• 54
2010 Toyota Prius - Click above for a high-res image gallery

The Toyota Prius has long been a love-it-or-hate-it design. The sweeping roofline of the hybrid hatch may have been penned to maximize the car's ability to cut through the wind, but its shape is now instantly recognizable to the masses – so much so that Honda has been accused of ripping off the Prius' basic design for its latest Insight (gasp!).

Whether you're enamored or disgusted by the Prius' aesthetic, you'd better get used to the new styling cues.
The 2010 model is the shape of things to come for Toyota, debuting a few new forms that will infiltrate the rest of the automaker's line-up in the near future. Toyota's global design chief, Wahei Hirai, calls the styling of the new Prius "free-form geometrics," and a few of the more prominent elements -- including the hybrid's sharply-creased corners, slit-like front grille and bolder, more pronounced hood badge -- are all bound for future models. Good thing or bad thing? Tell us in the poll after the jump.



[Source: AutoWeek]

Should the Prius influence Toyota's future designs?
Yes 392 (18.5%)
No 330 (15.6%)
Meh 322 (15.2%)
Kill it with fire! 1077 (50.8%)


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 54 Comments
      • 5 Years Ago
      so, future toyotas will look a lot like they have looked for the past 8 years or so?
      • 5 Years Ago
      Ahh, don't worry. The "bar-of-soap" design will grow on all of us - eventually....

      (Quietly LMAO)...
      • 5 Years Ago
      Fail.
      • 5 Years Ago
      Well,

      They have aped the Bangle-inspired crease above the door handles from the Impreza.

      They have taken the general shape from the CRX - no surprise there - aero being what it is.

      Perhaps they'll make a Prius 4, Prius 6 and Prius 8 and - just like Audi - they'll be the same jelly bean in increasing sizes.

      I can't wait to see a Prius lowered with some wide wheels and flared fenders and a rice-can exhaust. Perhaps some trick work with a transformer or re-winding to armatures to get more amps out of the thing.
      • 5 Years Ago
      ..but it is better looking than the previous Prius design.
      • 5 Years Ago
      This post doesn't make any sense. The Prius already shares the exact same styling cues of the entire Toyota line-up (namely: lumpy, inelegant shape, super-high beltline, non-cohesive styling elements, random creases and bulges). The only thing unique to the Prius is the shape. Are all Toyotas going to take on the blobby teardrop shape?

      Seriously, who is designing the cars at Toyota? They all look the same, and they all look terrible. At least in the past, they were just boring, but now they all have that huge logo on the front, sitting on the pelvic bulging hood. The lights on that Prius' bumper look like they were stolen off of a Cadillac, and they have zero relationship to the other lights. The headlights copy Nissan's recent misguided designs. The lower grill opening looks like a chubby kid's mouth. The crease along the bottom of the sides looks like an afterthought, and is too low on the body anyway.

      The Venza looks like they just smashed Camry styling cues onto an Ford Edge body. And is there some sort of inernal edict declaring that all new Toyotas must be Silver?
      • 5 Years Ago
      nice Maxima headlight styling.
        • 5 Years Ago
        @mikemaj82

        What are you talking about? The 1994 - 1999 Celica had round headlights. The "bubble" on the triangle shape didn't come out til 2000.
        • 5 Years Ago
        Last good looking Toyota was the Supra, MR2 runner up.
        • 5 Years Ago
        There's been a good-looking Toyota? That's funny.

        From AMC-weird to Buick-boring, but never a good looking one.

        Supra? With or without the rear side-marker light extension wings?


        Hire ItalDesign, Pinninfarina, Bertone, etc.
        • 5 Years Ago
        Eh, I always liked the 90-93 Celica with the hidden headlights.

        And it's a damn shame the Carina ED never got brought to the US; hardtops are awesome.

        Toyota's design, however, has sucked hard since the '90s ended.
        • 5 Years Ago
        Altezza/IS300. The ONLY good looking Toyota to date.
        • 5 Years Ago
        yea, the '94-'99 Celica.
      • 5 Years Ago
      Its the most aerodynamic shape you can get from a 4 passenger sedan. Honda didn't copy them, its just function over form.

      Anywho the styling of this Prius is ugly, Toyota if your listening do not use this as an influence. We were going to get a Highlander but my mom decided she wants an Acura RDX instead. The styling was a big part of her decision and Acuras resale value..
      • 5 Years Ago
      The Prius is an ugly car. The 2010, judging from the photos, is a little better, but still boring and lacking in aesthetics. It's styling has became a "statement" by those who are "greenies" and if it is adopted by Toyota for its other models, Toyota will go the way of General Motors.
      • 5 Years Ago
      Yeah, so basically what they're saying is that Toyota will continue to be the boring, dull, unimaginatively styled brand it's been for the past decade or so. I'm pretty much faithful to a small handful of brands when it comes to buying cars for myself or my wife, and Toyota makes it all the more easier to pass them by.
      • 5 Years Ago
      I think you meant "form-free geometrics."

      This site and its typos lately....
      artdnye
      • 5 Years Ago
      It does not matter, what matters now is whatever it takes to get us off Mideast Oil.
        • 5 Years Ago
        @artdnye
        I want my Cadillac Converj in that case.
    • Load More Comments