• Nov 22, 2009
Said the executive creative director of the 2010 Toyota 4Runner media campaign: "This is the last authentic SUV. All the rest have gone suburbia." By "authentic" he means dirt, surf, wilds, and maybe bears, and to show you how to get there, Toyota has rolled out the Toyota Trail Tracker.

A social media tool and soon-to-be mobile app, the trail tracker allows you to find and upload info on trails across the United States. And it isn't just for wild, rocky hellholes either (that's the 4Runner on the Rubicon Trail above) -- you can upload and find scenic drives and fire roads that lead to great surfing spots.

If you want the world to know what you did when you got there -- or how you manged to get out -- you can post photos and video to the site, as well as upload GPS data. The Trail tracker website is live now, with about 29 trails nationwide at the time of this writing. It's intriguing that one of the vehicles that led SUVs out of the wilds and into suburbia is now playing the Pied Piper to lure folks back into the woods. At least now maybe we'll get to see what it's really got.


[Source: Marketing Daily]


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    • 1 Second Ago
  • 26 Comments
      • 5 Years Ago
      i think it is not the "Last Authentic" SUV. This is not a correct statement for the US nor for the Global market ... and I am a Toyota fan and Toyota SUV driver for over 15 years now ...

      poor statement from this Toyota executive... It will be a good one i think but it is certainly not the last one ...
      • 5 Years Ago
      Sorry, Toyota: it's not an authentic SUV without solid axles front and rear.

      If Toyota wanted to impress us with a real off-road SUV, they would offer a dual-solid-axle 70-series Land Cruiser with factory diff locks front and rear, 4.7:1 transfer case gears, 35-inch-tall (minimum) tires, and a turbodiesel.

      This new 4Runner is nothing more than a mallcrawler - just like the FJ Cruiser and every U.S. Land Cruiser since the FZJ80. After all, with 11 different 4x4's offered in the United States (RAV4, Highlander, 4Runner, FJ Cruiser, Land Cruiser, Sequoia, Tacoma, Tundra, RX350, GX470, LX570) it's too bad that Toyota doesn't bother to equip even just ONE vehicle towards the actual off-roaders they market to, with equipment that actual off-roaders insist upon. Instead, they just make another also-ran SUV and put their marketing firm in charge of trying to convince people that name badges and electronic doo-dads make for an off-road vehicle.

      How dumb do they think we are???

      And don't get me started on their pickups! They haven't built a decent off-road-capable pickup since the 1985 Truck. That was also the last year of the decent 4Runner, when it too had the solid front axle, bulletproof 22RE 4-cylinder, and removable hardtop. Only the Land Cruiser continued on as (in Toyota's words) an authentic SUV through 1998, until it too was replaced with a dumbed-down, P.O.S., independent-suspension wanna-be-SUV.

      Can you tell that we 4WD Toyota Owners are disappointed with - and ashamed by - our favorite brand's abandonment of their core market (who incidentally created Toyota's bulletproof reputation)?

      Only Jeep (Wrangler) and Mercedes-Benz (Geländewagen) bother to make solid-axle SUVs for the U.S. market anymore. Toyota builds plenty of awesome 4x4s for the rest of the world, but they refuse to bring them here to the world's largest 4x4 market! Stupid!!!
      • 5 Years Ago
      YNOT Gray Duct tape?
      • 5 Years Ago
      I guess the Toyota executive kinda forgot about the Toyota FJCruiser, Jeep Wrangler and Nissan Xterra.


        • 5 Years Ago
        the reason the FJ Cruiser is being ignored is because it's at the end of it's life cycle, and there are no plans for a replacement...

        But Still.... Independent front suspension, crappy approach and departure angles..... Yeah, I'll outwheel that thing in a stock Trail Rated Patriot....
      • 5 Years Ago
      Quite an interesting concept from Toyota, I like the focus on 4WD trails and the ability to post on-location photos.

      We've created a similar service called Spiritedd that offers "inspiring drives for spirited drivers" and is aimed more at the enthusiast drivers looking for nice bits of twisty (or scenic) tarmac. It's currently in early beta, you can have a look here:

      http://www.spiritedd.com/

      Cheers!
      • 5 Years Ago
      I wonder if Toyota is going to void any warrantys based on "improper use" of the 4Runner on an actual trail. Like Subaru voiding warrantys when owners started autocrossing them.
      • 5 Years Ago
      There are a few people, who use the H3 for its intended purpose. An H3 with the optional locker, 4:56 rear, excellent approach/departure angles is a far better off road vehicle than any toyota currently offered. Its a shame the H3 has become the poster child for soccer moms and hip hop wannabes. The H3 is the H2 GM should have built to begin with.
      • 5 Years Ago
      Are these not authentic SUV's?

      Wrangler
      G500
      Land Rovers
      Montero
      H3
      Etc.
        matthew
        • 5 Years Ago
        Those are authentic plastic garbage.
        • 5 Years Ago
        I applaud Toyota for making an "authentic" SUV, and almost agree with the exec that the H3 and H2 aren't really for offroad, but Jeep is still #1 IMO.

        I guess the 4door Wrangler Rubicon edition is so far ahead Toyota doesn't consider it an SUV? But to ignore the 2011 Grand Cherokee? With the air shocks for offroad it raises to have 2" (23%) more ground clearance than the Toyota.

        If you're willing to look beyond the US check out the Iveco Massif. I wonder if Fiat will brand that Jeep and bring it to the US in the next couple years?

        Of course the mercedes G wagon and Land Rovers, in particular the Defender, are every bit as authentic as the 4runner too.
      • 5 Years Ago
      Nice Outlander, Broyota.

      Dohohoho.
      • 5 Years Ago
      nobody added in the bowler bobcat???
        • 5 Years Ago
        and by bobcat i mean wild cat...
      • 5 Years Ago
      It's already been said, but I'm just going to reinforce the point.

      Last authentic SUV?

      Uh, what? http://www.jeep.com/en/2010/wrangler_unlimited/
      • 5 Years Ago
      Uhh...how about the Xterra, not to mention the Wrangler. The Xterra Off Road model is one of the most capable off road vehicles you can buy.
        • 5 Years Ago
        Agreed. I have a friend that had an '04 Xterra S/C. We took that thing on some rough back country trails, bone stock, and it really impressed me. Had no issues the entire day.
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