Ford isn't killing models to save money


Click above for a high-res gallery of the 2009 Ford Fiesta

With all the news surrounding General Motors and Chrysler's slicing and dicing to profitability, it's a breath of fresh air to hear that Ford is taking a different tack. The Blue Oval is betting the farm on new models that will lure consumers into showrooms rather than reworking existing models and cutting back development spending.

Speaking with the Detroit News, Ford CEO Alan Mulally said, "We're only going to be in business if we create products that people really do want and value. This is the essence of creating a viable Ford."

Part of the automaker's plan is to invest in the development of small cars in the U.S. and to make those models as profitable as their European counterparts. The recently renegotiated contracts with the UAW should help, but offering the features U.S. consumers crave in a small, inexpensive packages could prove difficult. And new products are only part of the solution.

Ford plans to cut back on advertising spending, reduce salaried payroll by 10% and cut executive bonuses to net between $8-9 billion. All that, along with asset sales and working with Ford Credit, could bring things back into the black (hopefully) and more compelling products have to be part of the plan.


[Source: Detroit News]

Reader Comments (Page 1 of 3)








Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

Featured Galleries

  • Hennessey Performance Venom GT in the shop
  • 2011 Honda CR-Z Brochure
  • Danica Patrick NASCAR
  • Tiger Woods GM-owned Cadillac Escalade
  • Forza 3 Hot Holidays DLC
  • Spy Shots: Baby Buick caught in Germany
  • 2011 Aston Martin Rapide
  • LA 2009: Allard J2X MkII
  • LA 2009: 2010 Spyker C8 Aileron Spyder
  • Cornell's SAE Baja buggy tour and test drive
  • 2010 Range Rover Sport Autobiography
  • 2010 Hyundai Tucson
AOL Autos

Find Your Next Car

Autoblog Video


Autoblog Green

BloggingStocks

Download Squad

Engadget

Joystiq

Autoblog Spanish

Switched.com

FanHouse

Asylum