VIDEO: BMW "See How It Feels" campaign launches

BMW’s new 60 second TV spot is something of an automotive Fantasia. Remember the segment of that animated masterpiece where a symphony plays and the emotion behind the sounds are displayed in Technicolor glory? Well, think music, emotions, and motoring here. Bringing the exhiliration one feels when piloting a Beemer to visible life, sights of different BMW models explode into lights and swirls all accompanied by a fresh arrangement of Beethoven’s 9th Symphony by UNKLE. This new campaign was created by Nick Thornton-Jones and Warren Du Preez of Wanted Films. Follow the jump to watch the whole commercial.

By frank.filipponio@weblogsinc.com
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BMW’s new 60 second TV spot is something of an automotive Fantasia. Remember the segment of that animated masterpiece where a symphony plays and the emotion behind the sounds are displayed in Technicolor glory? Well, think music, emotions, and motoring here. Bringing the exhiliration one feels when piloting a Beemer to visible life, sights of different BMW models explode into lights and swirls all accompanied by a fresh arrangement of Beethoven’s 9th Symphony by UNKLE. This new campaign was created by Nick Thornton-Jones and Warren Du Preez of Wanted Films. Follow the jump to watch the whole commercial.

Thanks, Martijn!

[Source: BMW via Fresh Creation]