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The wonderfully-named company GetMeThere.co.uk is rolling out its
TARA service (Traffic Avoidance and
Routing Application) for anyone equipped with a mobile phone and a GPS receiver.
The TARA software for your phone is free – users only pay when they use it. Each direction request includes unlimited
route updates during the trip. The fee is 1.5 UKP (about $2.70).
Toyota GB is a partner in GetMeThere.
[Via PistonHeads]