The Grand Tour is the most illegally downloaded show ever

More than House of Cards, More than Game of Thrones…

LONDON, UNITED KINGDOM - NOVEMBER 15: A car 'crashed' into a post box outside King's Cross Station in London, United Kingdom on November 15, 2016, ahead of the launch of Jeremy Clarkson, Richard Hammond and James May's new show, 'The Grand Tour', on Amazon Prime Video, on Friday. (Photo by Tim P. Whitby/Getty Images for Amazon Prime Video)
LONDON, UNITED KINGDOM - NOVEMBER 15: A car 'crashed' into a post box outside King's Cross Station in London, United Kingdom on November 15, 2016, ahead of the launch of Jeremy Clarkson, Richard Hammond and James May's new show, 'The Grand Tour', on Amazon Prime Video, on Friday. (Photo by Tim P. Whitby/Getty Images for Amazon Prime Video)
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In its glory days,
Top Gear was a big name in the world of illegal downloading. Now, Jeremy Clarkson, James May, and Richard Hammond’s follow up effort is enjoying (?) the same popularity – it’s officially the most illegally downloaded show in history.
The Grand Tour is bigger than
Game of Thrones, bigger than
House of Cards, and bigger than the star of 2016’s new lineup,
Westworld.


That’s according to data from industry analyst Muso and
originally printed by the Daily Mail. Pirates downloaded
episode one of the new show, which saw the team’s long-awaited comparison of the Ferrari LaFerrari, McLaren P1, and Porsche 918 Spyder, 7.9 million times. The thieves snagged the
lackluster second episode 6.4 million times, while the generally
solid third episode was downloaded 4.6 million times.


“It is the most illegally downloaded program ever. It is off the scale in terms of volume,” Muso CCO Chris Elkins told the
Mail. “It has overtaken every big show, including Game of Thrones, for the totals across different platforms.”


So, what’s all this piracy costing Amazon? A lot. The Mail reports that Amazon has lost £3.2 million ($4.1 million, at today’s rates) in revenue from UK-based downloads – British pirates account for the largest percentage of total downloads, at 13.7 percent. If such a relatively small percentage of pirates is costing Amazon £3.2 million, the company must be losing a serious amount of cash around the globe.


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