• Jul 26, 2007
Don't tell Toyota, but Iron Man drives an Audi - at least in the movies. Not to be confused with longtime Toyota off-road truck racer Ivan "Iron Man" Stewart, we're talking about Tony "Iron Man" Stark here. Word from Variety is that the newest big screen superhero will be piloting Audi's latest supercar, the R8. The Ingolstadt flyer was chosen by Marvel Studios and Paramount Pictures to be the personal wheels of billionaire industrialist Tony Stark. At least when he's not donning his armor as Iron Man, he'll be tooling around in this mid-engine stunner. And from the sound of it, the movie will be a family affair with the A6, Q7 and the upcoming S5 playing supporting roles. Expect a huge movie tie-in campaign for the film's release that's scheduled for May 2 of next year.

Thanks for the tip, Jay!

[Source: Variety]


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  • 17 Comments
      • 7 Years Ago
      How exactly does this product placement make any sense? Does Audi expect that the average 12-15 year old who'll see this movie will even recognize the Audi name?
      • 7 Years Ago
      Iron man and Batman are my favorite superheros, because their ability is something they created for themselves, and not because they happened to born with it.
      • 7 Years Ago
      It should be in BladeRunner II, but it should have an option to fly.

      • 7 Years Ago
      Of course the movie is going to be sweet...it has an R8 in it!!

      http://www.r8talk.com
      • 7 Years Ago
      Whats with all the superhero movies as of late, and the marketing deals that go with them? Fantastic four made me sick with the blatant paid for marketing.
      • 7 Years Ago
      The R8 uses ASF... Aluminum Space Frame.

      Is that irony or what?
        • 7 Years Ago
        i would hope ironman uses steel/titanium/aluminum or some strong ceramics, rather than iron =P
      Greg A.
      • 7 Years Ago
      'o the bloody 'ell is Tony Stark?!
      • 7 Years Ago
      why does iron drive a r8 when HE CAN FLYYYYYYYYYYYYYYYY?
      • 7 Years Ago
      Wearing the heavy "I-Man" suit and all, Billionaire Stark driving the lightweight R8 would be everything but...fast. ;)
      • 7 Years Ago
      what a waste of money.

      audi is doing this again like a few years ago with i robot.
      • 7 Years Ago
      Who the WTF is Tony Stark?
      • 6 Years Ago
      Just saw a police-escorted motorcade of 10 R8s going down San Vicente Blvd here in LA. All of them had personal license plates - Stark1, Stark2, .... Stark 10. Pretty cool to 10 of them in row.
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