• Apr 26, 2010
The last year has more than likely been the worst in Toyota's illustrious history, but a report in Automotive News suggests that the fiscal year ending March 31 wasn't that bad after all for the Japanese automaker. That's because AN cites a report the Nikkei that claims Toyota will announce a profit of up to $532 million for the year in spite of the weakness of the U.S. auto industry and sagging sales resulting from the company's recall woes.

Toyota had forecast a loss of 20 billion yen ($213 million in U.S. funds) for the year, but the Japanese business daily claims cost cutting measures and a weak Yen will help the company easily beat its earlier estimates. The Nikkei further forecasts that global sales of Toyota cars and trucks were down five percent to 7.2 million vehicles. AN reports that Thompson Reuters forecasts a Toyota profit of 42.3 billion yen ($457 million U.S.). Toyota is scheduled to reports its official earnings May 11.

[Source: Automotive News – sub. req. | Image: Ronaldo Schemidt/AFP/Getty]


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  • 20 Comments
      • 4 Years Ago
      Imagine that, the weak Yen helps Japanese automakers make money.
        • 4 Years Ago
        Wouldn't a strong yen be responsible for them making money?

        Or how could you explain Mexico's weak currency not making them money? Or Canada getting excited when it's dollar is equal to the US dollar?

        If lowering the value of your home currency helps you make money, then why aren't all these companies in other countries with lower value currency who export to the US posting better than average profits?

        I just want to know you're reasoning.
        • 4 Years Ago
        Jason: NAFTA.
      • 4 Years Ago
      no matter what, Toyota is a better manufacturer and marketer than the American counterparts could ever manage to be (I do not drive a Toyota)
      • 4 Years Ago
      I saw the new Sienna yesterday looks good IMO. Fit and and finish was great. I'm also starting to see alot of 4 Runners here in NY. They look good also.


      Toyota has a strong loyalty with their brand. Even tho Toyota been having these issue as of lately....people who have owned Toyotas know how good they are and I dont believe people will up and run from Toyotas... especially from their personal car hasn't given then any issue. When I talk to regular non car people they always tell me the whole Toyota problem is being blown up. This is Toyota first real F up ever since they have been selling cars...and people understand that.
      • 4 Years Ago
      In Argentina the Corolla is the number 1 (non emerging market product) in sales. Toyota alongside Honda and other japanese carmakers are the only non premium companys to sell almost the same cars as in developed conutries. VW for instance sells expensive cars with engines from the 80s 90s.
      • 4 Years Ago
      lol, autobloggers are so fickle. Autoblog post "Toyota has another recall problem", comments = "toyota sucks!", "toyota never could make good cars", "they'll be out of business by the end of the year!". Autoblog post "Toyota to make profit", comments = "I knew they could do it!", "I always loved Toyota".

      Really, is it that simple to sway public opinion? I hope people are still on their respective sides of the fence on either their admiration or disapproval of this company because from what I'm reading, all you have to do is change a few words in a headline and everybody jumps in whatever boat that happens to be.
      • 4 Years Ago
      Not that surprising.
      • 4 Years Ago
      There are markets for Toyota outside America too you know? It may have been a shocking year for them so far in the US but elsewhere they've been doing quite well. In Australia for example, they currently enjoy a 20% market share; well ahead of anyone else there. That they're posting a profit doesn't surprise me at all really.
        • 4 Years Ago
        Yup.....Toyota doesn't only market cars here guy...they have much better cars overseas.
      • 4 Years Ago
      I think they still lack real good cars that people lust after, aside from Prius. Th rest is bland and boring and with that new Sonata things became even worse.

        • 4 Years Ago
        @ Sea Urchin


        "well i mean they do not make cars that public at large would lust for. Camry is good, but Accord has nicer interior, looks much better, Sonata in in the league of its own. Corola is good, but Civic is better. Yaris is OK, but no where near Fit.

        I do have to say that by all reviews that i read Rav4 is a really good CUV, Motor Trend, Automobile both say it is the best in the segment."



        What you fail to realize is that all of that is YOUR opinion. In my EYES the Camry looks ten times better then the bug eye accord inside and out. Not to mention it handles and performs better with the V6 Se Sport TRD package. The accord is boring and the interior has 2 million buttons.

        "Sonata in in the league of its own" LMAO are you a little too jumpy... I've seen penalty of the new Sonata on the roads. IMO its over designed and looks like a Honda and Toyota product. The SE sport Camry out performs it in handling its faster the list goes on. The Sonata is better but its in no league of its own.

        The Corolla XRS stick is a very good car...not up to the Civic SI but its good none the less and you can add TRD performance upgrades from factory.

        The 5.7 liter Tundra is the best truck out all Japanese brands. The sequoia has the option of the TRD supercharger which pushed the output to 500hp and the sequoia took first place in a review.

        The RAV-4 ? best in class. The new sienna has already been said to be a great mini van and could change the way people see them with the Sport SE version which has a sport tuned suspension.

        The Venza? Very stylish and I see them everywhere here in NY.

        The Land Cruiser ? This car has history.....read about it.


        Toyota makes very good cars period. This is not even including the Lexus Lineup.
        • 4 Years Ago
        @ Chris, well i mean they do not make cars that public at large would lust for. Camry is good, but Accord has nicer interior, looks much better, Sonata in in the league of its own. Corola is good, but Civic is better. Yaris is OK, but no where near Fit.

        I do have to say that by all reviews that i read Rav4 is a really good CUV, Motor Trend, Automobile both say it is the best in the segment.
        • 4 Years Ago
        I finally had a good look at the Sonata in person, and I just don't see the masses flocking to that vehicle.

        Sure Hyundai will see a large uptick in sales because it is still good value, but there is an awful lot going on in that design. Too many character lines in the side body, a strange garnish between the hood and fender, and a front end that looks "Chinese busy". The interior is also busy, but very nice and nicely put together. It will appeal to those that are looking for an extra aggressive look, but frankly most don't want that.

        Ithink if Toyota sticks with moderate and refined design changes, and puts a bit more effort into interior fit and finish, they'll continue to do just fine.
        • 4 Years Ago
        Hyundai and Subaru are the success stories of the past year.

        Hyundai's strongest growth in 2009 came from the Accent. Subaru's strongest growth came from the Forester.

        Nobody is lusting for those cars. Sales success in the mainstream is about quality and value.
        • 4 Years Ago
        Urchin:

        I'm not sure why you got voted down, because you do have a good point.

        Toyota makes decent transportation appliances, but not really anything that's lusted after by enthusiasts (though the argument could be made that we're really not that important of a demographic). Perhaps the ToyoBaru will change that.
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