- Dec 13, 2009
J.D. Power ranks Mercedes-Benz #1 for customer retention
What's resonating with customers are resale value and quality. Even used Mercs are spendy, but they all ooze an air of quality. Ingot-solid platforms and the fine sheen of obsessively-perfected engineering seem to convince buyers that the cars will last forever and are of the highest quality. Why said customers might then trade a car with such inherent awesomeness, which is built to withstand all manner of circumstances, is another story entirely, but Mercedes-Benz's first-place finish this year caps a five-year run of increasing numbers, culminating with this year's best-ever 67 percent, the highest the Power study has measured.
[Source: J.D. Power]