• Apr 14, 2009

2010 Ford Mustang at the dealer – Click above for high-res image gallery

We got the word a few weeks ago that the 2010 Ford Mustang was on its way to dealers, and now we have the first visual evidence that the cars have arrived. We spotted a handful of the new pony cars, mostly V6 models, at Galpin Ford in Van Nuys, CA over the weekend. While our time behind the wheel of the Mustang GT left us thoroughly impressed, there are still quite a few questions to be answered. First, what are dealers going to do with all of their 2009 models? We noticed dozens still on the lot, and it's going to be harder to unload them the longer they go unsold. It will most likely take some pretty insane prices to motivate potential customers. Second, will the 2010 Mustang help increase the model's sales numbers? The last few months have seen record low sales for the Mustang, and it remains to be seen whether the refresh will boost sales. Both the 2005 Mustang and Shelby GT500 had a fairly hefty market adjustment when they first came out, but we doubt dealers will benefit from such profitable margins with the 2010 models. Lastly, and most importantly, who will win the muscle car sales war? The Dodge Challenger (SRT8, R/T, SE) actually outsold the Mustang in the first part of 2009, and it will be an even more competitive market with the arrival of the 2010 Camaro. We've decided to put it to a vote, so hit the jump to make your voice heard on our Camaro vs Challenger vs Mustang sales poll.





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    • 1 Second Ago
  • 73 Comments
      • 5 Years Ago
      Wow. A $29k V6 and $35k GT. And the GT barely has any options. That's ridiculous. And I'm sure Galpin won't have any problem selling at MSRP. But damn that is getting expensive. I hope hope hope that the 2011 has a 400hp 5.0 like everyone thinks...and it better not cost any extra!!
      • 5 Years Ago
      the camaro is too masculinely styled compared to the Mustang.

      Not that that's a bad thing, I like the new camaro better than the mustang, but when you factor in all the women who traditionally buy v6 slushbox convertibles, the sales edge has to go to the Mustang when all is said and done.

      the only reason, IMO, that the challenger was able to nab sales was being the only new model available at the time. sales were playing catch up for all the people that were waiting for the challenger to be released, where the mustang was on the opposite end of the spectrum as it was losing sales in preparation for the new model.

      ju my .02
        • 5 Years Ago
        Is it me or does the new mustang look more feminine?

        I don't know looks so girly to me. Now I know the Shelby version or several of the other models will look more masculine, but when I see this one, it sort of reminds me of the new bug with a flower on it. It reminds me of the 1996 version which looked like a girls car.

        Don't mean to insult, just expect muscle cars to look like they can bite someones ear off, lol.
      • 5 Years Ago
      Drew Phillips: "While our time behind the wheel of the Mustang GT left little to be desired.." Maybe you should take another test drive in the 2010 GT - improved handling, Bullitt suspension, more HP, 0-60 times at 5.0 seconds and a refined interior for about $28K and it "left little to be desired?" Go away, please just go away and get a clue!

      By the way, the sales numbers for the Mustang were intentially low because the factory was converting to the 2010 models and allowed the dealers time to sell down their inventory - you are sooooooo CLUELESS! Just go away!
        • 5 Years Ago
        "left little to be desired" != "left a little to be desired"

        They complimented the car....
      • 5 Years Ago
      Camaro will outsell the Mustang and Challenger this year and maybe next year. Overall, the Mustang will be the top seller.
      • 5 Years Ago
      And if Phoenix is any indication I'm starting to see at least one new Challenger on the road per day now.

      The Dodge seems to be catching on here in the desert.
      • 5 Years Ago
      I don't know about this. The Camaro is more sophisticated, but the Mustang has usually outsold it. Even the last version of the Camaro, which was usually the winner of comparison tests, couldn't sell at the same numbers the Mustang did.

      Plus, as of now, the Mustang also offers a convertible.
      • 5 Years Ago
      Be ready!!!, endless editions are coming...
        • 5 Years Ago
        I'm pretty sure I've seen the Endless Edition rolling down Beach blvd already...
      • 5 Years Ago
      Funny, my Ford dealer said these wouldn't be coming in until Fall 2009...
        • 5 Years Ago
        I rarely trust dealers to know anything about what cars they sell, or cars in general really.

        When I sold cars, I was by far the most car-savvy person on the team, few others really seemed to care. They were just salespeople, it didn't matter what they were selling.


        I wouldn't be surprised if the dealer you visited didn't even know that the '10 Mustang was all-new and just figured it would be available in the Fall since that's when most new models come out.
      • 5 Years Ago
      Oh boy. This question is like asking which will sell better? Xbox or Ps2 on the IGN General Board back in the good old days.

      Here comes the USS Fanboy...
      • 5 Years Ago
      First, That is one horrible color choice.

      Second, Ford should continue to win the pony car sales race. The Camaro may win on paper as a better product but it will still need to carry the baggage of GM and that baggage may prove too much.
        • 5 Years Ago
        I referred to the the gold Mustang, just to be clear.
      • 5 Years Ago
      The Mustang will win yet again, the Eclipse has been trying for years but the pony is the king of the road. It's only competitor was the Cougar, before Ford decided to discontinue it because it was on pace to pass the Mustang.
      • 5 Years Ago
      This past Sunday, this down the street had bought a mustang. This Mustang was a V-6 and I swear it was the best sounding v-6 of a mustang I have ever heard. I WANT ONE!!!
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