Filed under: Sports/GTs, Etc., Audi
Iron Man will drive an Audi R8
Don't tell Toyota, but Iron Man drives an Audi - at least in the movies. Not to be confused with longtime Toyota off-road truck racer Ivan "Iron Man" Stewart, we're talking about Tony "Iron Man" Stark here. Word from Variety is that the newest big screen superhero will be piloting Audi's latest supercar, the R8. The Ingolstadt flyer was chosen by Marvel Studios and Paramount Pictures to be the personal wheels of billionaire industrialist Tony Stark. At least when he's not donning his armor as Iron Man, he'll be tooling around in this mid-engine stunner. And from the sound of it, the movie will be a family affair with the A6, Q7 and the upcoming S5 playing supporting roles. Expect a huge movie tie-in campaign for the film's release that's scheduled for May 2 of next year.Thanks for the tip, Jay!
[Source: Variety]
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Reader Comments (Page 1 of 2)
Patrick 6:48PM (7/26/2007)
Lets Not Forget The R8 Concept Was First Featured In Will Smiths, I Robot. In Much Better Trim I Might Add
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bokuchin 6:52PM (7/26/2007)
no, it was the RSQ, not the Le Mans concept. Personally I think that this movie will destroy Audi's image of being luxurious and cool.
Jaymez 7:54PM (7/26/2007)
Betcha the outcry won't be as loud as it was for the Transformers movie.
F451 12:19AM (7/27/2007)
@ bokuchin,
My wife and I were out and about when an R8 that one of the magazines was testing came next to us. My wife's eyes were as wide as a child seeing a new toy. Somehow I do not believe that this movie will dampen Audi's image of being luxurious and cool. People either like the R8 to they don't...my wife loves it!
John R 7:48AM (7/27/2007)
@Jaymez
The thing with GM and Transformers, at least for me, was that the orignial Transformers were made up of a variety of different brands. The Autobots were all GM save for Optimus! Casting was also flawed in that Jazz was Martini Porsche Race car in the original, then he becomes a Solstice in the film when a Z06 might have been a closer analogue.
hashiryu 6:59PM (7/26/2007)
Whats with all the superhero movies as of late, and the marketing deals that go with them? Fantastic four made me sick with the blatant paid for marketing.
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JayP 7:09PM (7/26/2007)
The R8 uses ASF... Aluminum Space Frame.
Is that irony or what?
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JayP 7:12PM (7/26/2007)
Err... Audi Space Frame. But it's still aluminum.
Toy Yoda 8:03PM (7/26/2007)
"Irony" get it? Nice use of puns. :)
Andrew 8:07PM (7/26/2007)
i would hope ironman uses steel/titanium/aluminum or some strong ceramics, rather than iron =P
Tyo 7:52PM (7/26/2007)
Call him Aluminum Man or else hes gotta drive a GM Pushrod with and iron block.
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Toy Yoda 8:04PM (7/26/2007)
It should be in BladeRunner II, but it should have an option to fly.
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Blake 8:31PM (7/26/2007)
This movie better be sweet.
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OZZY 8:34PM (7/26/2007)
'o the bloody 'ell is Tony Stark?!
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Kotse 8:52PM (7/26/2007)
Wearing the heavy "I-Man" suit and all, Billionaire Stark driving the lightweight R8 would be everything but...fast. ;)
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El Calor 10:14PM (7/26/2007)
Of course the movie is going to be sweet...it has an R8 in it!!
http://www.r8talk.com
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minh 11:42PM (7/26/2007)
why does iron drive a r8 when HE CAN FLYYYYYYYYYYYYYYYY?
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MiniMe 9:10AM (7/27/2007)
How exactly does this product placement make any sense? Does Audi expect that the average 12-15 year old who'll see this movie will even recognize the Audi name?
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Me!!! 10:07AM (7/27/2007)
what a waste of money.
audi is doing this again like a few years ago with i robot.
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Rocket Punch 1:04PM (7/27/2007)
Iron man and Batman are my favorite superheros, because their ability is something they created for themselves, and not because they happened to born with it.
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