Filed under: Detroit Auto Show, Videos, Mitsubishi
VIDEO: Mitsubishi Lancer reveal in Detroit
For those of you that weren't around to witness Mitsubishi's theatrical reveal of the Lancer on January 8th, the webcast from lancerproject.com has been posted on YouTube.
If you're looking for all the details about the upcoming Lancer sedan and its rally-bred brother, the Prototype X, we've got it covered. Literally. Click here for the Lancer and here for the Prototype X. And follow the jump to see the two videos from the Detroit debut.
Reader Comments (Page 1 of 2)
Vctor Rubiera 8:07PM (1/13/2007)
It´s very dissapointing that a new car look´s like other´s. In this case Mitsubishi make the Lancer like the Alfa Romeo 156 and 159 why?
Does the imagination has gone to other place or was intentionally?
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mranton89 8:22PM (1/13/2007)
This looks exactly like that last gen Galant
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Colin 8:46PM (1/13/2007)
I'm not a huge fan of the new design; the whole thing looks big and heavy. It no longer looks like the race-bred mitsubishi's of the past. It looks too refined, too much the daily driver and not enough of the rally racer any more.
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iQuack 9:04PM (1/13/2007)
Looks much better than the current clunky horror that the Lancer has been for years. But after you strip away the added-on crap like the silly wing on the trunk and the dual pipes, etc., there's nothing more than an ordinary compact car left.
That's not a bad thing, but Mitsubishi's weak dealer network isn't much better than that of Tower Records (which went broke), so you must first try to find a dealer, then wonder when that dealer will disappear.
Unless you can buy your Lancer for a rock-bottom price, a Honda Civic, Mazda 3, Toyota Corolla, Nissan Sentra, etc. all make more sense to me.
And if you want something sporty and faster than anyone with a brain should drive on a public street, buy a high-performance Subaru WRX or whatever it's called because Subaru is a better brand.
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John P. 9:42PM (1/13/2007)
hey, at least it looks better than the subaru's.
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EquinsuOcha 10:35PM (1/13/2007)
Here, let me save you some trouble. Every single AutoBlog comment involving Mitsubishi has to have the following:
1. It looks like (insert car here) and a (insert other car here) had sex and this is their bastard offspring.
2. Retarded comments about build quality even though they outrank both Korean manufacturers and Nissan in initial quality and customer satisfaction (only slightly behind Toyota).
3. Another insipid comment about how Mitsubishi will be broke or leaving the country.
4. LOL SUBARU LOL
5. Comments based upon thinking a base model ES Lancer is anything remotely like an Evo.
6. My cousin / sister / lesbian hog farmer's roommate had one 20 years ago and it exploded so every Mitsubishi ever made is junk.
So instead of just posting a lengthy, and most likely badly misspelled comment, just post a number so we know what kind of brilliance you're going to bestow upon us ahead of time.
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Damani 10:40PM (1/13/2007)
wow. ive never seen a car commercial quite so exhilerating. if mitsubishi was to keep this theme when advertising, it could make wonders. the front styling i think is one you have to appreciate, but once you do, u'l look in awe everytime you see one. i agree with #3 to some extent, it doesnt really look like you could just go straight off-road with it like previous models, but as the ad stated, its a revolution, and by the time the realliart and evo models come out, ul take back that statement. cuz, from a marketing perspective, u would need a more mainstream look to appeal to more mainstream buyers. also i think it adds a much more upscale look from every direction--gone are the days of bread-and-butter.NOW are the days of revelution, of quizno's new sub!!!
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Damani 10:53PM (1/13/2007)
prech it #6, those of us with sense all agree
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iQuack 11:07PM (1/13/2007)
The critical remarks about the Lancer are less about how bad the car is--it's probably a fine car and not bad at all--than about the reality that competing cars are better and have stronger support from the manufacturer and dealers.
Mitsubishi is a bargain basement brand that's best ignored unless you buy it on the cheap, run the wheels off it, and throw it away when you're done.
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Brian W 11:53PM (1/13/2007)
iQuake. All the cars that you say are better have nothing that makes me want to buy them. Boring. Ugly. Of course you know they are better, because of a picture? How? You said a WRX is sportier than an Evo, that clunky horror is the best in the world at what it does. Funny that Hyundai went from trash to Toyota status because of some stupid JD Powers surveys and cheap prices. When are people going to give Mitsubishi a break?
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Mitsubishi videos 12:03AM (1/14/2007)
Mitsubishi has improved the Lancer 100% in the design department, hope it has also done so in the mechanical department.
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Damani 12:12AM (1/14/2007)
iquak #4 and 9- ur ignorance never does stop amazing me, -typical. if u went to many/most othre countries and spoke of mitsubishi that way, u would be most 'SHUT-UP', seriously, do us all a favour and take education (and dont reply)
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Mitsu Me 12:23AM (1/14/2007)
I don't understand where people get off calling Mitsubishi products unreliable. They had some mishaps with their rebadged Hyundai Excel and the junk they made in collaboration with Chrysler. However, their Japanese made products are solid. If you travel through Asia and Middle East you'll see their products widely used. They are tough and reliable and enjoy a good reputation overseas. If you believe this drivel about their poor quality, you're doing yourself a disservice. And Mitsubishi backs up their products with a warranty similar to Hyundai's. Unlike Mazda which lowered their warranty.
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iQuack 12:34AM (1/14/2007)
RE: #10. "iQuake. All the cars that you say are better have nothing that makes me want to buy them. Boring. Ugly."
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Oh, really? So, the current Honda Civic and the Mazda 3 are boring and ugly while the new Lancer isn't? Ignore the added-on trunk wing and other junk and you have a nice looking but decidedly ordinary compact car.
I'd rather spend a few extra bucks (most or perhaps all of which would be returned at sale or trade-in time) and drive the Honda Civic which is among the LEAST boring small cars available today. And the Mazda 3 is another winner, too.
The fact is that if you buy a Mitsubishi vehicle, you'll likely purchase from a weak dealer and find the car difficult to sell or trade a few years later. Whether the Mitsubishi will be as enjoyable to own as a Honda, Toyota, Mazda, Nissan, or other is unknown, but if the Mitsu isn't bought at a favorable price, it'll be more costly to own and not worth the extra money.
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iQuack 12:46AM (1/14/2007)
RE: #12. "iquak #4 and 9- ur ignorance never does stop amazing me, -typical. if u went to many/most othre countries and spoke of mitsubishi that way, u would be most 'SHUT-UP', seriously, do us all a favour and take education (and dont reply)
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The above moronic and mess of a "SHUT-UP" post from Damani proves that a nitwit can somehow find and learn how to use a computer.
Very good work, Damani.
Now take your Ritalin and go to your room.
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Taylor Alexander 1:52AM (1/14/2007)
I'll use standard comment #4 -LOL SUBARU LOL
Actually, i drive a 3000gt VR-4 and i love it. :)
-Taylor
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Taylor Alexander 1:52AM (1/14/2007)
I also just had to say that i love the comments that are like "Remove the wing and other stuff and it's a normal car"
I fail to see how that's relevant... Every car should be taken as is... I could say of any car "Remove the body, interior, engine, transmission, wheels, tires, etc and all you have is a gas cap." Still, i won't be running around the streets showing off my new gas cap, so why does it matter what the car is like when standard equipment is removed?
But it doesn't matter much to me, or Mitsubishi for that matter, because i'm not their target market... i'd never buy a lancer, mazda thingy, or whatever other competition the lancer has... I'm a sports car guy, and i'd only go for the evo... and personally i love the new evo. i'd explain why, but i'm getting bored with this post. anyway, it's just preference, and i am a mitsu fanboy... bah, this post is getting lame, goodnight.
-Taylor
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Daniel (CIQ) 3:08AM (1/14/2007)
I agree with Victora that it just seems these days that a lot of car brands copy others or is it really a sad fact that most of these companies have brainless peopel working for them with no imagination.
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Simone 3:51AM (1/14/2007)
I think everyone missed the point that Mitsu actually used a clip from the Fast & the Furious in their intro. LOL. FWIW, I've loved every Mitsu I've owned and I love the look of this one too.
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Damani 2:25PM (1/14/2007)
fr- iquak :The above moronic and mess of a "SHUT-UP" post from Damani proves that a nitwit can somehow find and learn how to use a computer.
Very good work, Damani.
Now take your Ritalin and go to your room.
trying to bring down another only compounds what i said. it is the simplest for of thinking, and thats another reason i asked u not to reply, so u wouldnt make urself seem more stupid, however, clearly u are lacking higher-level thinking
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