That's customer retention, not retentive customers, though Mercedes-Benz could be said to enjoy both. J.D. Power and Associates has been indexing customer retention for seven years, and Mercedes-Benz tops the list in 2009. Power measures how many vehicle buyers are replacing an older model from the same brand, and Mercedes-Benz's 67-percent retention rate tops all others, including the usual suspects, Honda and Toyota.

What's resonating with customers are resale value and quality. Even used Mercs are spendy, but they all ooze an air of quality. Ingot-solid platforms and the fine sheen of obsessively-perfected engineering seem to convince buyers that the cars will last forever and are of the highest quality. Why said customers might then trade a car with such inherent awesomeness, which is built to withstand all manner of circumstances, is another story entirely, but Mercedes-Benz's first-place finish this year caps a five-year run of increasing numbers, culminating with this year's best-ever 67 percent, the highest the Power study has measured.

[Source: J.D. Power]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X