make my own. (NOT a ghetto mesh one either)
      2. Rims - hate those rims but that's easily fixed as well.

      2 Things I'll be checking out thoroughly:

      1. Seats - they look very nice, but they dont have the typical side bolsters - shaped more like a Buick seat if you ask me.
      2. Nav/Dash - Not sure if I like the slanted towards driver. I used to LOVE it, but I have to see it in a newer car and see if I really still like it, or reminds me of the old supra and just nostagic. (Old things always seem better until you go back to them - then you realize why you've moved on).

      But again, Congrats on a nice car! I will definitely be checking it out in the near future.
      • 4 Years Ago
      Nice package, and lots of power, but it seems you're stuck with a slush box. Disappointing.
      • 4 Years Ago
      Very nice indeed...100x better than those crappy Hondas
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