• Jun 6, 2010
Marx Brothers' 1927 Mercedes-Benz S Boattail Speedster – Click above for high-res image gallery

It may look glamorous to outsiders, but life as a Hollywood mogul can get a little monotonous. Hence, it comes as little surprise when we hear of celebrities making all manner of crazy wagers. The most memorable is arguably the one that took place in 1932 between Zeppo Marx and agent Phil Berg. Marx bet that his 1927 Mercedes-Benz S Boattail Speedster could leave Berg's Duesenberg in the dust, and the two put $10,000 on the table - a dizzying amount of cash at the time. Off they went to the dry lakes outside north Hollywood, along with more than a thousand spectators, to settle the bet. Berg's Duesey took the honors and the cash, but 78 years later, the Marx Mercedes is making headlines again.

Never having left California and still bearing its original yellow license plates, the very same Boattail Speedster is now heading to the auction block courtesy of Gooding & Company at the upcoming Pebble Beach Concours. Of course, the Merc isn't the only classic up for grabs this year. Among the other lots are a 1956 Maserati 200 SI once campaigned by Stirling Moss, which was a class winner at Amelia Island earlier this year.

A 1951 Ferrari 340 America that served as the New York Auto Show car in 1952 and has campaigned extensively in historic meets since is also among the early consignments for the event, which takes place August 14 and 15, 2010 at the Pebble Beach Equestrian Center. Details are in the press release after the jump, and high-res images of these three featured lots are in the galleries below.





[Source: Gooding & Company | Images: Pawel Litwinski/Gooding]
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FROM HOLLYWOOD TO HISTORIC RACE CARS, GOODING & COMPANY ANNOUNCES SUPERB CARS FOR ITS 2010 PEBBLE BEACH AUCTIONS

SANTA MONICA, Calif. (June 2, 2010) – Gooding & Company, the official auction house of the Pebble Beach Concours d'Elegance, is thrilled to announce the consignment of three extraordinary collector cars for its annual Pebble Beach Auctions: a legendary Mercedes-Benz once owned jointly by two of the Marx Brothers, a winning 1956 Maserati 200 SI raced by Sir Stirling Moss and an award-winning 1951 Ferrari 340 America from the estate of devoted enthusiast Mr. Gil Nickel. Gooding & Company's internationally-renowned auctions will take place on Saturday August 14 and Sunday August 15, 2010 at the Pebble Beach Equestrian Center, commencing at 5:00 p.m. on Saturday and 6:00 p.m. on Sunday.

"Cars with such incredible history and pedigree truly capture the market's attention. These cars are supreme examples of rarity and connoisseurship with connections to three great marques," says David Gooding, President and founder of Gooding & Company. "We are particularly pleased to offer cars that have rarely been seen in public or previously available on the open market."

The 1927 Mercedes-Benz S Boattail Speedster, regarded as the ultimate sporting car of its era, was owned by the Marx Brothers. After appearing in the film Sylvia Scarlett starring Katharine Hepburn and Cary Grant, the S Boattail later played the lead in a different performance, a legendary race called the "Muroc Match Race." Arising from a bet between Zeppo Marx and Phil Berg, Clark Gable and Gary Cooper's manager, the S raced against Mr. Berg's Duesenberg Model J on the dry lakes of East Los Angeles while many Hollywood personalities stood by to witness the excitement. It was one of the most famous automotive exploits in American history and has become something of a Hollywood legend. Amazingly, the one of a kind supercharged Speedster has resided in California since new and has rarely been seen in public. Highly original in condition, this mythic Mercedes-Benz is still fitted with many of its unique features and even retains its 1950s yellow and black license plates. One of very few Murphy-bodied Mercedes-Benz cars ever made, this extremely important car will be offered to the public at auction for the first time ever.

Notably car number one of Maserati's 200 series, the 1956 Maserati 200 SI was the factory works team and development car for many years. Retaining an outstanding racing record to this day, the 200 SI participated in all the great European and South American events during its racing career, capturing podium finishes at Nurburgring, Napoli, Caraccas and Bari. It has been driven by Stirling Moss, Jean Behra and Piero Taruffi and has competed in many famed races including the Cuban Grand Prix, Mille Miglia, Monza, Targa Florio and at that the Grand Prix of Rome. Most recently, the car won its class at the 2010 Amelia Island Concours d'Elegance and has proved successful in all of the important historic events. With extensive documentation, beautiful patina and its distinctively exposed original bodywork, this desirable 1950s 2-litre racing car will be a coveted motor sport offering at the Gooding & Company auction.

From the estate of the late Gil Nickel, a beautiful Vignale-bodied 1951 Ferrari 340 America will also be offered at the Sunday Auction. The late Mr. Nickel re-established the renowned Far Niente Winery and was known by many for being a devout automotive enthusiast with impeccable taste for thoroughbred cars. A fine example, this Ferrari 340 America, chassis no. 0140A, debuted at the 1952 New York Auto Show and was of the fastest sports cars of its day. During Mr. Nickel's thirty year ownership, the Ferrari participated in many internationally prominent events including the Mille Miglia, Monaco Historics, Laguna Seca Historics and the Pebble Beach Concours d'Elegance, and is still capable of driving in the world's best vintage racing events.

Today's Pebble Beach Concours d'Elegance continues to attract the best automobiles in the world. In a recent interview, the Pebble Beach Concours Chairman Sandra Button said, "The Pebble Beach Auctions are now viewed as leading indicators for the worldwide collector car and luxury car markets. In recent years, the success of these auctions has been due in large part to the high standards of Gooding & Company."

The 2010 Pebble Beach Auctions will be held at the Pebble Beach Equestrian Center. Preview days will start on Wednesday, August 11 and will continue through Sunday, August 15. The auctions will commence at 5:00 p.m. on Saturday and 6:00 p.m. on Sunday. Gooding & Company's Pebble Beach Auction catalogues are available for $100 and admit two to the viewing and the auction. Auctions are broadcast live from Gooding & Company's website on www.goodingco.com/auction. Bidder registration forms, press credentials and additional auction information are also available on www.goodingco.com or by calling (310) 899-1960. For additional vehicle information and up-to-the-minute results, follow Gooding & Company on Facebook and Twitter @GoodingCompany.

About Gooding & Company
Gooding & Company provides unparalleled service for those in the collector car market, offering a wide range of services, including private and estate sales, appraisals and collection management. The celebrated auction house recently made world history with the sale of the world's most valuable car, a 1936 Bugatti Type 57SC Atlantic, formerly of the Williamson Bugatti Collection. In the first half of 2010, Gooding & Company has sold 172 collector cars at auction totaling more than $50 Million. Gooding & Company achieved two new world records at its Amelia Island Auction with the sale of the 1931 Voisin Mylord Demi-Berline at $2.75 Million and the 1961 Porsche RS61 Spyder at $1.705 Million, and two additional world records at its Scottsdale Auction with the sale of the 1956 Jaguar D-Type Sports Racer at $3.74 Million and the 1959 Costin Lister Jaguar Sports Racer for $1.1 Million.


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    • 1 Second Ago
  • 10 Comments
      • 4 Years Ago
      Has anybody here gone to the Pebble Beach Concours? If so is it worth the ticket price and hotel stay and all? Because I'm thinking about going this year.
      • 4 Years Ago
      The one thing Zeppo does that's interesting and it's not in any of the movies!
      • 4 Years Ago
      The more I look at it, the more i reckon this is the toughest looking car ever! How beautiful. I'll just check my bank account....... $0.86... Bit more saving and it's mine!
        • 4 Years Ago
        Very wise, might try running a mining company or two as well.
        • 4 Years Ago
        Might want to disconnect the Internet/cell phone service then...save every penny you can.

        Just sayin'.
      • 4 Years Ago
      It's wonderful. Beautiful and brutal. It's got a bit of a 'rat-rod' feel to it.
      • 4 Years Ago
      Help wanted:
      A hot, sugar mama willingly able to give me millions of dollars to buy "cool stuff" like this classic M-B.
      ...Living together in eternal bliss optional.
      • 4 Years Ago
      Dry lakes outside North Hollywood?
      • 4 Years Ago
      zeppo probably got a lot of tail with that mercedes.
        • 4 Years Ago
        the Merc is very neat and the Ferrari clean but for some reason that Maserati just blows my skirt up!