• Mar 1, 2010

Click above to watch the video after the jump

Good, we were hoping BMW would answer the latest challenge from Audi in the online battle of boast. Audi started up again the dormant war of words between these two German automakers a couple weeks ago by patting itself on the back for winning three Car and Driver comparisons in a row, and now BMW is striking back by bragging about its mixture of efficiency and vehicle dynamics sans compromises.

Hit the jump to watch the 1:25 video for yourself. Unfortunately, Team Motor Werks didn't get to throwing down with Audi until the very end of the spot, which takes place in an elementary school classroom. And even when the guys and gals at BMW took their swing, we're afraid it just grazes the four-ringed chin of its luxury car rival. Let us know which automaker you think scored the more direct blow by chiming in on the post-jump comments.

[Source: YouTube]



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    • 1 Second Ago
  • 71 Comments
      • 4 Years Ago
      The kid in the Audi commercial who stares at the poster on his bedroom wall, could totally kick this kid's butt.
      • 4 Years Ago
      Why is BMW wasting their time answering to Audi's jabs? They are not in the same class. Audi is not the same as Porsche. Audi is the same as Volkswagen. BMW is a better all around from the ground up. Audi is some different cosmetics and bells and whistles strapped to Volkswagen chassis. I have owned both cars now, both late models and there was no comparison in the durability, functionality, handling or design. The R8 might be a great car, but who can own that? It might be great for publicity or Audi moral, but the truth is, is that affordable BMW's is just a better car than affordable Audi's.
        • 4 Years Ago
        Then get off it.
      • 4 Years Ago
      Whomp, whomp...

      Never thought I'd see the day when I'd say that to BMW. Try harder.
      • 4 Years Ago
      I think that BMW looks a little bit to palid lol
      • 4 Years Ago
      well unless Audi has a real 3-series competitor to offer me - you know one that I can burn some rubber when I want then it's not on my list - even Cadillac has come thru with the RWD and has made real strides in directly competing with BMW

      Everytime I drive a RWD car, I just feel like a kid and no Audi I can afford can do that.

      now use the Al construction of hte A8 and bring an A4 with RWD and what we may have is the ultimate driving machine (BMW's have grown heavy with the rest of the industry)

      or myabe BMW can bring it to us efirst since they only have to do 1/2 of the work (RWD is already there) and all they need to do is find a way to cut weight

      Needless, i'd get a G37 over the 335/A4 anyday
        • 4 Years Ago
        "real competitor to the 3 series"

        Well I think a lot of people would find that statement amusing. There is no doubt that the S4 is a genuine competitor to the 3 series. I myself find the S4 quite an attractive alternative to the 3 series. Many reviews say it has excellent road feel and handling, this side of the R8.

        Do you really have to peel out the rear tires to have "fun"?

        IMO there are much more important components that make a car fun, although I did consider that the definition of fun back in high school when I'd take my mom's RWD Trans Am out on the weekend.
        • 4 Years Ago
        dude, Audi a4 is already the leader in the segment in Germany, and a better car tested by numerous car editors around the world.
      • 4 Years Ago
      After seeing this, I have an urge to go out and buy an Audi and punch BMW drivers in the face.
      • 4 Years Ago
      wtf , BMW ! people want to see a catfight , not some boring kids. and the dubbing sucks too.

      anyone noticed the Mercedes in the background ? that's classic in Audi vs BMW , Mercedes always gets it :)
      • 4 Years Ago
      better idea. in order to really zing audi bring a new x3 to market already, or bring an actual competitor to the R8 to the market. That'd be cool. or since Audi does most of lambo's engineering, bring an actual competitor to the Murci or Gallardo to the market... yeah.. that'd be cool. Or.. I dunno, place in the top 4 at the ring, since audi and Porsche are one now and kinda dominate there. Or… compete in lemans again and win there.
      Wait… wait.. marketing, nm. Keep aping audi’s bit in response, that’ll work, just like you did when you went with an identical displacement V8 for the m3.

      Love BMWs, real bmws, I'd take any 5 series over any A6 in a heartbeat, but BMW's lost their way for the most part and resting on their laurels and hoping they'll make headway with marketing, meh. X6, 5 series GT, lack of an R8 competitor or real new X3, 1 series portlyness, etc etc… yeah… less mud, more back on task. Audi’s made every bit as much progress as bwm’s made none sitting on the status quo plateau they’re on (and regressing in the way of the x6 et-al).
        • 4 Years Ago
        What? Mrs. Uhland was hot enough for me to wap to.
        • 4 Years Ago
        "Audi does most of lambo's engineering, bring an actual competitor to the Murci or Gallardo to the market... yeah.. that'd be cool"

        dumbest comment for obvious reasons... rethink this statement for a moment. It's like saying: "toyota you can build an F1 car, but why don't you make something that competes against the murcielago?" do you feel nice getting rated up by fellow fanboys?
        • 4 Years Ago
        I agree with you on the marketing part, I don't really know what they were going for with the X6 or the 5 Series GT. I wouldn't say it's totally one way though, as Audi is coming to market with the A7, their take on the 5 Series GT.

        You are correct in saying BMW has no competitor for the V10 R8. However, the R8 with a V8 is only 1 second faster than the E92 M3 around the Nurburgring. Considering it costs almost twice as much, what exactly are you getting?

        I don't really know if BMW has the resources to develop a supercar. Unlike Audi, they are independent and cannot spread the development costs across different models.
      • 4 Years Ago
      That is the best BMW can came up with?

      Stupid adds , stupid overpriced cars.
        • 4 Years Ago
        stupid ads? yes.

        stupid cars? no.

        BMWs are still a delight to drive compared to the other stuff on the road.
        • 4 Years Ago
        @John: Sorry, BMW have since many years stopped making cars for driving enthusiasts and caved in to the suburbanite, soccer mom, image game. They now sell the roundel and hot air.
        My local dealership who typically seems to always have at least 50 3-series sitting around on the lot don't even keep one with a manual transmission around.
      • 4 Years Ago
      Yeah I'm guessing that wasn't an American ad agency.........
      • 4 Years Ago
      This is 2010, not 2001, Audi is not only in the same class as BMW now, but several of their models are easily above BMW's equivalents.
        • 4 Years Ago
        Stripped out lambo, A8 being a generic bore... shows how little you know. Classic Autoblog armchair expert. You obviously have no clue who buys these cars and what they want. Audi's market share is growing steadily, faster than BMW's, for a reason. The B8 generation A4 is far from a slouch and handles substantially better than you can obviously imagine. The S4 is a better car than the 335i (I had one, it's overrated, and my last BMW ever), the X3 has nothing on the Q5, and the Q7 is a very worthy competitor to the X5, especially since a diesel version is available. Of course, I won't even mention the R8 since you'd get your panties in a bunch if I did. RS4 vs M3, TT-S vs Z4.... Lots of worthy competitors from Audi. Your mindset is obviously stuck in the old days.
      • 4 Years Ago
      lame by drawing the concept on the chalk board....
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