• Feb 23, 2008
Click the Fiesta for a high-res gallery

Until recently, Ford had only planned to sell the new Fiesta small car as a sedan in the US market. Judging from the reaction of readers in the comments here when we showed photos of the production version of the car, which is based on the Verve concept, most people disagreed. The vast majority of commenters chiming in said that they wanted the stylish little hatchback. Apparently, they aren't alone. When the Verve sedan concept appeared at the Detroit Auto Show, it was supposed to be shown alone. A last-minute change of plans was prompted by new Ford marketing chief, Jim Farley, who insisted that the original three-door hatchback concept from the Frankfurt show be displayed as well. The hatchback concept was on a European tour and was detoured for a stateside visit to judge reaction from American showgoers. It now looks like there is indeed a very good chance that the hatchback will be offered to US drivers in addition to the sedan.


[Source: Ford]


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    • 1 Second Ago
  • 53 Comments
      • 6 Years Ago
      I actually think the fiesta hatch looks pretty decent. Like a miniature Mondeo. Looking at it got me thinking though, they should produce a replacement for the Puma, a European coupe based on the old Fiesta that sold well here in the UK.

      http://en.wikipedia.org/wiki/Ford_Puma
        • 6 Years Ago
        Woops. Meant to say the Fiesta Saloon/Sedan. And I've just read the Wikipedia article, and it says they are going to bring out a new Puma.
      • 6 Years Ago
      So do I.
      • 6 Years Ago
      If they deny the success of the Honda Fit, Toyota Yaris, Nissan Versa, and Hyudai Accent, and even marginal Chevrolet/Daewoo Aveo, the Ford better start writing their own will.

      Bring the Hatch!!!
      • 6 Years Ago
      Give Farley his bonus now! As a Ford shareholder, I say he deserves it for having the good sense that this car will be a hot seller in the three-door version, in addition to the four door and dull sedan!
        • 6 Years Ago
        Except for the Fit, all of those cars are available as trunked sedans that outsell their hatchback siblings in the US. So Ford was not entirely off-base here. Still, the Fiesta sedan prototypes had such radical fastback profiles (they were actually quite good-looking, Mixim) I can't understand why they should be perceived as more formal-looking just because they had mailslot-sized deck openings into their tiny trunks and a mailslot-sized passthrough to the fold-down seat. A hatchback in this class wil work in my one-car family; a sedan works only as a second car unless you rarely carry cargo. Why people dislike liftbacks unless a vehicle looks like a truck has always been incomprehensible to me; we had a small variety of sporty and/or luxury liftbacks back in the '70s. But once people finally accept that $3.00/gal or higher gas is here to stay, functionality in smaller vehicles will become a bigger priority, just as it has in Europe and most of Asia. The Japanese came late to the hatchback party, and eventually came around, so the US can too.
        • 6 Years Ago
        Well, I'd wait on handing that bonus out when a Verve hatch is available at my local Ford deal ;)
      • 6 Years Ago
      I can't speak for other parts of the U.S. but here in Memphis you almost never see the Yaris or Aveo hatchbacks. THAT SAID, as a former owner of a Fiesta (and will folks PLEASE stop confusing/comparing the Fiesta to the Festiva...about as stupid as saying root beer and Bud are "confusing") I want Ford to bring in the 3 door hatch. We already have the Focus reduced to a sedan and a 2 door coupe, why repeat them on a smaller scale with the Fiesta? Just 'cuz Toyota does?
        • 6 Years Ago
        Practically nobody in Europe buys these small cars with boots (trunks) as such are seen as downmarket, ugly and impractical to boot...sorry!
        It seems that just the reverse sensibility is the case in the States. Interesting social observation...
        • 6 Years Ago
        You know, I live in Memphis and rarely see any Aveo, Versa, Yaris, or Fit that are not hatches. The sedans are few and far between.

        Furthermore, Practically half of the Focus I see are hatches, with a few wagons. Maybe you need to get away from Downtown or Midtown, and out East? Then of course there are the scores of Minis running about everywhere. About a dozen "work" where I do, even.

        The U.S. has not been kind to hatchbacks, yes. We also haven't gotten very many hatches that are worth buying. The Focus? Fit? Festiva? Aspire? Metro? Aveo? Whatever that Daewoo thing is in the parking lot at work? Anything from Hyundai? PACER???

        Let's face it, we rarely get a good hatch back here. When we do, we're skeptical because hell, since when have they ever been good? Thus the few times we got a good one, it was ignored.

        Maybe with the Mini, Astra, and Fiesta, along with the more marginal Yaris and Versa (both hideous, but decent cars) that perception will change. With the Aveo and Fit though, I don't see it happening.

        GM needs to dump the Aveo as-is and bring over the smaller Opel ASAP. Then upgrade Daewoo by importing (exporting?) everything over there, and fire what passes for an engineering staff there in S. Korea. Korea wins by having decent cars, GM wins by not having an already tarnished reputation hurt by cruddy Korean engineering. We win by having a decent sub-compact.

        Honda has no hope for ever building a good car. Unreliable, unsafe, and shoddy at best. I doubt a 13k Fit is better than the 16k Civic which stalled with an automatic with the A/C running straight off the show room floor when I tried to test drive it. The second Civic was almost as bad, it tried to stall with no A/C (and 100+ degree temps). Once is a bad apple in the basket, twice is a bad basket full. They should scrap everything, donate all the money to a charity, and shut down, giving a massive lasting positive impact on the environment.

        Alternately, they should buy Daewoo off GM's hands and use them to develop their cars. While the Aveo is bad, at least it could run A/C without stalling.
      • 6 Years Ago
      Jim Farley is a smart guy to want that here. Just change the name already. If he was really smart he would tell Ford to quit with the 'F's'. Frig, even their employees have 'F' names. Some would say Ford is F****d.
        • 6 Years Ago
        I agree. Even though "Fiesta" is a classic nameplate, it sounds kind of silly. Hopefully Ford will come up with a new name for the North American market.
      • 6 Years Ago
      A lot of people really like their old Festivas, I have a buddy who persisted in driving his around town (in preference to his Lexus LS) until his girlfriend made him sell it.

      It was basically a Mazda 121 license-built by Kia.
      • 6 Years Ago
      the Feista may be fine for the thirty and under but I'd really like to see the Falcon state side.
      • 6 Years Ago
      This will be nothing more than a rebadged Mazda 2.
        • 6 Years Ago
        this is a little more than just sharing of some architecture

        this is about as close to a rebadge as you get this day and age. but seriously, what is wrong with that. when i saw the 2 i wanted it and when i see this i want it.

        only one will be available, so what is the big deal?

        for once, the best small car in the world will be available in the US as a domestic model. i dont really care about any of the rest of it.
        • 6 Years Ago
        Wrong!!
        Is a Volvo V50 or a Mazda 3 a rebadged Ford Focus? No!
        Is a Jaguar S-Type a rebadged Lincoln LS? No!
        Is a Porsche Cayenne a rebadged VW Touareg? No
        Is a Ford Mondeo an Ford S-Max? No!

        They only share the underpinnings.
        Thats what Mazda 2 and Fiesta do. For the second time by the way: The old Mazda 2 has the current Fiesta underpinnings...
      • 6 Years Ago
      Rocketboy thinks the Festiva was low end junk eh? I know of more than one that are currently being driven with over 200K miles on them. I also had a '78 Fiesta and if Ford was selling this car in the U.S., I would be visiting my Ford dealer rather than my Honda dealer. Looks like the Fit is my best choice for small hatch, even if it does have 2 too many doors.
        • 6 Years Ago
        Right On! And if I could find a decent used Festiva, I'd buy it right now to use for my commute! In 1988 I was sellling Ford's at Golf Mill Ford in Chicago area. I had a Festiva for a demo, and I was so impressed with that car that, when it reached its mileage limit, I traded my '87 Mustang GT for it.

        I put 14" rims and 60 series Pirelli's. If there was ever an automotive go-cart, that was it!
      • 6 Years Ago
      is too near mazda look,
      mazda 2 is bit smaller and this is a bigger copy.
      • 6 Years Ago
      Please tell me that at the last minute someone at ford is going to remember that "Festiva" is not a well loved name. Festiva Name = Low End junk sub-compact.
        • 6 Years Ago
        First off, the Festiva was not a junk, it was low end, but at over 300,000 trouble-free miles on mine, I finally put it to rest, my dad put another 30k plus on it, and it still wasn't dead. The Fiesta when it was here in the late 1970's was also a great car. Ford never gave either car the attention they deserved. Ofcourse, once you sold one, they never went back to the dealer because nothing ever broke on them.
        • 6 Years Ago
        The Kia Pride/Festiva/Mazda121 was a Mazda mechanicals & design with most units assembled in Korea to keep the low price point.

        A 4 door version is still buit in Iran.

        http://www.saipacorp.com/Fa/products/saba/image/pride_saba_(4).jpg
        • 6 Years Ago
        "Festiva Name = Low End junk sub-compact."

        Guess you never owned one, correct?

        But anyway the car is a Fiesta (Euro) as apposed to the Festiva (Asian)
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