• Mar 8th 2010 at 2:29PM
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2011 Toyota Avalon – Click above for high-res image gallery

Toyota has officially announced pricing for the updated 2011 Avalon which made its public debut at this year's Chicago Auto Show. Additionally, pricing has been released for the Sienna with Auto Access Seat, which is the first factory-installed power access seat available in a minivan.

The Avalon, which goes on sale later this month, starts at $32,245, which is the same starting MSRP as the outgoing 2010 model. Higher-grade Limited models start at $35,485, which represents an increase of $200 over the 2010 model. All Avalons use Toyota's 3.5-liter V6 with VVT-i dual variable valve timing, mated to a six-speed automatic transmission. Aside from the slightly revised styling (look very closely), 2011 Avalons feature plusher interior amenities, as well as more up-to-date technological features.

Toyota's 2011 Sienna is just now starting to hit dealerships, but customers with special passenger needs can now option for the Auto Access Seat model, which incorporates a power second-row captain's chair making it easier for folks with mobility issues to enter and exit the van. The seat rotates 90 degrees and can be lowered up to 19 inches to make ingress and egress substantially easier for passengers, and the seat's operation is controlled by either seat-mounted controls or a wireless remote. The Auto Access Seat is available on LE and XLE V6 Siennas for $35,135 and $39,445, respectively. Hit the jump to see a video of the Auto Access Seat in action.

Pricing for both models does not include destination charges – $750 for the Avalon and $800 for the Sienna. Follow the jump to read the full information in Toyota's press release.

[Source: Toyota]

Show full PR text
Toyota Announces Pricing for Redesigned 2011 Avalon Sedan and 2011 Sienna Auto Access Seat Models

TORRANCE, Calif., March 3 /PRNewswire/ -- Toyota today announced manufacturers suggested retail prices (MSRP) for the redesigned 2011 Avalon sedan. Also announced were the MSRP for 2011 Sienna models equipped with the new Auto Access Seat.

The base MSRP for the entry-level Avalon grade remains unchanged from the 2010 base Avalon XLS at $32,245, while gaining a significant amount of new standard equipment, reflecting an excellent value. The MSRP for the Avalon Limited will be $35,485, an increase of $200, or 0.6 percent, while also receiving an array of new standard features over the 2010 model. Both Avalon grades will go on sale in mid-March.

Designed for any passenger who may need assistance getting in and out of a vehicle, the innovative, industry-first factory installed Sienna Auto Access Seat (AAS) is now available exclusively on the LE and XLE V6 Sienna grades. The base MSRP for the Sienna LE with AAS is $35,135, and the Sienna XLE with AAS is $39,445.

2011 Avalon

Simplifying the customer ordering process, the number of Avalon model grades has been reduced from three to two, while the amount of standard equipment has increased, reducing the number of options and packages by 40 percent.

For 2011, Avalon receives distinctive new exterior styling and a restyled interior rich with premium touch points and practical new technologies. The exterior has a wider, more substantial grille that ties into state-of-the-art projector headlamps. The new headlamps and taillamps utilize light pipes for the first time on a Toyota vehicle to create a signature, night-time appearance. The front fog lamps, now integrated into a trapezoidal front bumper, provide a wider angle of illumination. New 17-inch wheels on the Limited grade feature a 10-spoke design with a mirror finish.

A new Avalon interior features a contemporary style that remains spacious and elegant, while adding thoughtfully integrated amenities, coordinated colors and updated wood-grain materials.

A comprehensive infusion of technology was designed into the new interior to ensure enhanced function and connectivity. New standard equipment includes Bluetooth hands-free phone and music streaming to the audio system from a compatible device, XM® satellite radio (subscription required), and both USB and 1/8-inch auxiliary connections for iPod® and other audio devices. Each of the three available audio systems can control iPods seamlessly using switches located on the steering wheel and display track information stored in the device.

The Avalon grade's standard nine-speaker system offers exceptional sound quality, while the Limited grade features a standard 12-speaker, 660-watt JBL Premium Synthesis audio system with enhanced two-coil sub-woofer. The system uses 12 speakers and a 12-channel digital amplifier to deliver profoundly rich, full sound to all seats of the vehicle.

Additional standard equipment on the Limited grade includes enlarged perforated leather seats and seatbacks, driver and passenger eight-way power with lumbar support, driver's seat and outside mirror memory systems, driver's seat cushion extension, heated and ventilated front seats, rain-sensing wipers, Smart Key System with push button start, High Intensity Discharge (HID) headlamps, and power rear sunshade.

All Avalon models continue to come standard with a DOHC 3.5-liter V6 with Dual Variable Valve Timing with intelligence (VVT-i) mated to an electronically-controlled six-speed transmission with sequential shift, generating 268 horsepower at 6,200 rpm. Avalon's expected EPA-estimated mileage ratings of 20 mpg city/29 mpg highway are as good as or better than any other V6 engine in the segment. Avalon is rated as an Ultra Low Emission Vehicle (ULEV).

The redesigned Avalon continues to feature Toyota's standard Star Safety System that includes Vehicle Stability Control (VSC), anti-lock braking system (ABS) with Electronic Brake force Distribution (EBD), Brake Assist, and TRAC traction control system. Avalon also receives a redesigned accelerator pedal assembly and a brake override system. This braking system enhancement will automatically reduce engine power when the brake pedal and the accelerator pedal are applied simultaneously under certain driving conditions. Seven airbags, including a front knee bag for the driver, and front side curtain airbags for both rows, are also standard.

Restyled at Calty Design Research Centers in California and Michigan and engineered at the Toyota Technical Center in Ann Arbor, the Avalon will continue to be assembled at Toyota Motor Manufacturing Kentucky (TMMK).

2011 Sienna Auto Access Seat Models

The factory-installed Auto Access Seat features a one-touch operation and benefits from the all-new Sienna's spacious interior and wide-opening sliding doors. A seat-mounted ingress/egress switch and a wireless remote control allows for easy and flexible seat operation. The seat rotates 90 degrees and can be lowered to within 19 inches of the ground to further facilitate easier passenger transfers at the exact height required.

Once inside, the Auto Access Seat occupant can utilize reclining and slide switches located on both sides of the seat. This allows operation of up to four inches of slide travel and reclining of up to 24 degrees. The auto-recline feature also allows for safe head clearance through the door frame during entry and exit.

Sienna AAS models will go on sale in mid-March. Consumers can contact their local Toyota dealer to place orders. Further information on the new Sienna AAS models can be found on YouTube by searching "Sienna Auto Access Seat." Additional information will be available on the Toyota Mobility Website (www.toyotamobility.com) beginning in April.

Toyota MSRPs do not include a delivery, processing and handling (DPH) fee of $750 for Avalon and $800 for the Sienna AAS. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

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    • 1 Second Ago
      • 5 Years Ago
      wow, Toyota is really on a roll. Every redesign they have done in the last 5 years is uglier than the car it replaced.
      • 5 Years Ago
      Can you spot the mis-aligned panel gaps by the driver's right knee. Terrible.
      • 5 Years Ago
      I've had as many laughs at Toyota's expense as the next guy, but unintended acceleration jokes are like Octomom's kids: there are too many of them, and no one cares anymore. Let's move on.
        • 5 Years Ago
        Of course we're moving on because we can't come to a stop.
      • 5 Years Ago
      According to the video, for the Auto-access seat to work, the parking brake must be engaged. Isn't parking brake usage generally not recommended in very cold (below 20F) temperatures?

      "Sorry grandma, we can't get you in the car. Too cold."
      • 5 Years Ago
      The Taurus and Lacrosse look far better than the Avalon.
      • 5 Years Ago
      That's really a nice feature. Good move.
      • 5 Years Ago
      OOooooo look the new Toyota Avalon!!!

      I especially like the redesigned...zzzZZZzzzzZzZZZzzz...wha? Sorry, I must have fallen asleep there.
      • 5 Years Ago
      And, people will buy the "redesigned" Avalon over the LaCrosse, Genesis, Taurus, CC, and even the Azera, why exactly?
        • 5 Years Ago
        Honestly if you spoke with or even googled to read about what Avalon buyers thought, you'd know that they prefer it because they like it's softer, more cushy ride. Which is why Toyota killed the Touring model-Avalon drivers aren't out for sporty driving. There's basically two types of people who buy it:
        1) People who drive really, really, long distances-one of the primary reasons people buy the Avalon over the other cars you mentioned is because it's a lot more comfortable if you have to drive 400 miles a day for your job.
        2) Older people who want a car that drives like their old dream cars did-their dream car being the Lincoln Town Car.

        Seriously, I've seen people basically narrow down their choices based just on ride to the Avalon, the Town Car, and the DTS. One look at the MSRPs and depreciation and I think you'll see pretty quick why people still buy Avalons.

        To their target customer, the Lincoln MKZ and Taurus ride far, far, too harsh. And frankly, as someone who used to drive a sport-tuned car hundreds of miles, I have to say that it's a *LOT* more comfortable to drive a numbing cushy car long distances. In a sporty car your hands are numb by the end of the drive since you have to grip the steering wheel so much harder for hours and hours, and there's more feedback coming through the steering wheel. Good if you're driving for fun, but painful if you're doing it 8 hours a day every damned day.

        Seriously, if your dream car when you were young was a Lincoln Continental Mark V-whose chairs were basically huge friggin' couches, of course you'd want an Avalon when you got older-something like the Genesis or Lincoln MKZ just isn't what you aspired to-you dreamed of owning that ultra cushy, ultra soft riding car that had numbed out steering and a quiet cabin. And yeah that's why Avalon buyers tend to be like 70, but why is your dream car any more valid than their idea of their dream car? Let them have their giant, roomy, cushy and soft cars, it's not like it's any skin off your back that other people have what they want.
        • 5 Years Ago
        It'll continue to sell because, above all else, it it has a Toyota badge on it. Even with the recall hysteria, that's a lot less dicey-sounding than buying a Volkswagen or Hyundai, and it doesn't make you feel ancient like buying a Buick does. Perceptions take a long time to change (and in VW's case, there's little evidence that they need to).

        Besides that, the Avalon's actually an extremely well-judged product for its target audience. It feels massive inside compared to a Taurus (the Ford's huge console and tiny windows make it feel surprisingly small), the V6 is smooth as silk, and NVH suppression really is first-class. It's an epic snooze to drive, but that's what the typical buyer wants.
        • 5 Years Ago
        The Avalon remains the smoothest, quietest and best isolated car in its class. It gets best in class mileage. It has a proven platform and powertrain with a history of reliability. It has the low depreciation that comes with that.

        It isn't for people who like to drive, it isn't for people who need to show the rest of the world how unique their choice is, it's a Buick. A better Buick than any of those other cars you listed.

        • 5 Years Ago
        I think Luis kinda has a point here. We've always had Toyota/Lexus products in our family so I look at a Toyota before I look at other products (I know they're boring, but even though I consider myself an enthusiast but I don't drive that much and they do everything I need them to do without costing the earth, plus who cares about boring considering some of the cars I've driven/been in). I've got a mate who's family had early model German cars so he stuck with the same trend for a long time but has now gone Japanese. As the old saying goes 'if it ain't broke then don't fix it. The same applies here; if people have good experiences with a certain brand/line then they'll be less likely to change.
      • 5 Years Ago
      The LS430 had a similar feature as shown in this advertisement.

      • 5 Years Ago
      Access Seat: We put one of these in our Honda Odyssey for our son. It ran a couple grand from a supplier who specializes it this type of equipment. It was problematic and didn't give you the 'factory equipment' feel. To have this as a factory option is fantastic for people who need it. Furthermore, Toyota is the only non-domestic minivan that has a decent customization i.e. Braun does a lowering and ramp access so I'm sure there is a market for this option in conjunction with the customization popularity.
      • 5 Years Ago
      Fabulous! One more reason for the fat-asses that drive the Sienna not use any energy as they hunker down for a day at Wal-Mart.
      • 5 Years Ago
      Geez. Where can I get the juice everyone is sipping. I don't think it looks that bad!
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