Citroen to launch green sub-brand
by Jeremy Korzeniewski on Mar 13th 2009 at 6:32PM 
Citroen C-Cactus Concept - Click above for a high-res gallery
According to an unnamed "insider," Citroen is considering launching a separate brand just for eco-friendly vehicles. Earlier this year, the quirky French automaker announced a new high-end brand that would bring premium features to its existing vehicle platforms. Similarly, the first production vehicle under the green brand would echo the C-Cactus concept from the Frankfurt Motor Show in 2007 but be built atop the automaker's C4 platform.
Expect some innovative uses of materials, as previewed on the C-Cactus project, along with a fuel-saving powertrain of some sort. Options include going fully electric, using a hybrid powertrain or using a small three-cylinder diesel engine that would put out less than 100 g/km of carbon emissions. Sounds great, but let's just hope they don't keep too much of the melted-candle look of the concept.
Gallery: Citroen C-Cactus Concept
[Source: iMotor]
Reader Comments (Page 1 of 1)
Enigmatic 6:52PM (3/13/2009)
Interesting idea. Separate branding has been the best way to differentiate luxury brands. It'll be intriguing to see how this works with an eco line.
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TwinTurbo3000GT 7:12PM (3/13/2009)
ugh...that's so ugly it makes my teeth hurt..
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means98 7:49PM (3/13/2009)
the green/white two tone is ugly but i kinda like the light blue in the other pictures
martinez 8:13PM (3/13/2009)
i was shopping for a car in january and i checked out their C2, C3, C4, Berlingo, and Nemo, just for the sport of it. none of them can be driven with a size 13 shoe. your feet just don't fit under the dash in the C-series and the clutch/brake pedal is in wrong shape in Berlingo and Nemo - the shaft curls upwards right above the pedal, your toes hit the shaft and the heel touches the floor before the actual pedal. you can't fit a 6'3" person in a C2 at all. i understand that there are no tall people in France but rent one from Holland or Denmark? that would be really green.
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UltimoDragon 8:21PM (3/13/2009)
Count me as one who actually kinda digs the 'melted candle' look. A styling risk, but one that works.
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Richard 8:28PM (3/13/2009)
Where the hell is the new DS we were promised??????
C'mon Citroen. The world is ripe for a real Citroen for the masses - something that looks like nothing else. And get back over to America!
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GOT 8:01AM (3/14/2009)
It's the new "world's most beautiful car"! ;D
Seriously: It's a curiously awkward design. With just a few tweaks to the gestalt it could be beautiful. It almost looks like they created a great design and then Citroened it here-and-there to visual weirdness.
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P.V. 2:25PM (3/14/2009)
Hmmm...it's quirky. I kinda like it.
Of course, the French auto market is now going to get flooded with car names like "Cactus".
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neutralgear 3:10PM (3/14/2009)
Cool a mini!
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