- Mar 23rd 2009 at 9:58AM
REPORT: Toyota reviving Celica name for joint Subaru RWD car
The last report about the on again/off again sports car being developed jointly by Toyota and Subaru was that it's on again. Today comes word from L'Automobile in France that not only is the rear-wheel-drive Toyubaru going to happen, but it will arrive bearing the Celica name sometime in 2010. If Wikipedia is to be believed, this would be the eighth generation of the Celica, which traces its roots all the way back to 1970 when it debuted in Japan as an inexpensive rear-wheel-drive sports car. Through the years it switched to front- and all-wheel drive, with the final seventh generation Celica sold from 2000 - 2005 being a strict cart puller. L'Automobile claims that Thierry Dombreval, Toyota's VP of sales and marketing in France, spilled the beans on reviving the Celica name, so we won't consider this news solid until a second source comes forward or Toyota officially confirms it, neither of which is likely to happen. So for now all you Celica fans should just sit tight and light a few candles for your cause.