• Oct 7, 2008
As with this year's American football season, weekly surprises in the car industry are now standard fare. VW recently overtook Ford for the number three spot in global sales, and now the home of the Beetle and the Veyron has overtaken Toyota as the industry's most valuable company based on dollar-converted market capitalization. Just as eyebrow raising is the reason for it: Toyota's stock has dropped 5 due to the fact that Porsche is busy gobbling up the company. As far as we're concerned, that makes Porsche the real story: one of the industry's smallest players – it sold less than 100,000 cars around the world last year and still set a personal best – is about to be the world's third largest car maker and, for a while at least, its most valuable. What a difference a day a Cayenne makes. Thanks for the tip, bazzz!
[Source: Bloomberg]


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  • 18 Comments
      • 6 Years Ago
      ..ofcourse Volkswagen AG is the most valuble,,this ofcourse should be of no surprise.
      Das Auto
      • 6 Years Ago
      Das ist good!
        FEW
        • 6 Years Ago
        +1 ... u were looking for the word gut, i believe.
      • 6 Years Ago
      Quality Cars, all around.
      • 6 Years Ago
      I might be wrong on this, but to my knowledge Porsche is the largest VAG dealer in Europe. This is where their money come from, not from 911 or Cayennes.
        • 6 Years Ago
        @zamafir

        Here is another link, with the top 10 European car dealers by revenue, Porsche Holding is the largest:

        http://www.talkingmotors.com/index.php?option=com_content&view=article&id=27375:inchcape-outperforming-pendragon-in-europe&catid=9:car-dealer-news&Itemid=16

        • 6 Years Ago
        @zamafir

        Porsche sold worldwide about 30,000-40,000 Cayennes per year and the numbers are decreasing. Porsche Holding on the other hand sells about 500,000 vehicles per year. Porsche Holding GmbH might operate at lower margins than Porsche AG, but still gets higher profits.
        • 6 Years Ago
        So...if Toyota helped Porsche and then Porsche goes and buys VW and applies whatever they learned...
        Then...Toyota's moving VW forward? That's rather unfortunate when you make your own competitors better.
        I can only presume that Toyota didn't think Porsche would ever really compete in the same segments as them, since helping VW would seem rather counterproductive.
        • 6 Years Ago
        Apparently Porsche did officially consult Toyota, and that really helped with cutting costs, and that Cayenne is no doubt a real business success story, despite somewhat revolting looks. However, 911s now makes up (I think) the majority of NA sales, and lots of sales elsewhere as well.
        • 6 Years Ago
        @Yago Bal

        Forget about what is happening in US. Porsche sells VWs mostly in Eastern Europe. Now they sell about 500,000 cars a year but the number is increasing rapidly.

        See here the statistics for Porsche Holding:
        http://www.porsche-holding.com/en/company/facts_figures/new_car_sales/1999_00_2007_08/
        • 6 Years Ago
        Yeah, for sure. Toyota helped Porsche. Never heard such a crap before.
        Toyota did not help any other car manufacturer. But different manufacturers started to use lean production methods.
        • 6 Years Ago
        Yup, you're wrong, it comes from cayannes specifically, it's been documented by every car magazine since the suv's introduction and success. Also you may want to read some of those magazines or motorauthority, go glean some insight into the struggle between Porsche and vw to learn just how far from the truth your comment is. Not only are they not dealers of VAG in Europe, or anywhere, they're also butting heads with vw to the point that vw is doing everything they can legally to prevent the porche buy out from being anything put purely monetary investment.

        I'm sure vw won't succeed. But you couldn't be more wrong from either perspective.
        • 6 Years Ago
        Some Porsche dealers sell Audi's too, but these dealers are not owned by Porsche...

        The financial upturn of Porsche actually started with the Boxster/996 pair, after Toyota helped them with their manufacturing practices. So, quite before the Cayenne.
      • 6 Years Ago
      Great, good for VW. Now bring back the friggin blown diesel, in small pickup formation please
      • 6 Years Ago
      July 1993, the first Road & Track I every bought, featured Porsche and it's uncertain future. They were operating at a loss, their factories were underutilized, and their canceled four-door model made them look inept. If only our economy improves as well as Porsche did.
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