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It's a little difficult to keep track of what's happening at Tata and JLR these days. While the XF sales continue apace and the XJ is promising, the JLR division lost £673.4 million pounds ($1.11B U.S.) last year, and parent company Tata was $520 million in the red at the end of its 2008 fiscal year. Due to those numbers and a so-far unfulfilled quest for financing, Tata has been relentlessly talking up the need to shed production workers.

A report today, however, says that because of "forecasts of strong demand" for the refreshed Land Rover Discover and Range Rover Sport, the Solihull plant will increase production. Workers who've been on shortened hours since the spring will now go back to a five-day work week. That's good news for the employees and hopefully for Tata. Worker at Land Rover's Halewood plant don't fare so well: the Freelander factory will be shut down intermittently because of low demand.

[Source: What Car?]

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    • 1 Second Ago
      • 5 Years Ago
      Why would anyone buy this?

      If they did any research at all, they'd find that Land Rovers come in dead LAST in reliability surveys EVERY YEAR.

      I guess there are just people with more money than brains.,
      • 5 Years Ago

      Oh, for a second I thought I was looking at a shorter version of the Ford Flex. Phew.
      • 5 Years Ago
      I'm surprised that Land Rover would increase production during a global economic slump. Who can justify a $50,000 SUV that barely gets 15 mpg? Mark my words: Didn't Land Rover bleed ink during the previous quarter? If so, company owner Ratan Tata will probably tolerate the losses for only a for a few more years and then close shop.
      JDM Life
      • 5 Years Ago
      Saw one of these and thought the owner did a custom job or something but as i looked longer I saw it was the 2010
      • 5 Years Ago
      I don't know if it is just that picture, but the new front bumper looks almost tacked on.
        • 5 Years Ago
        Thats a HST version of the 2009 Sport. New 2010 looks much better.
      • 5 Years Ago
      The new cars look great so far. Our local dealer had a launch party and the refreshed Sport interior is really nice. That silver Sport pictured has a Land Rover factory HST body kit.
      • 5 Years Ago
      Too bad about the workers at the affected plant, but I don't think the world needs more Freelanders. I've never been really impressed with the whole "tough crossover" concept.

      Same goes for the Jeep Patriot and (especially) the Compass. Neither does much to build my confidence in the current state of the Jeep brand - shouldn't Dodge be producing the sporty crossovers instead? Now, if Jeep made something with the size and capability of a Suzuki Grand Vitara, complete with a real two-speed transfer case and gutsy little (Fiat?) engines, I'd be all for it.

      As for the body kit on the pictured Rangey, I'd much prefer it with a winch mount and a pair of real fog lights, sitting up high on a set of 31-inch mudders.
        • 5 Years Ago
        I have an LR2 and I like it a lot. I live downtown Houston - the ground here is all soft clay, and the roads are terrible. It makes a great city car, easy to parallel park, and can go pretty much anywhere when you need it to.

        I do use it for "offroading" (in a way). I'm an engineer for an oil company and I drive it out to rig sites and such.

        It handles both crappy Houston roads built over clay and crappy lease roads built OF clay quite well.
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