If Tesla Model 3 is successful, Sergio Marchionne will copy it

Fiat Chrysler CEO Sergio Marchionne hasn’t hidden his disdain for electric vehicles, but he would copy the
Tesla Model 3 if it is successful, according to
Automotive News Europe. If Elon Musk “can show me that the car will be profitable at that price, I will copy the formula, add the Italian design flair and get it to the market within 12 months,” Marchionne told
Automotive News Europe during FCA’s annual meeting in Amsterdam.

In terms of pre-orders, the Model 3 is a success. Musk tweeted on April 7 that the company
had over 325,000 reservations for the sedan, which he estimated were worth around $14 billion. The car will start at $35,000 before incentives. Marchionne, however, isn’t optimistic Tesla can actually make the electric sedan work financially. “I’m am not surprised by the high number of reservations but you have then to build and deliver them and also be profitable,” he told
ANE.

The FCA boss is a noted skeptic of EVs. In 2012, he said that the company only built the
500e because
of California’s zero-emissions vehicle mandate and to give engineers experience with the technology. He doubled-down in 2014 when he claimed
FCA lost $14,000 on each 500e and said he would rather people didn’t buy them. More recently, he infamously said
“you’d have to shoot me first,” before he’d allow a fully electric Ferrari.

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