• Jun 16, 2009
2010 Toyota Prius - Click above for high-res image gallery

The third generation Toyota Prius is just ramping up its marketing mojo, and one place you'll see plenty of the gold standard hybrid is at the gas pump. Toyota is hooking up with Gas Station TV to present "Prius Neighborhood" television program to the over 1 million unique pumpers viewers that stare at the company's pump-mounted LCD screens while they fuel up.

Prius Neighborhood is the latest effort to intertwine social media with traditional communication tools. Anyone can submit grassroots and community events via the GSTV website, and select events will actually appear at the pump, sandwiched between ads for the 50 mpg hybrid.

Those interested in following events on Prius Neighborhood can do so on Facebook, as well as Twitter at @GSTVevents. The site contains a calender of charity and community events searchable by zip code, and some of the events will be chosen for airing. GSTV airs in over 1,000 gas stations in the US, hitting 22 of the 25 top markets. Hit the jump to view the official press release after the jump.



[Source: IT News Online]

PRESS RELEASE:


New Localized Digital Television Program Encourages Gas Station TV's
One Million Daily Viewers to Post and Broadcast Their Grassroots and
Community-Driven Events

LOS ANGELES, June 15 /PRNewswire/ -- Gas Station TV and Toyota Motor
Sales, U.S.A., Inc., today announced the launch of "Prius
Neighborhood," a first-of-its-kind TV program on Gas Station TV. The
community relations program broadcasts consumer-generated local events
and cause listings on at-the-pump screens while informing viewers about
the new 2010 third-generation Prius. "Prius Neighborhood" starts airing
today.

It is easy for people to submit their local event details for potential
airing on Gas Station TV. The Prius Neighborhood daily segments direct
people to http://event.gstv.com. Once the local event information is
submitted to the Web site, it is reviewed and built into the local
events listing rotation at the pump and becomes searchable by zip code
on the web site.

Through the campaign's social media community integration, the events
are posted to corresponding regional Twitter pages @GSTVevents, giving
local drivers yet another channel to find out about local events. In
addition, Facebook users can become fans of Prius Neighborhood, post
new events, view posted events, interact with others and link to the
event submission page through a custom-developed Prius Neighborhood
application which can be added as a tab on users' profiles.

"Our Prius customers are very involved in their communities," said Kim
McCullough, corporate manager of marketing communications for Toyota.
"For the launch of the third-generation Prius, we wanted to give them
an innovative tool to help promote the philanthropic and community
events they're passionate about."

The Prius Neighborhood 30-second TV segments and consumer-generated
local event segments will be watched by more than one million unique
drivers a day. Complementing the Prius Neighborhood content segment,
Toyota will run 15-second Prius spots and other Prius content.

"This is one of the first demonstrations of the next generation of
social media marketing campaigns - a TV/social media hybrid," said
David Leider, CEO of Gas Station TV parent company Destination Media.
"Today, social media is limited to reaching you via your PC or your
Smartphone - essentially, 'computer to computer.' GSTV's proprietary
Neighborhood platform is a game changer because it shifts and expands
the flow of dialogue, enabling people to now inform TV content -
'computer to TV.'"

Prius Neighborhood on Gas Station TV is part of Toyota's integrated
marketing campaign for the third-generation Prius, which began last
month. The integrated campaign developed by Saatchi & Saatchi LA
reaches consumers where they live with real-world installations, deep
social networking and digital programs, and traditional media.



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    • 1 Second Ago
  • 36 Comments
      • 5 Years Ago
      The Prius seems to be a highly polarizing car.
      • 5 Years Ago
      I would buy the Fusion any day. I hate people that want everyone to know what good they are doing to the world and how green they are. I might not be as green as they are but it does irritate me that they have to rubb it in my face every time you see one on the streets.
      • 5 Years Ago
      I too would take a Fusion.
      • 5 Years Ago
      Those greenies could go ahead and buy a real horse for all I care.
      • 5 Years Ago
      Hey, say what you will about New Jersey, but one of the few benefits to being a "full service" state is that at least we'll escape this assault of Prius advertising.
      • 5 Years Ago
      Lets get some facts straight here ... first of all - Toyota, Lexus and Honda Hybrid Technology has undoubtedly been proven on a global level to be the most reliable, dependable and durable hybrid motor vehicles that can be purchased anywhere in the world today while historically the reliability of Ford and GM hybrids have been questionable at best.

      Fact is ... Toyota and Honda lead the way for hybrid technology and everybody else is simply playing catch-up.

      Secondly - the Prius has widely established itself a reputation for being able to travel up to 200 000 miles with little or no attention except for scheduled servicing.

      Infact, here in Australia ... a Cairns Taxi Company which is in far north Queensland and co-incidentally has amoung the hottest and most humid conditions in the world recently reported that not only has it's fleet of 32 Prius's proven to have literally half the operating cost compared it's regular fleet but of those cars, only 2 have ever had battery replacements with one at 260 000 miles and the other at 370 000 miles.

      Better still ... the Prius also ranked No.1 in the 2008 UK JD Powers Quality / Customer Satisfaction Survey when it scored an impressive 901 / 1000 pts and fended of over 100 other models in the process.

      With all that highlighted ... does the Ford Fusion exhibit the same proven reputation throught the world as the humble Prius ... NO !!

      And before i forget, the the newly released Prius also exhibits greater levels of technology then the Fusion aswell not to mention the Prius will prove to be a considerably safer purchase (reliability, dependability, up keep costs etc) then the Fusion especially when these cars begin to age with time and miles.

      On a final note, the new Prius doesn't look half bad either.
        • 5 Years Ago
        Sorry, but I had a good chuckle when I read your comment.

        I probably would not have laughed quite as hard if you had not mentioned a "customer satisfaction survey", or advertised your ability to see into the future.

        I do agree with you on one point though, The new Prius does not look half bad, it looks 100% bad.
        • 5 Years Ago
        Att Jasero : there is nothing confusing about it ... Toyota, Lexus and Honda not only lead the automotive industry in the development of hybrid technology but they have indeed been proven on a global level to be the most reliable, dependable and durable and any comment otherwise is quite frankly - WRONG !!

        With regards to exchange of technology between Toyota and Ford ... that is correct.

        Ford infact approached Toyota for assistance because they were so far behind in developing the technology they would have been completely left behind if they didn't receive a helping hand and Toyota exchanged some of thier 'dated' hybrid technology with some of Ford's development in Direct Injection.

        Further more, Toyota also assisted Nissan to bring thier first hybrid vehicle to the market when the Altima Hybrid was launched sometime back ... it exhibited a second generation Toyota Hybrid System mated it's own (Nissan) 2.5 4 cyl engine.

        And before i forget, just to prove how ignorant and arrogant General Motors is ... for the best part of a decade, they heavily critised Toyota (and Honda) for investing in hybrid technology but today GM trys to boast about it's advancement in the very technology they once critised - now that is a laugh.

        Inconclusion ... it is a given fact that Toyota and Lexus have now massed produced several models for global distrubution and in that time have proven to be impeccably reliable and everyone else jumping on the hybrid bandwagon are simply playing catch-up.

        Not only are my comments supported by common automotive knowledge but by the many and frequently released Quality / Customer Satisfaction Surveys that are conducted throughout the world including analysis from the North American, European and the Australian market.

        Maybe if you invested some time in familiarizing yourself with these reports you may be end-up being a little less confused.

        Toyota (and Honda) leads the way in Hybrid Technology .. PERIOD !!
        • 5 Years Ago
        Sorry, Pokey, Shane backed his every point. At the same time your comment provides no relevant information and no facts at all thus it is irrelevant and ignored.
      • 5 Years Ago
      Follow Prius on twitter??? I can just read it now ....

      .... "Another ugly loser bought me. She's even hairier than the last one"
      • 5 Years Ago
      I test drove one once. Was not impressed. It was a windy day and the side wind was very noticeable. I don't think I'd buy this car.
      • 5 Years Ago
      Saw these ads at the pump in Philly this weekend. Incredibly obnoxious.
      • 5 Years Ago
      saw a new one almost two weeks ago.
      • 5 Years Ago
      Oh great - that means there will be a lot more sanctimonious, holier-than-thou, faux-environmental types clogging up the passing lanes on an interstate near you...:(
      • 5 Years Ago
      Just saw one today, it's not as ugly as it seems in pictures it's actually ok, but I would rather have a Fusion Hybrid.
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