• Aug 4, 2008
Click the image above for a gallery of Axel Peemoeller's 3-D signage

Elvis lives. Tupac lives. And we have just discovered that M. C. Escher is also alive, well, living in Australia, and going by the name of Axel Peemoeller. Designer Peemoeller worked out the math to create, optically, directional signage that appears to hang in the air. Found in the carpark of the Eureka Tower in Melbourne, there's no technowizardy here, just a man with a can of paint and a few severely skewed letters. The result: mindbending. And bloody genius. Well done, Mr. Escher Peemoeller. Check out the gallery below for more of Axel's work.


[Source: Ride Lust via Digg]


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    • 1 Second Ago
  • 18 Comments
      • 6 Years Ago
      Thats nothing new, advertising on sports grounds has been doing that for years
      • 6 Years Ago
      It's just like the guy with the sidewalk chalk art, I love this type of stuff. Optical illusions are great.
      • 6 Years Ago
      if you like alex peemoeller's work check out http://www.medesignmag.com/people/793/axel-peemoeller-interview/
      • 6 Years Ago
      I mean it's neat, but all I can think of when I see this is that somebody used an overhead projector in a creative way
      • 6 Years Ago
      Maybe this sort of thing will contribute to a few less drunk-driving accidents. If I was leaving from a place (after a few drinks), and got into my car in the parking garage and saw this...oh boy...I'd drive right into a wall or something...or completely stop in confusion. Thus, my car would never make it out on the street where I could harm other drivers. Just those in the parking garage better watch out. JUST KIDDING.
      • 6 Years Ago
      Neat.
      • 6 Years Ago
      Makes me want to grab someone who's on acid and say:

      "Our letters have escaped! Please catch them and return them to the walls. The 'P' is particularly fiesty and may require a running start."

      • 6 Years Ago
      Cool! Just saw something like that the other day where logos were painted on a rugby field to look "normal" from the center camera's point of view.
      • 6 Years Ago
      that would really mess with my eyes and I'd prolly end up hitting the wall lol
        • 6 Years Ago
        I hate it on rugby games, they have those ads painted on the grass in (awkward) perspectives and it's just so annoying. >_
        • 6 Years Ago
        Until they become mainstream, I can see this messing up a lot of people rather than helping them. Interesting though.
        • 6 Years Ago
        What's so hard about putting an arrow on the wall pointing up?
      • 6 Years Ago
      Somehow I don't think the way out is through those little black doors.....
      • 6 Years Ago
      Now that's impressive.
      • 6 Years Ago
      Those are awesome... if anything just to see some sign of life in a parking garage. They're always so lame and boring.

      Wonder how the paint will hold up in the traffic areas though. The "DOWN" in particular seems to cover a LOT of roadway.
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