- Feb 4, 2007
Winner of Chevy Super Bowl college ad contest announced
After wading through video entries submitted by 820 teams from 230 schools, Chevrolet selected five teams totaling only 11 students to come to Detroit in late October. The candidates would have the chance to sharpen their advertising skills and work with industry professionals before presenting their final commercial submissions for Chevy's Super Bowl ad contest. When all the votes were in, 19-year old Katie Crabb from North Prairie, Wisconsin was the winner. Katie was the youngest participant in the competition, as well as the only solo finalist
Crabb, who entered the contest as an assignment for her freshman journalism class at the University of Wisconsin at Milwaukee, will see her commercial run during tonight's Super Bowl telecast. The cost to run the 30-second commercial is somewhere around $2.6 million dollars. This is a big deal for Katie, as her work is being debuted during an event that's often watched as much for the commercials as it is for the actual game.
As a part of her prize, Katie will intern at Chevrolet's ad agency, Campbell-Ewald, but she says she will also keep her job at Applebee's until she graduates. At that point, Campbell-Ewald gave her a standing offer to start full-time with the firm, but Crabb says she'll just have to see what happens.
See the entire video after the jump!
Thanks for the tip Nellie Lide
[Source: Palm Beach Post via AP]