Click the image above for a hi-res gallery of the Rolls-Royce Phantom Coupe
If you’ve got it, flaunt it. The super high-end automotive market has been counting on that attitude for years, and it may now be coming back to bite them. It seems that sales of luxury marques such as Bentley, Maybach and Aston Martin have been on a downward trajectory over the last year. Despite the fact that there are a number of people who still have plenty of dough to purchase these expensive toys, public perception is causing some of them to hold back and keep those fat wallets in their pockets.
To combat the problem, some high-end brands are choosing to aim even higher. If ex-customers with a net-worth of less than $5 million find it socially unacceptable to make a purchase, Bentley has said it will begin marketing to those with at least a net worth of $25 million. Let us add that we’ve driven a few Bentleys and Rollers and can say with certainty that they are definitely conspicuous in a sea of CamCords and Mustangs.
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Two driverless vehicles make their way to the World Expo in Shanghai on October 28, 2010. The two bright orange driverless vehicles, equipped with laser scanners and cameras that work in concert to detect and help avoid obstacles, were launched by a team of Italian engineers which is billed as the longest-ever test drive of driverless vehicles – a 13,000-kilometer (8,000-mile), three-month road trip from Italy to China. CHINA OUT AFP PHOTO (Photo credit should read STR/AFP/Getty Images)
Two driverless vehicles, in orange, equipped with laser scanners and cameras that work in concert to detect and help avoid obstacles, travel on the Shanghai Expo site to attend the official celebration of their arrival Thursday Oct. 28, 2010 in Shanghai, China. A team of Italian engineers launched what has been billed as the longest-ever test drive of driverless vehicles: a 13,000-kilometer (8,000-mile), three-month road trip from Italy to China. (AP Photo)
European Union pavilion staff lead a parade to welcome driverless vehicles to the World Expo in Shanghai on October 28, 2010. The two bright orange driverless vehicles, equipped with laser scanners and cameras that work in concert to detect and help avoid obstacles, were launched by a team of Italian engineers which is billed as the longest-ever test drive of driverless vehicles – a 13,000-kilometer (8,000-mile), three-month road trip from Italy to China. CHINA OUT AFP PHOTO (Photo credit should read STR/AFP/Getty Images)
Two driverless vehicles, equipped with laser scanners and cameras to detect and help avoid obstacles, travels on the Shanghai Expo site to attend the official celebration of their arrival in Shanghai, China, Thursday Oct. 28, 2010. A team of Italian engineers launched the longest-ever test drive of driverless vehicles, a 13,000-kilometer (8,000-mile), three-month road trip from Italy to China. (AP Photo)
One of two driverless vehicles, equipped with laser scanners and cameras to detect and help avoid obstacles, travels on the Shanghai Expo site to attend the official celebration of their arrival in Shanghai, China, Thursday Oct. 28, 2010. A team of Italian engineers launched the longest-ever test drive of driverless vehicles, a 13,000-kilometer (8,000-mile), three-month road trip from Italy to China. (AP Photo)
Two bright orange driverless vehicles, equipped with laser scanners and cameras to detect and help avoid obstacles, travel on the highway Tuesday Oct. 26, 2010 in Shanghai, China. A team of Italian engineers launched what has been billed as the longest-ever test drive of driverless vehicles: a 13,000-kilometer (8,000-mile), three-month road trip from Italy to China. (AP Photo)
[Source: Advertising Age]