Aston Martin Lagonda line could have SUV flavor
by Jonathon Ramsey on Sep 24th 2008 at 6:58PM 
When we recently posted on Aston Martin dragging Lagonda out of its crypt, one of the assertions was that "they've reportedly ruled out the possibility of a sport-ute." That might have been nothing more than a semantic turn, as Car & Driver is reporting that the first Lagonda will be "something SUV-ish."
Aston Martin CEO Ulrich Bez said the new car will have historical influences at the same time as it is "future-orientated," but the giveaway for C&D seems to be in his line that it will be "truly versatile" and "suitable for both existing and emerging markets." We can't tell if anyone actually came out and told the mag that the car would be an SUV, but an Aston source is quoted as saying it "wouldn't be an SUV in the same way as BMW X5."
So back to the semantics of no "sport-ute" and "SUV-ish" -- this sounds like it could be a brutish, hi-luxe sedan, or even a wagon suitably forceful enough to put space between it and the Rapide. Since Aston's looking at its long-term future, we imagine it will want something that won't leech sales, and that leaves a number of options. Which one the company settles on, however, we won't know until the concept shows up at the 2009 Geneva Motor Show.
[Source: Car & Driver]
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Reader Comments (Page 1 of 1)
Kumail 7:11PM (9/24/2008)
wtf?
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dave s 7:27PM (9/24/2008)
Please God, NO!!!!!!!!!
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ALEXDB9 7:34PM (9/24/2008)
If anyone can make possibly the most beautiful SUV....its Aston. Not like we have any say, but I say go for it, it would be cool to see a brand like this put those "oh no, not an SUV" comments to bed.
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Bryan 7:45PM (9/24/2008)
Its either going to be really bad or really good, no in between. I believe in Aston enough to want to see the outcome, hopefully good.
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dachshundtooateez 7:58PM (9/24/2008)
A modern sport utility is probably more in line with what a "luxury car" was fifty years ago anyway.
But that doesn't stop me from hating them.
Cars that are tall just suck.
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AMcA 8:20PM (9/24/2008)
Not "orientated". "Oriented".
I bet even Mr. Bez knows that.
The editors of Autoblog, however, don't seem so familiar with their native language.
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JD 9:46PM (9/24/2008)
You know, when I say "Lagonda" the only thing I can think of is the Daewoo Leganza. My friend had one. What a deathtrap.
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the vegas style guy 10:27PM (9/24/2008)
You guys are forgetting a great Aston tradition,
THE SHOOTING BREAK!
Look it up, I bet that's what's coming.
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k.w.a 10:34PM (9/24/2008)
They're saying they're not making an "SUV" but they're making something "SUV-ish". That means they're making a CROSSOVER, which is basically what we know of as an SUV!! wake up people!
and when they say they're not making it, that means they're making it if one of their rivals make one, and theirs will come late.
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the vegas style guy 11:08PM (9/24/2008)
You guys are totally forgetting about a great English tradition, THE SHOOTING BREAK1
I bet that's what it will be.
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JZeke 9:08AM (9/25/2008)
Could be cool, but either way I can't afford it so I just hope its pretty to look at.
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