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Lotus Design debuted its newest creation today – the Type 1 Lotus wrist watch. Looks like the Lotus studio is
following on the heels of Porsche Design, who are well-known for their non-automotive products.
In any
event, the quartz analog chronograph features a black face with the Lotus roundel, and a stainless steel case with an
etched Lotus logo on the back. Naturally, the chronograph includes a 1/10 sec. stopwatch – a must-have for those track
days with your Exige. The watch will retail for about $310.
The watch will have its world premiere at the
International Motor Show in Geneva.
[Source: Group Lotus]