It’s pretty tough if your car company is sitting on the sidelines watching GM, Ford and DaimlerChrysler sell off
their inventory with attractive incentives. Apparently VW is feeling the pain and wants in on the action. According to
a news report out of Germany that cites no sources, VW will be offering larger sales discounts in the hopes of
increasing market share in North America. As we all know, increased incentives usually lead to more sales but not
larger profits. Reducing inventory and increasing market share, however, are all some car companies can hope for in
this ultra-competitive industry.
UPDATE: VW denies
the whole thing. Apparently incentives were increased on the current Passat model to increase sales before the arrival
of a redesigned version later this year. This move had been misinterpreted as a deeper strategy rather than a common
sales practice.