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It’s that time of year again when Santa can be seen in the same store window as jack-o-lanterns and Thanksgiving turkeys. But it’s also the time when you can see car sales reps trying their best to get rid of year-end stock. They get a little crazy, and you might say, act like maniacs.
We assume this is what Kia’s PR team attempts to invoke with its new ad campaign featuring a reworked version of the song “Maniac” set to the same choreographed dance Jennifer Beals performed oh-so-flawlessly in the movie Flashdance. As the impassioned and perspiring Kia salesman dances around the showroom tossing keys to satisfied customers, the song plays with lyrics like, “He’s a maniac . . . and he’s selling like he’s never sold before.”
It’s a fun little commercial with a memorably classic tune for a soundtrack and tributes to Flashdance that will at the same time make you cringe and smile. One thing’s for sure, though: if Jennifer Beals were dancing like that at a Kia dealership, we might be interested in an ’07 Optima.
[Source: Kia via Adage]