• Dec 3, 2009
2011 Ford Fiesta – Click above for high-res image gallery

Surprisingly, Ford decided to slip out U.S. pricing for its hotly anticipated 2011 Fiesta with no fanfare at all. No major announcements at the LA Auto Show, no wordy press releases... nothing. But, if you head on over to Ford's official page for the new Fiesta, you'll see that it starts at $13,320 (plus a $675 destination charge).

Even better, the full Build and Price section is available, meaning you can see each and every individual option and its price. We went ahead and spent some time perusing the options list, and we see that the low base price is for the base S model, which comes exclusively in sedan form. The least expensive hatchback model is $15,120 (about $800 more than a comparably-equipped sedan).

Step up to a hatchback with Ford's new six-speed dual-clutch automatic transmission and you're looking at $16,190, and the uprated SES hatchback starts at $17,120 ($18,190 with the auto). Click past the jump for more interesting little tidbits that we noticed when pricing out our own Fiestas, including what Ford is offering for reserving one early.




One obvious omission that we noted was the complete lack of a real-life GPS navigation system. True, the latest SYNC system includes turn-by-turn voice navigation commands, but that certainly isn't the same as the screen-based navigation systems offered by some sub-$20k competitors like the Honda Fit, Suzuki SX4 and soon the Nissan Versa. Moving along, we note that the excellent and highly attractive leather interior comes at a cost of $715 and is available in Black, Cashmere or Plum tones. Note, though, that the leather interior is only available on the SEL (sedan) and SES (hatchback) trim levels. Still, several competitors don't offer cowhide insides at all.

Those looking to customize their rides a bit further can opt for five different graphics packages, though we'd just leave those options unchecked on our own Fiesta. For what it's worth, we did price out a competing Honda Fit and found it's pretty tough to option these two cars at similar levels. For instance, the Honda is available with a true screen-based navigation system (oddly only with the automatic transmission) but not with a leather interior. Consider too that the Fit is only available as a hatchback while the Fiesta can also be had in sedan form. In any case, the two cars are within spitting distance of one another when loaded to the gills with all available options.

Finally, Ford is offering a special deal to those willing to reserve their newly-priced Fiesta online by throwing in a free Sync system with turn-by-turn navigation, premium sound and a "VIP customer experience," whatever that means. Click here to see the whole shebang for yourself. Thanks for the tip, Alex!

[Source: Ford]


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  • 97 Comments
      • 5 Years Ago
      God those hubcaps are awful.
        • 5 Years Ago
        and PEPS or whatever it's called.
        • 5 Years Ago
        I know, that's why they are blurred in most of the pics I guess.
        • 5 Years Ago
        Leather is OPTIONAL on higher trim, with the powershift that means 22,799 without destination CAD.

        If only the money I use for transportation would be inflation adjusted >:|
      • 5 Years Ago
      Won't Fiestas steal Focus sales?
        • 5 Years Ago
        Yeah, I think the plan is that this will replace the current Gen Focus. I think the Next Gen Focus will probably be a slightly larger and more refined car.. to compete with the Mazda 3, etc.
        • 5 Years Ago
        One would hope.
      • 5 Years Ago
      The Euro Wheels are the only option I would really need lol :)
      • 5 Years Ago
      These prices are pretty good, they're a little high, but I think that if it's a good car it won't present a big problem. The options list is very reasonable too, not charging for what should come with it. The $700 for SYNC is pretty steep, especially in this segment. I'm not saying SYNC isn't good, but $700 is a lot and in this segment it's a whole lot. Of course, Ford can charge $700 because the dash pretty much prohibits getting a better stereo otherwise.

      Why don't other companies offer external entry keypads? It almost makes me want to get a Ford just to get it.
      • 5 Years Ago
      I don't know about other comparisons, but in Canada, I just did a build/price the way I wanted versus the segment leading Honda Fit (and most obvious competitor).

      The Fit was almost $3000 less. Because the LX has everything I want (Cruise/air/keyless) where you need to get the top end Fiesta to get cruise control.

      $3K more than the Fit qualifies for "Epic Fail" status in my book.

        • 5 Years Ago
        You can get cruise control on the SE models by getting the sport package, which also adds decent looking 15" alloys, for $255. That on the hatch, plus the winter package and rear floormats are all I'd need, making the car $16,280 MSRP. Not bad, although I had hoped it would be on the order of $1000 less. I'm still holding my breath for the 3-door though...
        • 5 Years Ago
        Ok, found it on the Canada site. That is better, still about $1500 more than a Fit though.
        • 5 Years Ago
        Is that in Canada? Because I didn't see the info about the sport package. But the web page is annoying to navigate.
      • 5 Years Ago
      I love the car, but $2K just to have decent looking wheels on it is crazy. The nice 17" ones should be on the top trim level as standard or should be offered for reasonable money. Especially since this is an upgrade (you give the standard wheels/tires back, not throw them in the trunk).

      My top trim hatch with the 5spd, cloth, and wheels is around $20K. It just seems like there are much better options for the money. As others have said, the Mazda 3 comes to mind. Heck, we just bought a stripper Mazda 5 (which is a Mazda badged C-Max) for $16K. Much bigger/more practical vehicle, similar wheels, third row. For less money?

      I couldn't see spending more than about $17K for my configuration. No premium sound, no SYNC, no roof.

        • 5 Years Ago
        I would assume the Mazda 2 is going to have similar pricing so I doubt it is going to overlap too much. I would rather have a loaded 2 or Fiesta than a base model 3 or Focus.
      • 5 Years Ago
      The car seems to be fairly priced for the type of features that you get...dont you even get knee air bags as well?

      This is not no Toyota Yaris thats for sure....
      • 5 Years Ago
      It doesn't look like a sunroof is available on the hatchback at all. I didn't bother checking the sedan because it's just too ugly for me.

      No sunroof = no sale.
        • 4 Years Ago
        Well in Canada it says the power moonroof has "late availability". Which means who knows when it will be available?
        • 5 Years Ago
        Probably a mistake since you can add it on the Canadian spec hatch for... 1,200 dollars, which to me is insulting because I got mine for 'free'.
      • 5 Years Ago
      For the money, you get a MUCH better car in an Impreza or Mazda 3 in the 18k price bracket. The SES starts @ $17,120. AWD & a better engine, interior etc for a few hundred more in the Impreza. What do we get in the SES? Sync? Oh.. LED lights..LOL...
        • 5 Years Ago
        And 11+ more mpg. Seriously, I own an Impreza, it's not that great of a deal. It's a rattle-box, it's slow, the handling is mediocre, and I'm lucky to break 24mpg on a tank.
      • 5 Years Ago
      Am I the only one that thinks: 31inches of leg room is ahh little short. When the "fit" has 34.5 and the "soul" has 39 inches. Just a little thing...
        • 5 Years Ago
        How much will the Mazda2 be? For folks looking at pricing, I doubt the Mazda2 is going to list for cheaper than the Fiesta and will overlap the Mazda3 by a fair amount.

      • 5 Years Ago
      Agreed with the no sunroof = no sale aspect. I know its a bit odd. but i love having one. just seems ridiculous to not have the option. Even if its available on the sedan and not the hatch, i'll buy the sedan for it. i kind of dig the "fastback" look of the sedan. i really want to drive one before reserving, but i might reserve one, i think i could always back out. really looking forward to this car on the market.
        • 5 Years Ago
        The moonroof option is listed as "late availability" in the big options list. So probably a couple of months into production.
      • 5 Years Ago
      The Mazda 3 is a much better buy near this price.
        • 5 Years Ago
        Are you intentionally trying to mislead people? Mazda 3s hatch starts at 20,500 with cloth and very base specs, GT from 22k and that's not including any of the options aside from features found on Fiesta aside from leather, and HIDs (curiously omitted from Fiesta), 3 to get some of the features found in Fiesta, requires technology pack and moonroof package which bumps price up up to almost $26k. We're talking $4k difference here. I am not saying Mazda 3 is a bad car, I think it is superb, but it's in a different segment.

        Think of it as whether you choose to buy top of the line BMW 335i and decently equipped BMW 525i.
        • 5 Years Ago
        ..and a comparably equipped Fiesta will do the same, or did I read the article wrong?
        • 5 Years Ago
        Bro, our hatch came with cloth, AT, no nav, halogens, fogs, 17" alloys and a whole bunch of other stuff standard. That's a pretty nice base, I think.
        • 5 Years Ago
        I think you read the article wrong. The only way you get a Fiesta over $20k is if you get the $2000 wheel package. Otherwise, I priced out a fully-loaded SES hatch w/ automatic, and it was about $18-19k.

        The Mazda3 hatch with an automatic starts over $21k.
        • 5 Years Ago
        The 3 hatch we have came with the wheels and a moonroof at that price. And it's a far better vehicle. Now, if my wife would pay attention and stop running over curbs, it would be a cheaper ride. So far, over a grand in damage, all underneath in two tries.
        • 5 Years Ago
        mr.ed, No one is saying your 3 is a bad car or at a bad price for what it is, but they're saying that for the cost of a decently spec'ed Mazda 3, you can get the loaded-to-the-gills Fiesta (with more stuff). Fiesta maxes in the low 20s, Mazda 3 starts in the low 20s and goes to the mid (maybe even upper) 20s. That's a big difference.

        The 335i vs 525i comparison is very applicable here.
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