2010 Mustang arrives at dealers - Who will win the muscle car sales war?
2010 Ford Mustang at the dealer – Click above for high-res image gallery
We got the word a few weeks ago that the 2010 Ford Mustang was on its way to dealers, and now we have the first visual evidence that the cars have arrived. We spotted a handful of the new pony cars, mostly V6 models, at Galpin Ford in Van Nuys, CA over the weekend. While our time behind the wheel of the Mustang GT left us thoroughly impressed, there are still quite a few questions to be answered. First, what are dealers going to do with all of their 2009 models? We noticed dozens still on the lot, and it's going to be harder to unload them the longer they go unsold. It will most likely take some pretty insane prices to motivate potential customers. Second, will the 2010 Mustang help increase the model's sales numbers? The last few months have seen record low sales for the Mustang, and it remains to be seen whether the refresh will boost sales. Both the 2005 Mustang and Shelby GT500 had a fairly hefty market adjustment when they first came out, but we doubt dealers will benefit from such profitable margins with the 2010 models. Lastly, and most importantly, who will win the muscle car sales war? The Dodge Challenger (SRT8, R/T, SE) actually outsold the Mustang in the first part of 2009, and it will be an even more competitive market with the arrival of the 2010 Camaro. We've decided to put it to a vote, so hit the jump to make your voice heard on our Camaro vs Challenger vs Mustang sales poll.
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Reader Comments (Page 1 of 5)
Anahuac 11:35AM (4/14/2009)
Be ready!!!, endless editions are coming...
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jbuers 12:26PM (4/14/2009)
I'm pretty sure I've seen the Endless Edition rolling down Beach blvd already...
Tommy 11:36AM (4/14/2009)
Id rather push a Chevy than drive a Ford, but they will probably sell more stangs...
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MM 11:39AM (4/14/2009)
The Mustang will ultimately win this sales war simply because Ford Motor Credit is more able to write loans than GM and Chrysler who are tied together with Cerebus as Cerebus has controlling stake of Chrysler, Chrysler Financial, and GMAC.
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PJ 11:58AM (4/14/2009)
Two other reasons the Mustang is the inevitable top seller:
1) The volume-seller V6/auto "geldings" are cheapest of the bunch, and
2) Everyone and their dog knows what a Mustang is and who makes it.
I'll take a Camaro 2LT 6-speed, please, but Ford's really done itself a favor by keeping the Mustang consistently cheap, simple, pretty, and in uninterrupted production for 40+ years.
Xcountryflyer 12:12PM (4/14/2009)
Agree with the above. Mustang will outsell Camaro. The cheapest V6 Mustang is beloved by the fleet rental market.
Sea Urchin 12:15PM (4/14/2009)
I also agree that Mustang will outsell everyone, but the poll results are as of now 49 to 41 in Camaro's favor.
Oh Boi 11:39AM (4/14/2009)
GO CHEVY!!!!!
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Mike 11:41AM (4/14/2009)
The Camaro will lead the sales when it comes out when all the long waiting chevy guys buy them up but by the end of the year the Mustang will be back on top just because its the Mustang and every one loves Mustangs from secreteries for the V6 model to the hardcore muscle car guy getting the GT500. Even people who don't like Fords like Mustangs. Its weird.
So Mustang will win in the long term.
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Taglane 11:49AM (4/14/2009)
For the love of god! use periods.
Hamud 12:25PM (4/14/2009)
Ohh boy, it takes like 3 lungs to read that, eheheheh.
Anyway, you'r right, the Mustang is a special case in the automotive industry. Even here in Brazil, a lot of people don't like Ford, but then you ask them if they would like to have a Mustang and all they can say is: "Hell yeah".
Chet 1:19PM (4/14/2009)
I'm pretty sure that the Mustang is built in the same plant as the Mazda 6...
Mazda FTW! 11:40AM (4/14/2009)
Oh boy. This question is like asking which will sell better? Xbox or Ps2 on the IGN General Board back in the good old days.
Here comes the USS Fanboy...
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xcrunk 11:40AM (4/14/2009)
Let the mullets and Budweiser flow....American muscle cars are back!!
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Epyx 11:41AM (4/14/2009)
First, That is one horrible color choice.
Second, Ford should continue to win the pony car sales race. The Camaro may win on paper as a better product but it will still need to carry the baggage of GM and that baggage may prove too much.
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Epyx 11:44AM (4/14/2009)
I referred to the the gold Mustang, just to be clear.
CB 11:41AM (4/14/2009)
Camaro can't win because Chevrolet isn't actually selling them. They just keep promising that they will sale it soon.
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Taglane 11:53AM (4/14/2009)
What about the fleet of Camaros at Oshawa ready to ship? I guess they don't exist...
Pokey 2:32PM (4/14/2009)
I drove from Indiana to Georgia and back last week, and I saw 4 new Camaros. One had a Michigan plate, one had a Tennessee plate, and the other had a Florida plate. The fourth, I don't know, because it was going the other way on the Interstate.
john 11:46AM (4/14/2009)
Its A Sad Time For Car Sales In General Much Less Muscle Cars But The Mustang Will Sell Better For The Next Couple Of Years.
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