• Jun 22, 2007


We were wondering whatever happened to Volvo's treasure hunt promotion that coincided with the release of Pirates of the Caribbean: At World's End. The prize of $50,000 in gold and the keys to a new Volvo were buried somewhere near Davey Jones' locker on the ocean floor, but until today there was no word on which lucky treasure hunter had navigated the mess of riddles and clues to find it.

23-year-old Alena Zvereva from Ekaterinburg, Russia has been chosen as the winner, but her prize will have to remain wet a little while longer as Odyssey Marine Exploration, the deep-ocean shipwreck exploration company with which Volvo partnered, has found real treasure somewhere in the Atlantic. The real booty consists of $500 million worth of gold and silver coins at a secret deep ocean site that Odyssey has named the 'Black Swan'.

Follow the jump read more about how the Spanish government has gotten involved and delayed the delivery of Zvereva to her prize.

[Source: Volvo]

Zvereva's prize has been on hold because, as Volvo states, "...a court in the Spanish coastal town of La Linea has issued an order for the Spanish Guardia Civil to detain any Odyssey vessel should it leave the port of Gibraltar in the Western Mediterranean." This is where Odyssey had buried the prize for Volvo's contest. Odyssey insisted the location of the 'Black Swan' was in the Atlantic outside any country's territorial waters, but was under contractual obligation not to reveal its partnership with Volvo to anyone. Therefore, it couldn't explain to Spain what it was doing near Gibraltar with deep sea exploration equipment. Spain jumped to the conclusion that the 'Black Swan' was found near Gibraltar and may be a Spanish shipwreck to which it has a claim, not realizing the booty off its coast was really a promotional prize for Volvo.

Though all the facts seem to have surfaced, Volvo's prize still won't be floating to the surface of the Mediterranean anytime soon. Either way, the Swedish automaker promises that Zvereva will get her $50,000 and a new Volvo XC70 XC90 one way or another.


PRESS RELEASE:

REAL-LIFE PIRATE ADVENTURE DELAYS VOLVO TREASURE RETRIEVAL

Controversy Sparked by $500 Million Real-Life Treasure Find Adds New Mystery and Intrigue to Final Leg of Volvo's Online Hunt

(IRVINE, Calif.) June 22, 2007-In a twist worthy of any great pirate story, Volvo Car Corporation today upped anchor--at least temporarily--on the last crucial leg of its global online treasure hunt: the retrieval of a prize treasure chest filled with $50,000 in gold and a key to a new Volvo from the sea floor. The retrieval of the chest will hang in the balance until controversy dies down over the discovery of real life treasure by Volvo's Hunt partner, Odyssey Marine Exploration.

Earlier this year, Volvo selected Odyssey, the world leader in deep-ocean shipwreck exploration, to sink a treasure chest with one goal: to create an authentic, exciting treasure hunt to promote Disney's 'Pirates of the Caribbean: At World's End.' Veiled in secrecy, Odyssey scouted locations in the Western Mediterranean, finally zeroing in on a perfect spot off the coast of Gibraltar. They had planned to take the winner of The Hunt, 23-year-old Alena Zvereva from Ekaterinburg, Russia, out to retrieve the treasure from its secret location when the operation hit an unprecedented snag: Odyssey found real treasure. And a media storm ensued.

"We thought sinking a real treasure chest, filled with $50,000 in gold doubloons and a key to a new Volvo, and creating a global treasure hunt for 22 markets was challenging," said Linda Gangeri, national advertising manager, Volvo Cars of North America. "But that was, quite literally, a drop in the ocean compared to the storm our attempted retrieval process has stirred up."

While thousands of would-be treasure hunters from around the globe battled it out to find Volvo's prize booty, Odyssey struck gold and silver of their own in the Atlantic Ocean with the discovery of an estimated $500 million in coins from a deep ocean site the company has now code-named the 'Black Swan.'

As soon as the discovery was made public, having been spotted depositing Volvo's treasure in an entirely different area, questions started circulating as to the real provenance of the 'Black Swan.' Was it a Spanish shipwreck? Had Odyssey been working on shipwrecks in Spanish waters? Unable to reveal the exact location of the 'Black Swan,' in the Atlantic Ocean because of obvious security reasons, and under a non-disclosure agreement with Volvo to protect the location of its treasure chest, Odyssey found itself in the eye of a media storm that has yet to abate. Reports have been widely circulated that a court in the Spanish coastal town of La Linea has issued an order for the Spanish Guardia Civil to detain any Odyssey vessel should it leave the port of Gibraltar, putting Volvo's retrieval plans on hold.

"When we discovered the 'Black Swan,' international interest in the find was amazing," said Greg Stemm, real-life shipwreck explorer and co-founder of Odyssey. "Even though we have been very clear that it's in the Atlantic Ocean, outside any country's territorial waters, when Spanish authorities saw that we'd been out near Gibraltar in March, some unfortunately jumped to the wrong conclusion. Until very recently, we were contractually bound not to reveal our arrangement with Volvo, so without a real explanation of why we had deep-sea exploration equipment out there, it's easy to see how imaginations could run wild."

Whatever happens, Zvereva will receive $50,000 and a new Volvo XC70. Volvo, however, is not giving up on its retrieval plans yet and is committed to exploring every avenue possible to reclaim the chest from its watery depths.

"We wanted an adventure, and we certainly got one," said Gangeri. "Real-life shipwreck exploration is uncharted waters for us, and Odyssey did warn us that you never know what will happen out on the high seas. They have been an excellent partner throughout all this, and they helped make this contest one of the most authentic, exciting promotions of the year. Now, pirate story or not, we're putting everything we have toward raising a thrilling--and happy--ending."

About the Hunt
The wildly popular Hunt, a month-long multi-media campaign developed as part of Volvo's promotion of the theatrical release of Disney's Pirates of the Caribbean: At World's End, attracted more than 32,000 online contestants from 22 markets around the world. Participants solved a series of puzzles that led to a semi-final puzzle, Puzzle 21: World's End, posted May 31. The first contestant from each country to submit the correct answer then went on to compete in one final online puzzle to decide the winner. All participating markets were represented in the final with the exception of Italy, who didn't have a participant submit a correct semi-final answer within the time limit.

Finalists were Andreas Aigner, Austria; Konstantin Popov, Bulgaria; Erin Chock, Canada; Dennis Leifheit, Germany; Cheuk Fung Leung, Hong Kong; Andreas, Indonesia; Yukio Takai, Japan; Siew Hang Teh, Malaysia; Patricia Gabriela Medrano Picon, Mexico; Liss Johansen, Norway; Aaron Joseph N. David, Philippines; Jarosaw Nowakowski, Poland; Ciprian Constantin Grosu, Romania; Alena Zvereva, Russia; Wilson Teo, Singapore; Jungtae Ahn, South Korea; Maria Qvick Faxa, Sweden; Shih-En Chen, Taiwan; Geranun Jiraboonyanon, Thailand; Karyn Burgess, United Kingdom; and Deborah LaValley, United States.

About Volvo Cars of North America
Volvo has been building cars with Safety in mind for 80 years. The current 2007 model line-up of Volvo Cars includes: the award-winning S40 and its wagon counterpart the V50; the award-winning XC90; the sporty S60 sedan; the all-new S80 luxury sedan; the versatile V70 wagon and rugged XC70 (Cross Country); and the new C70 convertible with the innovative retractable hardtop.

About Odyssey Marine Exploration and "ZEUS."
Odyssey Marine Exploration, Inc. is engaged in the exploration of deep-water shipwrecks and uses innovative methods and state-of-the-art technology to conduct extensive deep-ocean search and recovery operations around the world. The company was founded by industry pioneers John Morris and Greg Stemm. The ZEUS remotely operated vehicle (ROV) is the centerpiece of an advanced robotic archeology system. It is rated to operate at depths to 8,200 feet and is driven by eight powerful hydraulic thrusters. The system's cameras feed high-definition video signals through advanced fiberoptic telemetry to the surface.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 10 Comments
      • 7 Years Ago
      I wonder if ford gets some of this money as well.
      • 7 Years Ago
      Pirate never paid attention to "maritime law"!

      ARRRRRRRRRRRRRR
      • 7 Years Ago
      Someone (Spain) owes Odyseey Marine an apology. This company has really gone through hell, and seen it's stock price get slammed because they obeayed the law, and lived up to their obligations of privacy to Volvo and also to Disney. This could have been a media disaster if Odyseey came clean when they first discovered the treasure. Maybe if the Spanish were as honest as Odyseey, then I would not have been pick-pocketed when I was in Madrid some years' ago.
      • 7 Years Ago
      You mean XC90?
        • 7 Years Ago
        I do not think so. The new XC70 (based on the V70) will be available in October.
        • 7 Years Ago
        Ah..
        • 7 Years Ago
        No. The company Volvo is working with for this promotion, Odyssey Marine Exploration, also found some $500 million worth of Spanish gold at the bottom of the Atlantic.

        If you were being sarcastic, it's gone over my head. Sarcasm detection is on low gain this week.
        • 7 Years Ago
        John, what I meant was that the Autoblog post said they were giving away an XC70, which isn't out, and I remembered the earlier posts referencing an XC90, so I was trying to get clarification.
      • 7 Years Ago
      Huh? Why the hell would they deposit the treasure in a country's territorial waters?