• Apr 16, 2009
2009 Ford Fiesta - Click above for a high-res gallery

The Ford Fiesta has already won us over -– twice – and we can't even buy the car yet. But European buyers are nabbing so many Fiestas that the Blue Oval is now enjoying a 10% market share in Europe based on the strength of the compact's sales alongside the Focus and Transit. It's the first time that Ford has had a double-digit European market share since September 2001, and it keeps Ford solidly in the number two spot overall behind Volkswagen.

In all but three of Europe's 19 markets, Ford says it has improved its showing. Already this year, there have been 108,000 Fiestas sold, with 52,800 of those coming in March alone. The market share triumph is even sweeter seeing that overall industry sales took a double-digit fall, but Ford is getting more of what's left. There was no cheating with fleet sales, either: retail sales were up 13% year-on-year. Only France, Switzerland, and Italy showed declines. Appreciate the tip, Preston.



[Source: Ford]


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  • 46 Comments
      • 5 Years Ago
      Ford, I'll say it again - don't screw up the US version of this car. I wan the EXACT car shown in the photos. Cheapen it out with steelie wheels and plastic hubcaps, a jacked up ride height and soft US-spec suspension, and a decontented interior, and you'll screw the pooch. Leave it as is, price it competatively (read: NOT cheapest) and you'll have a winner.

      So, what's it gonna be? We're waiting....
        • 5 Years Ago
        dude, i love the car the way it is.... DONT make it any different! No fusion 3 bar grill Please!
        • 5 Years Ago
        D'you think it might get a one bar grille? Plug it in and it'll heat a small bedroom...
        • 5 Years Ago
        @jav:

        I agree. That three-bar grille isn't very good-looking. It was decent on the Fusion when it first came out, but the re-done version sucks. And I don't want the Focus's two-bar grille either. I'm not really a fan of the Evo-esque front end, but it's a heck of a lot better than the chrome bars.
      • 5 Years Ago
      I want this car. Don't "Americanize" it, even though I'm not even sure what that means (chrome? Ugly bumper?)

      I want THIS car, 2-door hatch. It's simple. Mess it up, you're going to mess up sales. I am the biggest Fiesta fanatic, but I will not buy it if it's tampered with too much and has more than 2 doors on the side.
      • 5 Years Ago
      It was one of the best cars at the NY auto show, but there weren't many people focusing on it or the Taurus. Everyone was looking at the stupid Mustang.

      I am impressed by this car and the Taurus from Ford. The Fusion Hybrid was ok, but it felt cheap. While the Camry hybrid is not stellar, it does have a better interior than the Fusion. The Prius is the best of all of them, and way better than the Insight on the inside.
      • 5 Years Ago
      I love the futuristic spaceship like design.
      • 5 Years Ago
      this car is a prime reason why i was glad that ford decided to start using european models worldwide. FoE's design house has always been decently good, and these latest models to be brought over show that.
      • 5 Years Ago
      i am anxiously awaiting its arival on our shores.
      • 5 Years Ago
      I dont understand the hype over this car?

      Its a good car for Ford...but i just cant get excited about this type of car. People talk about this car like its the next Godzilla. Like this guy...

      "i am anxiously awaiting its arival on our shores."
        • 5 Years Ago
        that's because it is, to most Americans. it's a fun, quick, frugal, well built car which will start under 15k. Sure, you can evaluate the yaris and the soul and decide which is less bland but this car is fun out of the box, which is why everyone is so sprung on it. Apparently enthusiasts like fun little cars that raise a bar which has never been raised before.
        • 5 Years Ago
        even if it looks like crap, it'll still handle well and get good fuel economy, it's one of the few production cars on the (world wide) market which has gotten lighter than it's predecessor. Ford did this one right, I think that’s why we’re all so stoked about it. Vs the astra which, which was just better than what GM was forcing us to deal with, which isn’t hard.
        • 5 Years Ago
        The reason for the hype is simple: it is a stylish, efficient, fun to drive, well engineered small car. When was the last time something like that was available from the domestic manufacturers?
        • 5 Years Ago
        good points. I understand now.
        • 5 Years Ago
        zamafir - Don't raise the flag till the USDM version is shown...lol

      • 5 Years Ago
      There are some mistakes in this report...

      Ford isn´t number 2 in Europe behind VW...

      the correct numbers for 1. quartal 2009 ranking (2008)

      western Europe (EU15+EFTA)

      1. Volkswagen 20% (18.2%)
      2. PSA 12.1 % (12.2%)
      3. Ford 11.0% (11.0%)
      4. Fiat 9.2% (7.4%)
      5. GM 9.3% (10.4%)

      complete Europe + EFTA

      1. Volkswagen 20.8% (19.0%)
      2. PSA 12.6% (12.9%)
      3. Ford 10.7% (10.2%)
      4. Fiat 9.0% (8.1%)
      5. GM 8.9% (9.9%)

      The correct europen ranking is published by the ACEA the Europen Automobile Manufactor Association..

      http://www.acea.be/images/uploads/files/20090416_PRPC-FINAL-0903.pdf

        • 5 Years Ago
        You have a slight typo in the sense that it's "Total Europe (EU + EFTA)" not "Total Europe + EFTA).

        Western Europe = EU15 + EFTA
        Total Europe = EU + EFTA
      • 5 Years Ago
      Price it *competitively*. Spelling FAIL.
      • 5 Years Ago
      I can only hope that it is as big of a hit here as it is in Europe.
        • 5 Years Ago
        @thipps

        are you almost done with ****?

        Lutz => retired
        • 5 Years Ago
        monotym: agreed, but you're off with the Mini comparison. That car isn't anywhere close to being a market leader in the UK or Europe.
        • 5 Years Ago
        Thipps: Either you are an ignorant sloff or boldface LIAR. Mr. Lutz announced his retirement around February 9th. 2009. The president essentially fired Wagoner on or about March 29th, 2009.

        You ought to be ashamed.
        • 5 Years Ago
        News like this makes me smile. I am so glad that at least one of the American auto veterans is showing some success from class-competitive vehicles. I hope that Ford's success makes it over the Atlantic
        • 5 Years Ago
        must...have...3...door....
      • 5 Years Ago
      watch the Top Gear episode with it, its hilarious.
        • 5 Years Ago
        yea but only like 2 mags fit in the glove compartment!
        • 5 Years Ago
        Smoke grenades fit perfectly in the cup holders!
      • 5 Years Ago
      The top grille will be a bit larger, the bottom grille, a bit smaller. The bumper will change a bit, front and rear, to meet US crash regs.

      This car was not "truly" designed as a world car, which is why the changes are necessary.

      The "overall" look of the car, will change very little. The interior is not expected to really change at all. There may be a bit more equipment available, in the US version.

      The car will be here, early in 2010. Think first quarter. Not only are they completely retooling an ex truck factory for this car, but they are also building an engine plant, and a transmission plant (remember that this is getting a 1.6L with the Ford/Getrag Powershift, dual clutch auto manual transmission).

      First year sales goals, are around 75K in the US. This plant will also build Fiestas for other markets. My understanding is that production capacity is around 200K per year.

      As for size, think of this car as being Aveo sized. It is a B-class car, where a Focus is a C-class car.
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