• Jun 17, 2008
For the last eight years, Subaru and L.L. Bean have partnered on high-end versions of Subaru's line of all-wheel-drive vehicles. No longer. According to Subaru spokesman Dominick Infante, the duo have decided that it's in the best interests of both brands to call it quits. Infante notes that the Subaru brand has done rather well for itself in areas where snow and winter outdoor activities are common but has lacked appeal in more sun-rich states where the L.L. Bean brand isn't very common. It shouldn't be too difficult for Subaru to shed its rugged but staid image. With awesome models like the STi, Subaru seems entirely capable of making vehicles with which to scorch asphalt as opposed to the ski slopes.
In lieu of using the L.L. Bean nomenclature, Subaru will instead endow its higher-end models with the 'Limited' badge. With the last of the L.L. Bean models currently sitting on dealer lots, those outdoorsy individuals aching for one had better act fast.

[Source: Kicking Tires]


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    • 1 Second Ago
  • 11 Comments
      • 6 Years Ago
      I'd rather they UN-limited it.

      More build-options and configurability, please.

      Couldn't care less if LLBean's name isn't on it.
      • 6 Years Ago
      I agree with Jim-in-Tampa.. 'Limited' is lame. Not only does it as connotate cheeze-ball old Malaise-Era fat cars, it also means NOTHING in this application.

      The word 'limited' suggests less or rare. NO automaker is really hoping for such, with its highest-content, highest-profit margin vehicles. It's a big language... a few other words might serve them better.
      • 6 Years Ago
      Make a North Face edition or Padagonia. Those brands relate well to the Sooby image of outdoors and sporting.
      • 6 Years Ago
      I like the cars they were putting the LL Bean brand on, but in general, LL Bean is a brand for people 20-40 years older than I am.
        • 6 Years Ago
        I agree,
        The llbean brand identification has moved up in age grouping. It was a pretty good match though for the products it was on, though we could have seen this coming when no LLBean Tribeca appeared.

        Hmm...wonder if R.E.I. is looking to put their name on cars? ;)
        • 6 Years Ago
        I also think they could come up with something more appealing than "Limited." The word really has little substance to it, especially in the auto industry. They need a word that implies higher class, especially if they want to expand their market.
        • 6 Years Ago
        L.L. Bean may be associated with an older demographic range but I associate "Limited" with an even older group. When I hear "Limited", I think of plush velour seats, the 1970's, opera lights, vinyl roofs and plastic woodgrain.
        • 6 Years Ago
        "Limited" always reminds me of the Grnad Cherokee and Jeep.

        I think the fad of using companies like this has passed. Does Ford still use Eddie Bower or Jeep Orvis?

      • 6 Years Ago
      Good riddance to bad co-branding.

      I'd like a forester with leather interior, but the last thing I want is LL Bean embossed on the headrests and badged all over the thing. I'm glad Subaru is killing this.
      • 6 Years Ago
      it will be no great loss as both have lost the track of where the came from the, little man
        • 6 Years Ago
        I suppose this is unfortunately true. I only hope that Subaru take care with their image.