• Feb 4, 2007

After wading through video entries submitted by 820 teams from 230 schools, Chevrolet selected five teams totaling only 11 students to come to Detroit in late October. The candidates would have the chance to sharpen their advertising skills and work with industry professionals before presenting their final commercial submissions for Chevy's Super Bowl ad contest. When all the votes were in, 19-year old Katie Crabb from North Prairie, Wisconsin was the winner. Katie was the youngest participant in the competition, as well as the only solo finalist

Crabb, who entered the contest as an assignment for her freshman journalism class at the University of Wisconsin at Milwaukee, will see her commercial run during tonight's Super Bowl telecast. The cost to run the 30-second commercial is somewhere around $2.6 million dollars. This is a big deal for Katie, as her work is being debuted during an event that's often watched as much for the commercials as it is for the actual game.

As a part of her prize, Katie will intern at Chevrolet's ad agency, Campbell-Ewald, but she says she will also keep her job at Applebee's until she graduates. At that point, Campbell-Ewald gave her a standing offer to start full-time with the firm, but Crabb says she'll just have to see what happens.

See the entire video after the jump!

Thanks for the tip Nellie Lide

[Source: Palm Beach Post via AP]



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    • 1 Second Ago
  • 21 Comments
      • 8 Years Ago
      Wow. I have to say that this commercial is quite the strange one. The shock value is definitly there, but for some reason, I'm not too big on the old shirtless man...or any of those other guys, for that matter coming up to my car on the street giving me a carwash. Naturally, this ad is geared towards women, but then again, in comparison to men, how many women are actually watching the game? Interesting though...
      • 8 Years Ago
      its clever but the super bowl target is mostly men, so why would you have men with their shirts off?

      Real men like the HHR? atleast make it for the siverado. It also seems to suggest that the men are gay.

      • 7 Years Ago
      I thought this commercial was HILARIOUS!!!!!!!!!!!!!
      I absolutely loved it and I am almost hesitant to say that I am a woman b/c based on these comments you would then discredit my opinion. Whatever! I thought this commercial was ingenious (and I have a PhD in Psychology so I'm assuming I no a little about something).

      For the creator of this commercial, all I want to say is....You go girl!
      • 8 Years Ago
      This commercial was hilarious I couldn't stop laughing after i saw it yesterday. Besides it beats those phony toyota commercials. You gotta be stupid to buy a toyota truck. Plus that other Chevy commercial showed just how many different types of people buy Chevy's. I'd rather drive a Chevy than a toyota any day.
      • 8 Years Ago
      Wow it really takes a genius to think of an ad that is solely comprised of shirtless men washing a car.
      • 8 Years Ago
      If I ever meet a guy who "loves" the HHR, remind me to PUNCH HIM IN THE FACE.
      • 8 Years Ago
      Worst execution of a commercial EVER.
      • 8 Years Ago
      Worst commercial evar.
      • 8 Years Ago
      Um, it's a parody, folks. You know, a play on the overtired "bikini car wash" theme?

      I think it's pretty funny, though I agree that the Super Bowl may not be the best airtime for it.
      • 8 Years Ago
      All of the GM commercials were awful. I couldn't believe how much money GM through away on commercials that were so pointless.

      • 7 Years Ago
      Excuse me, I meant to write, "know something..." not "no something..."
      • 8 Years Ago
      When the ad shows the girl with her eyes closed saying "Tell me when it's over" I looked over at my wide who was doing the exact same thing. Yes, please tell me when it's over. I don't mean to be a hater though, it was about as clever and interesting as any of the other crap thrown out during the Superbowl.
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