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Nissan dealers could charge up to $129,000 for GT-R
Click above for a high-res gallery of the Nissan GT-R.
We knew it was bound to happen, but we didn't know to what extent Nissan dealers would be gouging enthusiasts here in the States for the first legal taste of GT-R goodness. Our friend Ty over at ExhuastNote.com decided to do some leg work to find out what markup retailers would be charging for the new Nissan GT-R, and after calling 15 dealerships throughout California, Florida, Illinois, Texas, Virginia and Washington the markups ranged from $20,000 to $60,000 over the GT-R's $69k base price. As Ty pointed out, that could get you a new 350Z and a Sentra.
With only 1,500 examples being available during the first year, this is no real surprise. Supply and demand is in full effect, and for the time being, only the most financially solvent and patient among us will be able to get their hands on Nissan's newest hotness.
Head on over the ExhaustNote.com to read the full report.
[Source: Exhaustnote.com]
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Reader Comments (Page 1 of 4)
brian 12:41PM (1/31/2008)
WHAT??
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FrankTheCrank 1:17PM (1/31/2008)
I f*cking called it!!!!
Way back, I said they would be getting $125K-$150K for these. I knew it!!
Now if I was only this good at the stock market!
Polly Prissy Pants 2:45PM (1/31/2008)
I don't see where it says they're all actually selling at this price. Supply and demand simply dictates what the next copy will sell for and has no bearing on any copies before or after that one. On top of that, the mere fact that DealerA will sell one for $89k but DealerB won't sell one for less than $129k means that DealerB doesn't sell his car, plain and simple. These moron dealers can ask $1,000,000,000 but that doesn't mean that's what it's worth nor what someone will actually pay. They're just fishing for suckers and this has no real bearing on the market.
Once we know the actual prices people are paying you'll really know what the markup is.
porschedevotee 12:43PM (1/31/2008)
Hahahahahaha! Not looking like quite such a good deal when compared with the 911 Turbo anymore, is it?
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Serge K. 1:01PM (1/31/2008)
Well said!!
naggs 1:05PM (1/31/2008)
and what do you think the markups were on the very first 997 turbos?
it doesnt make the news because its a porsche and people expect to pay but when its wearing a nissan badge, kinda hard to swallow a 15-40% markup
DollarBill 1:09PM (1/31/2008)
psh, really now. if you can't afford to buy both the 911 turbo and a GT-R, then you're not fit to pour my cristal. Peasant.
Seoultrain 12:45PM (1/31/2008)
I hope the $60k markup includes a slap in the face and a "snap out of it!"
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Velocity 1:06PM (1/31/2008)
Or at the very least a tube of something very slippery ...
tankd0g 12:46PM (1/31/2008)
Nissan dealers can keep them.
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Atropos 12:47PM (1/31/2008)
If you lack patience, you pay more. Such is capitalism.
Nissan keeping the production artificially low is certainly helping this along.
The more anarchist side of me would love to see nobody sign up to purchase one, and force dealers to only do MSRP or let it rot on the lot. But that would never happen.
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naggs 1:02PM (1/31/2008)
they will sell every single one of them at virtually any price they choose
would be pretty silly to only charge MSRP when demand outstrips supply by this much
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Scott 1:49PM (1/31/2008)
Bahahaha, they'll get that markup for awhile. The car rags are in love with the darling now because of its the new hawtness; but if you read carefully you can already hear the faintest mention that it's not perfect.
No doubt it's a great car. I'm still putting serious thought into living off top rama and telling the family that there'll be no vacations for the next 5 yrs so that I might entertain the thought of buying one. But in 6mo the reviews of the car won't be so glowing (same with the Audi R8), they'll begin to admit its faults.
Once that happens, no markups for you.
And come on. At that price wouldn't any sane person rather have a 911T instead of a Nissan? Great car or not, you still have to deal with a dealer network that's used to working on Sentras/Maximas/Pathfinders and not exotica.
They'll get it out of the hardcore fans, and then next year it'll be MSRP.
Not a great comparison, but have you been to a Saturn or Pontiac dealer lately? There are plenty of Soltice and Sky's to be had. Where's the 10k markup on those now?
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TwinTurbo3000GT 1:08PM (1/31/2008)
they'll go. Theres plenty of people with more money than brains around. look at the entire hip-hop industry.
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Todd 1:08PM (1/31/2008)
Base price: $68,998.00
Dealer "pin striping": $12,000.00
Dealer installed "Simonizing": $22,000.00
Dealer wash and wax: $35,000.00
*Prices do not include Tax, titling or registration
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P B 1:16PM (1/31/2008)
You forgot the undercoating.
John R 1:12PM (1/31/2008)
Egads. I'd wait a couple years drive a legal R34 in the mean time.
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Marvelous 1:15PM (1/31/2008)
DAMN!, does that come with head?
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Black 1:30PM (1/31/2008)
:cracks up:
Pay, fanboys, pay.
I love it...charge the price of a ZR-1 PLUS a Prius, besides.
Add in "shipping, handling and dealer prep" and $150K sounds about right. TWO Priuses.
Not to mention those $300.00 oil changes.
So tell us again, fanboys, about the "affordable Japanese supercar".
Reply
John R 1:47PM (1/31/2008)
I'll tell you about it as soon as you can find me SRT Challenger or a ZR-1 without a similar mark up.