Malaysian automaker
Proton will likely announce this week which Chinese automaker it’s chosen as a dance partner. Any foreign
automaker wishing to break into the highly lucrative Chinese auto market must buddy up with a local automaker in order
to do business in the communist country according to state law.
A Chinese collaborator may be just one in a
handful of new relationships Proton intends to pursue with various automakers around the world. After its talks with
Volkswagen fell through executives at the company rethought their strategy and decided a number of partnerships would
be better than just one.
Proton ready to pair up with Chinese car maker this week
Malaysian automaker Proton will likely announce this week which Chinese automaker it’s chosen as a dance partner. Any foreign automaker wishing to break into the highly lucrative Chinese auto market must buddy up with a local automaker in order to do business in the communist country according to state law.
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