2016 Ford F-150 Limited in white
  • Image Credit: Ford

2016 Ford F-150 Limited

The average price paid for a full-size pickup this year is $42,429. Ram is right at that mark, with an average price of $42,256, the Chevrolet Silverado is below it, at $38,384, and the Ford F-150 is above, at $46,573. That average transaction price is thirty percent higher than it was six years ago, and that F-150 price is eight percent higher than one year ago.

That's because many fullsize truck buyers want their pickups to be just as nice inside and out as modern-day luxury cars, and it's also why Ford has introduced a new top trim level on its best-selling F-150 model.

According to Raj Nair, Ford group vice president, Global Product Development, "The F-150 Limited sets a new bar for what discerning customers should expect in a high-end truck."

Reading between the lines a bit, what Ford is saying is that its new F-150 Limited is the most luxurious fullsize pickup truck available for sale in the United States. Thing is, each of Ford's major competitors in the large pickup market offers a luxurious truck of its own. Is Ford's really the best?

Click on the image above to see inside the Ford F-150 Limited and to compare it with competitors from Chevy, GMC, Ram and Toyota.

2016 Ford F-150 Limited interior
  • Image Credit: Ford

2016 Ford F-150 Limited interior

According to Ford, the F-150 Limited is meant to serve as a showcase for all of the Blue Oval's best pickup truck technology.

Interior equipment includes heated and cooled black and Mojave leather front seats that are unique in design and feature Limited badging, 10-way power adjustment and class-exclusive1 multicontour massaging. Heated rear seats and SYNC 3 with AppLink are also included.

SYNC 3 is Ford's newest communications and entertainment system that features enhanced voice recognition, high-speed performance, capacitive touch screen and easier-to-understand graphical interface.

F-150 Limited also includes a Sony 10-speaker sound system with HD Radio, subwoofer and single CD player paired with a five-year subscription to SiriusXM Traffic and Travel Link to complete the package.

The interior is further differentiated from other F-150 models with a laser-engraved VIN plate on the center console lid including production number. Unique front and rear floor mats, unique instrument cluster face, genuine fiddleback eucalyptus, and aluminum interior accents and unique scuff plates with ice blue backlighting further distinguish the Limited model.

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Chevy Silverado High Country
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Chevy Silverado High Country

Chevrolet, too, offers all the luxuries you could want in its fullsize Silverado pickup truck, which is rather oddly named High Country. The truck you see here is a 2015 model, and there's a pretty extensively revised edition coming for 2016.

Here's how Chevy describes its truck with all-the-fixins':

Silverado High Country is distinguished by a unique chrome grille with horizontal chrome bars, halogen projector headlamps and body-color front and rear bumpers. Unique 20-inch chrome wheels with P275/55R20 all-season tires are standard, as are chrome body side moldings, door handles and mirrors.

Inside, Silverado High Country features an exclusive saddle brown interior, with authentic materials throughout. Features include heated and cooled perforated premium leather front bucket seats with High Country logos on the headrests, Chevrolet MyLink connectivity with an 8-inch touch screen, Bose premium audio and front and rear park assist.

"High Country will be the top model in the Silverado lineup, with a higher level of premium features and materials with a rich, Western themed appearance," said Maria Rohrer, Silverado marketing director. "But at the same time, High Country is 100-percent Chevy truck, with the capability and dependability customers have relied on for more than 95 years."

Standard engine for the Silverado High Country is the 5.3L EcoTec3 V-8, SAE-certified at 355 horsepower (250 kW), with class-leading V-8 fuel economy of up to 23 mpg highway (2WD models). The all-new 6.2L EcoTec3 V-8 also will be available. Both engines feature direct fuel injection, Active Fuel Management and continuously variable valve timing, proving the refined power and torque truck customers expect. Both seamlessly switch to four-cylinder mode to save fuel during light-load driving.

Because of the high level of standard equipment, Silverado High Country will offer only a few options. In addition to the 6.2L EcoTec3 V-8, they include a chrome rear bumper with CornerStep, integrated trailer brake controller, sunroof, navigation, and a rear-seat entertainment system as well as a High Country Premium Package which includes heated steering wheel, driver alert package, adjustable pedals and integrated trailer brake controller.

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GMC Sierra Denali
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GMC Sierra Denali

As is the case with its corporate sibling from Chevy, the GMC Sierra gets a comprehensive makeover for the 2016 model year. The truck you see here is the latest version of the brand's long-running Denali trim.

Denali models from GMC are most easily recognized by their bold chrome grilles and highlights. Inside, high-grade leather abounds, and there are plenty of badges to make sure you never forget that you're driving the top-level pickup from GMC.

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Ram 1500 Laramie Limited
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Ram 1500 Laramie Limited

If you want a super luxurious fullsize pickup in the quarter-ton class but still want a diesel engine, you'd better head to your nearest Ram dealer. The Ram 1500 Laramie Limited you see here can be equipped with a 3.0-liter EcoDiesel V6 engine that offers plenty of towing power to go along with its class-leading fuel mileage.

Here's how Ram describes its high-end Laramie Limited model:

am Truck brand is taking the 2015 Ram Laramie Limited – the benchmark in truck opulence – to an even higher level of sophistication and attention to detail.
The upgraded interior and exterior trim aligns with a long list of best-in-class titles under the Ram moniker, including fuel economy, payload, torque and towing capacity.

“Among Ram Truck’s greatest strengths is our ability to quickly react to customer demand,” said Bob Hegbloom, President and CEO, Ram Truck Brand — FCA US LLC. “The new Laramie Limited trim is a perfect example of how Ram directly responds to customer input with the highest level of luxury available in pickups. The Laramie Limited trim exceeds the high expectations of affluent truck buyers by combining capability with refinement.”

Featuring premium materials, such as an all-black, full-leather seating, real wood interior components and unique badges, Ram Laramie Limited is a “black-tie” luxury alternative to the popular southwestern-themed Laramie Longhorn edition pickup.

“Today’s high-end Ram pickups have more features than select luxury sedans,” added Hegbloom. “We will continue to strive for the highest levels of sophistication, while keeping the core needs of a truck owner top of mind.”

The new Ram trim, available on the1500, 2500 and 3500 models, will make its debut at the 2015 Chicago Auto Show, which opens to the media on Feb. 12, 2015.

Exterior
The Laramie Limited’s all-new grille is the most prominent change of the exterior. As the leading point of the new Limited, its new billet port grille breaks from the long tradition of a crosshair styling with bold “RAM” lettering.

Exterior features include a body-color front fascia with fog lamps and a matching, painted rear bumper. For added flash, an optional exterior package covers the front and rear bumpers in bright chrome. To address customer demand, select-colored Ram 2500 and 3500 trucks come standard with chrome.

On each side of the grille, a quad headlamp design includes a bi-functional halogen projector system placed in a dark background. Fifteen amber LEDs illuminate park/turn/position lamps and three amber LEDs serve for the side markers. A vertically ribbed inner lens softens the glow and retains the improved visual component of the segment exclusive LEDs. The Ram design team carefully crafted the interior bezel and housing to create a visually entertaining, yet functional piece of hardware. Also, a Ram shield logo is molded into the housing, and the Ram name molded into the inside of the outer lens.

The side profile of the Limited is dressed in chrome accents for body-side molding with etched “Limited” mirrors, door handles, window molding and standard wheel-to-wheel side steps. 

Ram 1500 Laramie Limited features an all-new 20-inch forged multi-surface aluminum wheel –  unique in the truck market and a detail not to be missed. Polished surfaces are accented with painted silver. Heavy Duty models also feature a new multi-surface 20-inch fully-polished aluminum, six-spoke wheels. Wheel centers are embossed with the Ram brand name.

Matching the new front grille theme, a new tailgate design is fixed with a 20-inch-wide, bright chrome “RAM” badge so onlookers can clearly identify the truck. A new chrome accent strip lines the base of the gate. Premium tail lamps are equipped with 15 red LEDs and three red LEDs for the side marker. A frosted inner lens creates visual entertainment and softens the glow.

The Ram Laramie Limited is available in seven exterior color choices, including: Brilliant Black, Bright Silver Metallic, Pearl White, Red Pearl, Granite Crystal Metallic, Maximum Steel Metallic and True Blue Pearl.

Interior
The 2015 Ram Laramie Limited is the apex of modern luxury. Subtle stitching accents, pin striping, unique materials and patterns are found throughout the interior. These are details created for the customer who appreciates them.

The Limited starts with an all-black leather cockpit – the seats are covered in Black Natura Plus premium leather. Unique pinstripe stitching designs lend the Ram Laramie Limited an unmatched level of sophistication and style. Graystone leather piping rides the stitching peaks, creating a visible silhouette profile of the seats contrasting an all-black backdrop. Using an idea borrowed from the Longhorn trim, rear flap-closure seatback map pockets with modern, chrome Ram-lettered buckles also are unique to Laramie Limited.

Passenger touch points are given a soft, comfortable feel. The Ram Laramie Limited’s newly designed, deep and double-stacked center console is topped with a forgiving, French-stitched full-leather lid and pronounced Limited badge, covering USB, Auxiliary and 12-volt service points. Just forward of the console lid, a new bin houses a cellular phone and tablet holder, which can be concealed with a new tambour wood sliding door. The real wood door is made from Black Argento, the chosen timber for the Limited interior. The collective Silver pinstripe theme runs through the wood and a satin chrome handle rolls the door with ease.

Laramie Limited includes a leather-wrapped steering wheel from the 2 o’clock to 10 o’clock positions. The remaining portion of the steering wheel receives high-gloss Black Argento treatment with silver accent lines. A-pillar and B-pillar handles feature a leather wrap with rollover Graystone stitching. The column-mounted shifter on Ram 2500 and 3500 Heavy Duty models also receives leather treatments with accent stitching and satin chrome accents. Ram 1500 models feature a machine-spun aluminum shifter mounted on the instrument panel with knurled edges to assure finger and glove traction.

Placed into a black mask background, Ram Laramie Limited’s Liquid Graphite-faced gauges are surrounded with diamond knurled, Liquid Chrome rings, a design cue inspired by modish watches. Gauge needles are finished in white with Liquid Graphite painted hubs. Limited’s cluster also has a unique modern font, with clean white accent lighting to further differentiate the trim. The instrument panel is topped with Graystone accent stitching and fitted with a Liquid Graphite glove box spear, pinstripe design and understated “Limited” badge.

The 2015 Laramie Limited features the next generation 8.4-inch Uconnect system with standard navigation. Digital background screens are tailor-made to the high-class trim, another detail valued by premium truck customers. The center stack is finished off with K-black Dark Metallic paint, Argento inlays and surrounded by large Liquid Graphite bezels.

Front and rear door trim are layered in premium leather. Armrest uppers are accented with matched French stitching and pinstripe stitching designs. The top of the door panel is covered in ultra-soft Natura Plus leather, uncommon in trucks. High-gloss Argento wood spears with silver accent lines lay above the armrest upper and satin chrome trim rings and badges provide subtle flair.

Ram Laramie Limited editions receive remote LED lighting at the inside door handles, and a full-length light that illuminates the truck’s multifunction lower map pockets, front and rear. Beneath the dash is soft footwell lighting, providing both functional and aesthetic properties.
New for Ram Truck, and debuting on the 2015 Laramie Limited model, is an all-black headliner and pillars combination. This change allowed designers to control where contrasts exist best for visual appeal.

Finally, passengers will enjoy solid Black premium Berber carpet floor mats, which are removable by using Liquid Graphite snaps, leaving a rubber, slush and mud-capturing mat with Limited badge. The carpet continues the silver-lined theme, which matches the steering wheel, center stack, console tambour door and door spears. For entry and exit, brushed-silver Ram-branded door-sill plates resist scuffs and add visual appeal and close out the most luxurious interior available in a pickup — the 2015 Ram Laramie Limited.

Other Features
Ram Laramie Limited also is equipped with air suspension (1500 only), wheel-to-wheel side steps, navigational radio, remote start, backup camera, power adjustable pedals with memory, heated steering wheel, front ventilated and heated seats, heated rear seats and RamBox (Heavy Duty, 6-foot, 4-inch bed only).

The Laramie Limited trim will be available in Ram 1500, Ram 2500 and Ram 3500 single- and dual-rear-wheel; Crew Cab and Mega Cab (Heavy Duty); four-wheel drive and two-wheel drive; and short- and long-wheelbase models.

The Ram 1500 Laramie Limited luxury trim will be available in the second quarter of 2015 as a 2015 model. The Ram Laramie Limited 2500 and 3500 will be available in the third quarter as a 2016 model.

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Toyota Tundra 1794 Edition
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Toyota Tundra 1794 Edition

In terms of sales, Toyota is a relatively small player in the fullsize pickup truck market, but it still offers a high-end luxury trim level on its Tundra called the 1794.

Here's Toyota's explanation of what makes the 1794 Edition special:

Named for the ranch, founded in 1794, on which the Tundra plant is located in San Antonio, the 1794 Edition reflects a western lifestyle theme with exclusive saddle brown premium leather-trimmed seating with embossed leather and ultra-suede accents. Matching soft-touch materials also accent the shift console, the front and rear door trim, and the instrument panel. Like the Platinum, the 1794 Edition includes such luxuries as heated and ventilated front seats, and Entune® Premium JBL Audio with navigation.

Adding a distinctive design touch that’s also a functional benefit, the 1794 Edition features LED daytime running lights (DRLs).

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2016 Ram 1500 Laramie Limited | Autoblog Short Cuts

Autoblog Associate Editor Brandon Turkus takes us through the upgraded interior in the new Ram 1500 Laramie Limited.
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